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Redefining Radio - Moscow
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Redefining Radio - Moscow

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Presentation delivered at the Russian Academy of Radio event, December 2012.

Presentation delivered at the Russian Academy of Radio event, December 2012.

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  • Facebook and Google are perhaps the most obvious examples of brands using data for commercial benefit, but it ’ s also affecting traditional media brands too…David Abraham (CEO of C4) has referred to audience data as the ‘ oil and soil ’ of the future of broadcast. one music brand that has already been highly successful in using logged-in data for commercial benefit is Pandora…
  • Well, car manufacturers are hot on the heals of IPTV… they ’ re already developing their own app platforms that can access the Internet – currently through a smartphone but eventually it ’ ll be built-in, which could feature a logged-in interface similar to the image on screen now
  • Transcript

    • 1. Redefining Radio@cdickens
    • 2. So what’s the UK radio problem? Radio Revenue is not ‘growing’, beyond inflation T.S.L ,especially amongst young, is slowly declining Sample based estimates businesses are challengedRadio Airtime is cost effective but not accountable enough Radio yields are declining Internet disrupting everything
    • 3. 82%source: BBC eartime research 2010/11
    • 4. 47m
    • 5. source: RAJAR Q2:2012 3.2m
    • 6. Platform neutral
    • 7. 3.5 app downloads 500,000 Mobile Active Regular Users
    • 8. More than ‘listen’
    • 9. More than just ‘Pocket’
    • 10. 9m using UK Radio in one simple player & interface
    • 11. RadioPlayer launched as a Mobile App last week
    • 12. Over 20,000episodes on Demand
    • 13. Over 18m YouTube views
    • 14. Not on AM or FM77%
    • 15. Know who your audience are?
    • 16. [DATA OIL IMAGE HERE]DATAthe new oil
    • 17. TARGETIn Stream
    • 18. + location+ Location
    • 19. MANCHESTER CITY 3 – QPR 2Man City vs. QPR 16:10 Sunday May 13th 2012Sunday May 13th 2012 16:10[MAP APP IMAGE HERE]
    • 20. Privacymatters
    • 21. Broadcast: How does InStream work? Live Programming Commercial Break Live Programming 1 2 3 4 5 6In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2 Branded Content: Live Programming Targeted Ads Branded Content Live Programming 1 2
    • 22. 50%LOGGED-IN
    • 23. 61%LOGGED-IN
    • 24. On-air vs. Online: What have we learnt so far Broadcast Logged In
    • 25. Younger - More male - More upmarket Male Younger Older FemaleSource: Absolute Radio Account listener-base,RAJAR Q4 2011
    • 26. Thinking about Budweiser and any advertising recently for the beer, how did it make you feel? 44.8% are more positiveBase: 192 targeted InStream listeners, 141 Broadcast listeners
    • 27. Active Location & Exact Age TargetingInteractive , Visualized & SocialDigital metrics – ‘One to One’
    • 28. What next for InStream?
    • 29. INSTREAM WILL WORK ON THIRD PARTY APPS
    • 30. Broadcastone to manyAdvertiseone to one
    • 31. Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
    • 32. VR Absolute RadioSource : RAJAR 1999-2012
    • 33. LONDON 15+ MEN WEEKDAY HALF HOUR SHARES
    • 34. Absolute Radio Sales team voted ahead of peers
    • 35. CommercialRadio Station of the Year 2012

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