Facebook and Google are perhaps the most obvious examples of brands using data for commercial benefit, but it ’ s also affecting traditional media brands too…David Abraham (CEO of C4) has referred to audience data as the ‘ oil and soil ’ of the future of broadcast. one music brand that has already been highly successful in using logged-in data for commercial benefit is Pandora…
Well, car manufacturers are hot on the heals of IPTV… they ’ re already developing their own app platforms that can access the Internet – currently through a smartphone but eventually it ’ ll be built-in, which could feature a logged-in interface similar to the image on screen now
Transcript of "Redefining Radio - Moscow"
So what’s the UK radio problem? Radio Revenue is not ‘growing’, beyond inflation T.S.L ,especially amongst young, is slowly declining Sample based estimates businesses are challengedRadio Airtime is cost effective but not accountable enough Radio yields are declining Internet disrupting everything
Broadcast: How does InStream work? Live Programming Commercial Break Live Programming 1 2 3 4 5 6In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2 Branded Content: Live Programming Targeted Ads Branded Content Live Programming 1 2