Radiodays Europe

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Radiodays Europe

  1. 1. Wonderwall
  2. 2.  
  3. 3.  Watermelons Clive
  4. 4.  Dickens,
  5. 5.  COO Tony
  6. 6.  Moorey,
  7. 7.  Content
  8. 8.  DirectorFriday, 16 March 12
  9. 9. Know
  10. 10.  who
  11. 11.  your
  12. 12.  audience
  13. 13.  are?Friday, 16 March 12
  14. 14. Privacy
  15. 15.   mattersFriday, 16 March 12
  16. 16. TA R G E T In
  17. 17.  StreamFriday, 16 March 12
  18. 18. [data oil image here]Friday, 16 March 12
  19. 19. [data oil image here]DATA is
  20. 20.  the
  21. 21.  new
  22. 22.  oil
  23. 23.   Friday, 16 March 12
  24. 24. + LocationFriday, 16 March 12
  25. 25. + LocationFriday, 16 March 12
  26. 26. + LocationFriday, 16 March 12
  27. 27. + LocationFriday, 16 March 12
  28. 28. + location + LocationFriday, 16 March 12
  29. 29. Source: Radioplayer average logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12
  30. 30. 33% Logged-in Source: Radioplayer average logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12
  31. 31. Source: Ave daily Absolute Radio app (v6) logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12
  32. 32. 54% Logged-in Source: Ave daily Absolute Radio app (v6) logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12
  33. 33. MANCHESTER
  34. 34.  UTD
  35. 35.  VS
  36. 36.  MANCHESTER
  37. 37.  CITY
  38. 38.   23.10.11
  39. 39.  
  40. 40.  
  41. 41.  13.52 [map app image here]Friday, 16 March 12
  42. 42. 04 :00 -04 05 :15 :00 Friday, 16 March 12 -05 06 :15 :00 Broadcast -06 07 :15 :00 -07 08 :15 :00 -08 09 :15 :00 -09 10 :15 :00 -10 11 :15 :00 -11 12 :15 :00 -12 13 :15 :00 -13 14 :15 :00 -14 15 :15 Online :00 -15 16 :15 :00 -16 17 :15 :00 -17 18 :15 :00 -18 19 :15 :00 -19 20 :15 :00 -20 21 :15 :00 -21 22 :15 :00 -22 23 :15 :00 -23 On-air vs Online: a different timeline :15Untitled
  43. 43.  1
  44. 44. On-air vs Online: a different geography Absolute Radio in Rajar Absolute Radio’s streaming 51% London TSA 21% London area 49% non-London TSA 79% non-London area London Non-LondonFriday, 16 March 12
  45. 45. Younger
  46. 46.  -
  47. 47.  More
  48. 48.  male
  49. 49.  -
  50. 50.  More
  51. 51.  upmarket 25% 100% 20% Male 90% 15% 80% 10% 70% 5% 60% 0% Younger Older 50% -5% 40% -10% 30% -15% 20% -20% 10% Female -25% 0% 18-24 25-34 35-44 45-54 55-64 ABC1 C2DE Logged-in Broadcast Source: Absolute Radio Account listener-base, RAJAR Q4 2011Friday, 16 March 12
  52. 52. Friday, 16 March 12
  53. 53. Friday, 16 March 12
  54. 54. Broadcast: Live Programming Commercial Break Live Programming 1 2 3 4 5 6 In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2 +Branded Content: Live Programming Targeted Ads Branded Content Live Programming 1 2Friday, 16 March 12
  55. 55. Broadcast: Live Programming Commercial Break Live Programming 1 2 3 4 5 6 In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2 +Branded Content: Live Programming Targeted Ads Branded Content Live Programming 1 2Friday, 16 March 12
  56. 56. Broadcast: Live Programming Commercial Break Live Programming 1 2 3 4 5 6 In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2 +Branded Content: Live Programming Targeted Ads Branded Content Live Programming 1 2Friday, 16 March 12
  57. 57. Broadcast
  58. 58.   one
  59. 59.  to
  60. 60.  many Advertise one
  61. 61.  to
  62. 62.  oneFriday, 16 March 12
  63. 63. C O M M U N I C AT E Branded
  64. 64.  ContentFriday, 16 March 12
  65. 65. We
  66. 66.  put
  67. 67.  it
  68. 68.  to
  69. 69.  the
  70. 70.  test: Played
  71. 71.  250
  72. 72.  people
  73. 73.  an
  74. 74.  advert Played
  75. 75.  250
  76. 76.  people
  77. 77.  a
  78. 78.  promo
  79. 79.  trail Played
  80. 80.  250
  81. 81.  people
  82. 82.  a
  83. 83.  live
  84. 84.  presenter
  85. 85.  script Brand
  86. 86.  tested
  87. 87.  was
  88. 88.  unavailable
  89. 89.  in
  90. 90.  the
  91. 91.  UK
  92. 92.  at
  93. 93.  the
  94. 94.  time, In-house
  95. 95.  copy
  96. 96.  created
  97. 97.  for
  98. 98.  all
  99. 99.  creative
  100. 100.  executions.Friday, 16 March 12
  101. 101. Spontaneous
  102. 102.  Recall Positive
  103. 103.  Impact “Which
  104. 104.  brand
  105. 105.  did
  106. 106.  you
  107. 107.  hear?” “Did
  108. 108.  the
  109. 109.  audio
  110. 110.  make
  111. 111.  you
  112. 112.  feel
  113. 113.  more
  114. 114.   Correct
  115. 115.  answer:
  116. 116.  “Starbucks
  117. 117.  VIA” or
  118. 118.  less
  119. 119.  positive
  120. 120.  towards
  121. 121.  the
  122. 122.  brand?” Source:
  123. 123.  Presenter
  124. 124.  Endorsement
  125. 125.  Research,
  126. 126.   EntertainmentMediaResearch,
  127. 127.  2009Friday, 16 March 12
  128. 128. Spontaneous
  129. 129.  Recall Positive
  130. 130.  Impact “Which
  131. 131.  brand
  132. 132.  did
  133. 133.  you
  134. 134.  hear?” “Did
  135. 135.  the
  136. 136.  audio
  137. 137.  make
  138. 138.  you
  139. 139.  feel
  140. 140.  more
  141. 141.   Correct
  142. 142.  answer:
  143. 143.  “Starbucks
  144. 144.  VIA” or
  145. 145.  less
  146. 146.  positive
  147. 147.  towards
  148. 148.  the
  149. 149.  brand?” Ad Promo
  150. 150.  Trail Live
  151. 151.  Read Source:
  152. 152.  Presenter
  153. 153.  Endorsement
  154. 154.  Research,
  155. 155.   EntertainmentMediaResearch,
  156. 156.  2009Friday, 16 March 12
  157. 157. Spontaneous
  158. 158.  Recall Positive
  159. 159.  Impact “Which
  160. 160.  brand
  161. 161.  did
  162. 162.  you
  163. 163.  hear?” “Did
  164. 164.  the
  165. 165.  audio
  166. 166.  make
  167. 167.  you
  168. 168.  feel
  169. 169.  more
  170. 170.   Correct
  171. 171.  answer:
  172. 172.  “Starbucks
  173. 173.  VIA” or
  174. 174.  less
  175. 175.  positive
  176. 176.  towards
  177. 177.  the
  178. 178.  brand?” 58% Ad Promo
  179. 179.  Trail Live
  180. 180.  Read Source:
  181. 181.  Presenter
  182. 182.  Endorsement
  183. 183.  Research,
  184. 184.   EntertainmentMediaResearch,
  185. 185.  2009Friday, 16 March 12
  186. 186. Spontaneous
  187. 187.  Recall Positive
  188. 188.  Impact “Which
  189. 189.  brand
  190. 190.  did
  191. 191.  you
  192. 192.  hear?” “Did
  193. 193.  the
  194. 194.  audio
  195. 195.  make
  196. 196.  you
  197. 197.  feel
  198. 198.  more
  199. 199.   Correct
  200. 200.  answer:
  201. 201.  “Starbucks
  202. 202.  VIA” or
  203. 203.  less
  204. 204.  positive
  205. 205.  towards
  206. 206.  the
  207. 207.  brand?” 73% 58% Ad Promo
  208. 208.  Trail Live
  209. 209.  Read Source:
  210. 210.  Presenter
  211. 211.  Endorsement
  212. 212.  Research,
  213. 213.   EntertainmentMediaResearch,
  214. 214.  2009Friday, 16 March 12
  215. 215. Spontaneous
  216. 216.  Recall Positive
  217. 217.  Impact “Which
  218. 218.  brand
  219. 219.  did
  220. 220.  you
  221. 221.  hear?” “Did
  222. 222.  the
  223. 223.  audio
  224. 224.  make
  225. 225.  you
  226. 226.  feel
  227. 227.  more
  228. 228.   Correct
  229. 229.  answer:
  230. 230.  “Starbucks
  231. 231.  VIA” or
  232. 232.  less
  233. 233.  positive
  234. 234.  towards
  235. 235.  the
  236. 236.  brand?” 80% 73% 58% Ad Promo
  237. 237.  Trail Live
  238. 238.  Read Source:
  239. 239.  Presenter
  240. 240.  Endorsement
  241. 241.  Research,
  242. 242.   EntertainmentMediaResearch,
  243. 243.  2009Friday, 16 March 12
  244. 244. Spontaneous
  245. 245.  Recall Positive
  246. 246.  Impact “Which
  247. 247.  brand
  248. 248.  did
  249. 249.  you
  250. 250.  hear?” “Did
  251. 251.  the
  252. 252.  audio
  253. 253.  make
  254. 254.  you
  255. 255.  feel
  256. 256.  more
  257. 257.   Correct
  258. 258.  answer:
  259. 259.  “Starbucks
  260. 260.  VIA” or
  261. 261.  less
  262. 262.  positive
  263. 263.  towards
  264. 264.  the
  265. 265.  brand?” 80% 73% 58% Ad Promo
  266. 266.  Trail Live
  267. 267.  Read Ad Promo
  268. 268.  Trail Live
  269. 269.  Read Source:
  270. 270.  Presenter
  271. 271.  Endorsement
  272. 272.  Research,
  273. 273.   EntertainmentMediaResearch,
  274. 274.  2009Friday, 16 March 12
  275. 275. Spontaneous
  276. 276.  Recall Positive
  277. 277.  Impact “Which
  278. 278.  brand
  279. 279.  did
  280. 280.  you
  281. 281.  hear?” “Did
  282. 282.  the
  283. 283.  audio
  284. 284.  make
  285. 285.  you
  286. 286.  feel
  287. 287.  more
  288. 288.   Correct
  289. 289.  answer:
  290. 290.  “Starbucks
  291. 291.  VIA” or
  292. 292.  less
  293. 293.  positive
  294. 294.  towards
  295. 295.  the
  296. 296.  brand?” 80% 73% 31% 58% Ad Promo
  297. 297.  Trail Live
  298. 298.  Read Ad Promo
  299. 299.  Trail Live
  300. 300.  Read Source:
  301. 301.  Presenter
  302. 302.  Endorsement
  303. 303.  Research,
  304. 304.   EntertainmentMediaResearch,
  305. 305.  2009Friday, 16 March 12
  306. 306. Spontaneous
  307. 307.  Recall Positive
  308. 308.  Impact “Which
  309. 309.  brand
  310. 310.  did
  311. 311.  you
  312. 312.  hear?” “Did
  313. 313.  the
  314. 314.  audio
  315. 315.  make
  316. 316.  you
  317. 317.  feel
  318. 318.  more
  319. 319.   Correct
  320. 320.  answer:
  321. 321.  “Starbucks
  322. 322.  VIA” or
  323. 323.  less
  324. 324.  positive
  325. 325.  towards
  326. 326.  the
  327. 327.  brand?” 80% 73% 36% 31% 58% Ad Promo
  328. 328.  Trail Live
  329. 329.  Read Ad Promo
  330. 330.  Trail Live
  331. 331.  Read Source:
  332. 332.  Presenter
  333. 333.  Endorsement
  334. 334.  Research,
  335. 335.   EntertainmentMediaResearch,
  336. 336.  2009Friday, 16 March 12
  337. 337. Spontaneous
  338. 338.  Recall Positive
  339. 339.  Impact “Which
  340. 340.  brand
  341. 341.  did
  342. 342.  you
  343. 343.  hear?” “Did
  344. 344.  the
  345. 345.  audio
  346. 346.  make
  347. 347.  you
  348. 348.  feel
  349. 349.  more
  350. 350.   Correct
  351. 351.  answer:
  352. 352.  “Starbucks
  353. 353.  VIA” or
  354. 354.  less
  355. 355.  positive
  356. 356.  towards
  357. 357.  the
  358. 358.  brand?” 43% 80% 73% 36% 31% 58% Ad Promo
  359. 359.  Trail Live
  360. 360.  Read Ad Promo
  361. 361.  Trail Live
  362. 362.  Read Source:
  363. 363.  Presenter
  364. 364.  Endorsement
  365. 365.  Research,
  366. 366.   EntertainmentMediaResearch,
  367. 367.  2009Friday, 16 March 12
  368. 368. Control Puts
  369. 369.  you
  370. 370.  inFriday, 16 March 12
  371. 371. Your
  372. 372.  Audience
  373. 373.  Have
  374. 374.   Given
  375. 375.  Their
  376. 376.  ApprovalFriday, 16 March 12
  377. 377. Be
  378. 378.  CreativeFriday, 16 March 12
  379. 379. Be
  380. 380.  CreativeFriday, 16 March 12
  381. 381. Be
  382. 382.  CreativeFriday, 16 March 12
  383. 383. Be
  384. 384.  CreativeFriday, 16 March 12
  385. 385. Be
  386. 386.  CreativeFriday, 16 March 12
  387. 387. Be
  388. 388.  CreativeFriday, 16 March 12
  389. 389. Be
  390. 390.  CreativeFriday, 16 March 12
  391. 391. Be
  392. 392.  CreativeFriday, 16 March 12
  393. 393. Be
  394. 394.  CreativeFriday, 16 March 12
  395. 395. Be
  396. 396.  CreativeFriday, 16 March 12
  397. 397. Be
  398. 398.  DisruptiveFriday, 16 March 12
  399. 399. Be
  400. 400.  Disruptive Programme
  401. 401.  Schedule: 6am
  402. 402.  Christian
  403. 403.  O’Connell 10am
  404. 404.  Russ
  405. 405.  Williams 1pm
  406. 406.  Nick
  407. 407.  Jackson 5pm
  408. 408.  Geoff
  409. 409.  LloydFriday, 16 March 12
  410. 410. Be
  411. 411.  Disruptive Programme
  412. 412.  Schedule: 6am
  413. 413.  Christian
  414. 414.  O’Connell 10am
  415. 415.  Russ
  416. 416.  Williams 1pm
  417. 417.  Nick
  418. 418.  Jackson 5pm
  419. 419.  Geoff
  420. 420.  Lloyd Reversed: 6am
  421. 421.  Geoff
  422. 422.  Lloyd 10am
  423. 423.  Nick
  424. 424.  Jackson 1pm
  425. 425.  Russ
  426. 426.  Williams 5pm
  427. 427.  Christian
  428. 428.  O’ConnellFriday, 16 March 12
  429. 429. Embrace
  430. 430.  itFriday, 16 March 12
  431. 431. Let
  432. 432.  it
  433. 433.  open
  434. 434.  doors
  435. 435.  for
  436. 436.  youFriday, 16 March 12
  437. 437. Let
  438. 438.  it
  439. 439.  open
  440. 440.  doors
  441. 441.  for
  442. 442.  you Baddiel Skinner’s World Cup Podcasts with Sony Ericsson Ticket competition Music and comedy theatre show 20 episodes Broadcast daily Animated highlights Mobile appFriday, 16 March 12
  443. 443. Use
  444. 444.  it
  445. 445.  to
  446. 446.  amplify
  447. 447.  your
  448. 448.  brandFriday, 16 March 12
  449. 449. Use
  450. 450.  it
  451. 451.  to
  452. 452.  amplify
  453. 453.  your
  454. 454.  brandFriday, 16 March 12
  455. 455. Sex
  456. 456.  
  457. 457.  drugs
  458. 458.  
  459. 459.  rock
  460. 460.  ‘n’rollFriday, 16 March 12
  461. 461. Sex
  462. 462.  
  463. 463.  drugs
  464. 464.  
  465. 465.  rock
  466. 466.  ‘n’roll (and
  467. 467.  other
  468. 468.  exciting
  469. 469.  things...)Friday, 16 March 12
  470. 470. Sex
  471. 471.  
  472. 472.  drugs
  473. 473.  
  474. 474.  rock
  475. 475.  ‘n’rollFriday, 16 March 12
  476. 476. Friday, 16 March 12
  477. 477. Friday, 16 March 12
  478. 478. In
  479. 479.  Stream
  480. 480.  and
  481. 481.  Branded
  482. 482.  Content The
  483. 483.  world’s
  484. 484.  changed
  485. 485.  and
  486. 486.  the
  487. 487.  era
  488. 488.  of
  489. 489.  one
  490. 490.   business
  491. 491.  model
  492. 492.  (spot
  493. 493.  ads)
  494. 494.  is
  495. 495.  over. Brands
  496. 496.  will
  497. 497.  want:
  498. 498.   Audience
  499. 499.  will
  500. 500.  require:
  501. 501.   Engagement Entertainment Relevancy Relevancy Cut
  502. 502.  through Less
  503. 503.  clutterFriday, 16 March 12
  504. 504. Wonderwall
  505. 505.  
  506. 506.  Watermelons Clive
  507. 507.  Dickens,
  508. 508.  COO Tony
  509. 509.  Moorey,
  510. 510.  Content
  511. 511.  Director @cdickens
  512. 512.  
  513. 513.  
  514. 514.  @tonymooreyFriday, 16 March 12

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