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Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
Radiodays Europe
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Radiodays Europe

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  • 1. Wonderwall
  • 2.  
  • 3.  Watermelons Clive
  • 4.  Dickens,
  • 5.  COO Tony
  • 6.  Moorey,
  • 7.  Content
  • 8.  DirectorFriday, 16 March 12
  • 9. Know
  • 10.  who
  • 11.  your
  • 12.  audience
  • 13.  are?Friday, 16 March 12
  • 14. Privacy
  • 15.   mattersFriday, 16 March 12
  • 16. TA R G E T In
  • 17.  StreamFriday, 16 March 12
  • 18. [data oil image here]Friday, 16 March 12
  • 19. [data oil image here]DATA is
  • 20.  the
  • 21.  new
  • 22.  oil
  • 23.   Friday, 16 March 12
  • 24. + LocationFriday, 16 March 12
  • 25. + LocationFriday, 16 March 12
  • 26. + LocationFriday, 16 March 12
  • 27. + LocationFriday, 16 March 12
  • 28. + location + LocationFriday, 16 March 12
  • 29. Source: Radioplayer average logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12
  • 30. 33% Logged-in Source: Radioplayer average logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12
  • 31. Source: Ave daily Absolute Radio app (v6) logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12
  • 32. 54% Logged-in Source: Ave daily Absolute Radio app (v6) logins v anonymous unique users 5th - 12th March 2012Friday, 16 March 12
  • 33. MANCHESTER
  • 34.  UTD
  • 35.  VS
  • 36.  MANCHESTER
  • 37.  CITY
  • 38.   23.10.11
  • 39.  
  • 40.  
  • 41.  13.52 [map app image here]Friday, 16 March 12
  • 42. 04 :00 -04 05 :15 :00 Friday, 16 March 12 -05 06 :15 :00 Broadcast -06 07 :15 :00 -07 08 :15 :00 -08 09 :15 :00 -09 10 :15 :00 -10 11 :15 :00 -11 12 :15 :00 -12 13 :15 :00 -13 14 :15 :00 -14 15 :15 Online :00 -15 16 :15 :00 -16 17 :15 :00 -17 18 :15 :00 -18 19 :15 :00 -19 20 :15 :00 -20 21 :15 :00 -21 22 :15 :00 -22 23 :15 :00 -23 On-air vs Online: a different timeline :15Untitled
  • 43.  1
  • 44. On-air vs Online: a different geography Absolute Radio in Rajar Absolute Radio’s streaming 51% London TSA 21% London area 49% non-London TSA 79% non-London area London Non-LondonFriday, 16 March 12
  • 45. Younger
  • 46.  -
  • 47.  More
  • 48.  male
  • 49.  -
  • 50.  More
  • 51.  upmarket 25% 100% 20% Male 90% 15% 80% 10% 70% 5% 60% 0% Younger Older 50% -5% 40% -10% 30% -15% 20% -20% 10% Female -25% 0% 18-24 25-34 35-44 45-54 55-64 ABC1 C2DE Logged-in Broadcast Source: Absolute Radio Account listener-base, RAJAR Q4 2011Friday, 16 March 12
  • 52. Friday, 16 March 12
  • 53. Friday, 16 March 12
  • 54. Broadcast: Live Programming Commercial Break Live Programming 1 2 3 4 5 6 In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2 +Branded Content: Live Programming Targeted Ads Branded Content Live Programming 1 2Friday, 16 March 12
  • 55. Broadcast: Live Programming Commercial Break Live Programming 1 2 3 4 5 6 In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2 +Branded Content: Live Programming Targeted Ads Branded Content Live Programming 1 2Friday, 16 March 12
  • 56. Broadcast: Live Programming Commercial Break Live Programming 1 2 3 4 5 6 In Stream: Live Programming Targeted Ads Extra Content Live Programming 1 2 +Branded Content: Live Programming Targeted Ads Branded Content Live Programming 1 2Friday, 16 March 12
  • 57. Broadcast
  • 58.   one
  • 59.  to
  • 60.  many Advertise one
  • 61.  to
  • 62.  oneFriday, 16 March 12
  • 63. C O M M U N I C AT E Branded
  • 64.  ContentFriday, 16 March 12
  • 65. We
  • 66.  put
  • 67.  it
  • 68.  to
  • 69.  the
  • 70.  test: Played
  • 71.  250
  • 72.  people
  • 73.  an
  • 74.  advert Played
  • 75.  250
  • 76.  people
  • 77.  a
  • 78.  promo
  • 79.  trail Played
  • 80.  250
  • 81.  people
  • 82.  a
  • 83.  live
  • 84.  presenter
  • 85.  script Brand
  • 86.  tested
  • 87.  was
  • 88.  unavailable
  • 89.  in
  • 90.  the
  • 91.  UK
  • 92.  at
  • 93.  the
  • 94.  time, In-house
  • 95.  copy
  • 96.  created
  • 97.  for
  • 98.  all
  • 99.  creative
  • 100.  executions.Friday, 16 March 12
  • 101. Spontaneous
  • 102.  Recall Positive
  • 103.  Impact “Which
  • 104.  brand
  • 105.  did
  • 106.  you
  • 107.  hear?” “Did
  • 108.  the
  • 109.  audio
  • 110.  make
  • 111.  you
  • 112.  feel
  • 113.  more
  • 114.   Correct
  • 115.  answer:
  • 116.  “Starbucks
  • 117.  VIA” or
  • 118.  less
  • 119.  positive
  • 120.  towards
  • 121.  the
  • 122.  brand?” Source:
  • 123.  Presenter
  • 124.  Endorsement
  • 125.  Research,
  • 126.   EntertainmentMediaResearch,
  • 127.  2009Friday, 16 March 12
  • 128. Spontaneous
  • 129.  Recall Positive
  • 130.  Impact “Which
  • 131.  brand
  • 132.  did
  • 133.  you
  • 134.  hear?” “Did
  • 135.  the
  • 136.  audio
  • 137.  make
  • 138.  you
  • 139.  feel
  • 140.  more
  • 141.   Correct
  • 142.  answer:
  • 143.  “Starbucks
  • 144.  VIA” or
  • 145.  less
  • 146.  positive
  • 147.  towards
  • 148.  the
  • 149.  brand?” Ad Promo
  • 150.  Trail Live
  • 151.  Read Source:
  • 152.  Presenter
  • 153.  Endorsement
  • 154.  Research,
  • 155.   EntertainmentMediaResearch,
  • 156.  2009Friday, 16 March 12
  • 157. Spontaneous
  • 158.  Recall Positive
  • 159.  Impact “Which
  • 160.  brand
  • 161.  did
  • 162.  you
  • 163.  hear?” “Did
  • 164.  the
  • 165.  audio
  • 166.  make
  • 167.  you
  • 168.  feel
  • 169.  more
  • 170.   Correct
  • 171.  answer:
  • 172.  “Starbucks
  • 173.  VIA” or
  • 174.  less
  • 175.  positive
  • 176.  towards
  • 177.  the
  • 178.  brand?” 58% Ad Promo
  • 179.  Trail Live
  • 180.  Read Source:
  • 181.  Presenter
  • 182.  Endorsement
  • 183.  Research,
  • 184.   EntertainmentMediaResearch,
  • 185.  2009Friday, 16 March 12
  • 186. Spontaneous
  • 187.  Recall Positive
  • 188.  Impact “Which
  • 189.  brand
  • 190.  did
  • 191.  you
  • 192.  hear?” “Did
  • 193.  the
  • 194.  audio
  • 195.  make
  • 196.  you
  • 197.  feel
  • 198.  more
  • 199.   Correct
  • 200.  answer:
  • 201.  “Starbucks
  • 202.  VIA” or
  • 203.  less
  • 204.  positive
  • 205.  towards
  • 206.  the
  • 207.  brand?” 73% 58% Ad Promo
  • 208.  Trail Live
  • 209.  Read Source:
  • 210.  Presenter
  • 211.  Endorsement
  • 212.  Research,
  • 213.   EntertainmentMediaResearch,
  • 214.  2009Friday, 16 March 12
  • 215. Spontaneous
  • 216.  Recall Positive
  • 217.  Impact “Which
  • 218.  brand
  • 219.  did
  • 220.  you
  • 221.  hear?” “Did
  • 222.  the
  • 223.  audio
  • 224.  make
  • 225.  you
  • 226.  feel
  • 227.  more
  • 228.   Correct
  • 229.  answer:
  • 230.  “Starbucks
  • 231.  VIA” or
  • 232.  less
  • 233.  positive
  • 234.  towards
  • 235.  the
  • 236.  brand?” 80% 73% 58% Ad Promo
  • 237.  Trail Live
  • 238.  Read Source:
  • 239.  Presenter
  • 240.  Endorsement
  • 241.  Research,
  • 242.   EntertainmentMediaResearch,
  • 243.  2009Friday, 16 March 12
  • 244. Spontaneous
  • 245.  Recall Positive
  • 246.  Impact “Which
  • 247.  brand
  • 248.  did
  • 249.  you
  • 250.  hear?” “Did
  • 251.  the
  • 252.  audio
  • 253.  make
  • 254.  you
  • 255.  feel
  • 256.  more
  • 257.   Correct
  • 258.  answer:
  • 259.  “Starbucks
  • 260.  VIA” or
  • 261.  less
  • 262.  positive
  • 263.  towards
  • 264.  the
  • 265.  brand?” 80% 73% 58% Ad Promo
  • 266.  Trail Live
  • 267.  Read Ad Promo
  • 268.  Trail Live
  • 269.  Read Source:
  • 270.  Presenter
  • 271.  Endorsement
  • 272.  Research,
  • 273.   EntertainmentMediaResearch,
  • 274.  2009Friday, 16 March 12
  • 275. Spontaneous
  • 276.  Recall Positive
  • 277.  Impact “Which
  • 278.  brand
  • 279.  did
  • 280.  you
  • 281.  hear?” “Did
  • 282.  the
  • 283.  audio
  • 284.  make
  • 285.  you
  • 286.  feel
  • 287.  more
  • 288.   Correct
  • 289.  answer:
  • 290.  “Starbucks
  • 291.  VIA” or
  • 292.  less
  • 293.  positive
  • 294.  towards
  • 295.  the
  • 296.  brand?” 80% 73% 31% 58% Ad Promo
  • 297.  Trail Live
  • 298.  Read Ad Promo
  • 299.  Trail Live
  • 300.  Read Source:
  • 301.  Presenter
  • 302.  Endorsement
  • 303.  Research,
  • 304.   EntertainmentMediaResearch,
  • 305.  2009Friday, 16 March 12
  • 306. Spontaneous
  • 307.  Recall Positive
  • 308.  Impact “Which
  • 309.  brand
  • 310.  did
  • 311.  you
  • 312.  hear?” “Did
  • 313.  the
  • 314.  audio
  • 315.  make
  • 316.  you
  • 317.  feel
  • 318.  more
  • 319.   Correct
  • 320.  answer:
  • 321.  “Starbucks
  • 322.  VIA” or
  • 323.  less
  • 324.  positive
  • 325.  towards
  • 326.  the
  • 327.  brand?” 80% 73% 36% 31% 58% Ad Promo
  • 328.  Trail Live
  • 329.  Read Ad Promo
  • 330.  Trail Live
  • 331.  Read Source:
  • 332.  Presenter
  • 333.  Endorsement
  • 334.  Research,
  • 335.   EntertainmentMediaResearch,
  • 336.  2009Friday, 16 March 12
  • 337. Spontaneous
  • 338.  Recall Positive
  • 339.  Impact “Which
  • 340.  brand
  • 341.  did
  • 342.  you
  • 343.  hear?” “Did
  • 344.  the
  • 345.  audio
  • 346.  make
  • 347.  you
  • 348.  feel
  • 349.  more
  • 350.   Correct
  • 351.  answer:
  • 352.  “Starbucks
  • 353.  VIA” or
  • 354.  less
  • 355.  positive
  • 356.  towards
  • 357.  the
  • 358.  brand?” 43% 80% 73% 36% 31% 58% Ad Promo
  • 359.  Trail Live
  • 360.  Read Ad Promo
  • 361.  Trail Live
  • 362.  Read Source:
  • 363.  Presenter
  • 364.  Endorsement
  • 365.  Research,
  • 366.   EntertainmentMediaResearch,
  • 367.  2009Friday, 16 March 12
  • 368. Control Puts
  • 369.  you
  • 370.  inFriday, 16 March 12
  • 371. Your
  • 372.  Audience
  • 373.  Have
  • 374.   Given
  • 375.  Their
  • 376.  ApprovalFriday, 16 March 12
  • 377. Be
  • 378.  CreativeFriday, 16 March 12
  • 379. Be
  • 380.  CreativeFriday, 16 March 12
  • 381. Be
  • 382.  CreativeFriday, 16 March 12
  • 383. Be
  • 384.  CreativeFriday, 16 March 12
  • 385. Be
  • 386.  CreativeFriday, 16 March 12
  • 387. Be
  • 388.  CreativeFriday, 16 March 12
  • 389. Be
  • 390.  CreativeFriday, 16 March 12
  • 391. Be
  • 392.  CreativeFriday, 16 March 12
  • 393. Be
  • 394.  CreativeFriday, 16 March 12
  • 395. Be
  • 396.  CreativeFriday, 16 March 12
  • 397. Be
  • 398.  DisruptiveFriday, 16 March 12
  • 399. Be
  • 400.  Disruptive Programme
  • 401.  Schedule: 6am
  • 402.  Christian
  • 403.  O’Connell 10am
  • 404.  Russ
  • 405.  Williams 1pm
  • 406.  Nick
  • 407.  Jackson 5pm
  • 408.  Geoff
  • 409.  LloydFriday, 16 March 12
  • 410. Be
  • 411.  Disruptive Programme
  • 412.  Schedule: 6am
  • 413.  Christian
  • 414.  O’Connell 10am
  • 415.  Russ
  • 416.  Williams 1pm
  • 417.  Nick
  • 418.  Jackson 5pm
  • 419.  Geoff
  • 420.  Lloyd Reversed: 6am
  • 421.  Geoff
  • 422.  Lloyd 10am
  • 423.  Nick
  • 424.  Jackson 1pm
  • 425.  Russ
  • 426.  Williams 5pm
  • 427.  Christian
  • 428.  O’ConnellFriday, 16 March 12
  • 429. Embrace
  • 430.  itFriday, 16 March 12
  • 431. Let
  • 432.  it
  • 433.  open
  • 434.  doors
  • 435.  for
  • 436.  youFriday, 16 March 12
  • 437. Let
  • 438.  it
  • 439.  open
  • 440.  doors
  • 441.  for
  • 442.  you Baddiel Skinner’s World Cup Podcasts with Sony Ericsson Ticket competition Music and comedy theatre show 20 episodes Broadcast daily Animated highlights Mobile appFriday, 16 March 12
  • 443. Use
  • 444.  it
  • 445.  to
  • 446.  amplify
  • 447.  your
  • 448.  brandFriday, 16 March 12
  • 449. Use
  • 450.  it
  • 451.  to
  • 452.  amplify
  • 453.  your
  • 454.  brandFriday, 16 March 12
  • 455. Sex
  • 456.  
  • 457.  drugs
  • 458.  
  • 459.  rock
  • 460.  ‘n’rollFriday, 16 March 12
  • 461. Sex
  • 462.  
  • 463.  drugs
  • 464.  
  • 465.  rock
  • 466.  ‘n’roll (and
  • 467.  other
  • 468.  exciting
  • 469.  things...)Friday, 16 March 12
  • 470. Sex
  • 471.  
  • 472.  drugs
  • 473.  
  • 474.  rock
  • 475.  ‘n’rollFriday, 16 March 12
  • 476. Friday, 16 March 12
  • 477. Friday, 16 March 12
  • 478. In
  • 479.  Stream
  • 480.  and
  • 481.  Branded
  • 482.  Content The
  • 483.  world’s
  • 484.  changed
  • 485.  and
  • 486.  the
  • 487.  era
  • 488.  of
  • 489.  one
  • 490.   business
  • 491.  model
  • 492.  (spot
  • 493.  ads)
  • 494.  is
  • 495.  over. Brands
  • 496.  will
  • 497.  want:
  • 498.   Audience
  • 499.  will
  • 500.  require:
  • 501.   Engagement Entertainment Relevancy Relevancy Cut
  • 502.  through Less
  • 503.  clutterFriday, 16 March 12
  • 504. Wonderwall
  • 505.  
  • 506.  Watermelons Clive
  • 507.  Dickens,
  • 508.  COO Tony
  • 509.  Moorey,
  • 510.  Content
  • 511.  Director @cdickens
  • 512.  
  • 513.  
  • 514.  @tonymooreyFriday, 16 March 12

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