Radio 2.0

6,188 views

Published on

Absolute Radio COO Clive Dickens talks at the Radio 2.0 conference in Paris

Published in: Entertainment & Humor
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
6,188
On SlideShare
0
From Embeds
0
Number of Embeds
836
Actions
Shares
0
Downloads
42
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • The age of stimuli bombardment and visual saturation – the age of the micro attention span. We’ve developed mental filters against the hyper-communication around us.Relevancy and the ability to interact with a consumer at a time that suits then is more important than ever, and is becoming more important than repetition. Relevant messages are more valuable than ever, especially when communicated in a creative, entertaining, interactive manner.
  • Account Benefits - HQ - HD - Freebies - Access - Exclusive content - Less ads – more content: what content?
  • Radio 2.0

    1. 1. You can’t close your ears Clive Dickens COO – Absolute Radio London, England
    2. 2. Now the good news
    3. 3. Source : RAJAR Q2:11 IPSOS/RSL
    4. 4. Source: BBC Eartime research 2010
    5. 5. Platform neutral
    6. 6. Decide what business you are in 2010 2013 15,000 10,000€ ‘000s 5,000 0 Radio Online Source: AA/ Spend in Euro
    7. 7. What aboutstreaming musicservices?
    8. 8. The stuff in between the music
    9. 9. Real Unique Music
    10. 10. Real Unique Football
    11. 11. Go where youraudience are
    12. 12. Over 11m YouTube views
    13. 13. 2.5m app downloads
    14. 14. 300,000 MAU’s
    15. 15. Mobile more than ‘listen’
    16. 16. More than just ‘Pocket’
    17. 17. Absolute Radio streams 11m monthly hrs Worldwide Streamed Hours Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 14.0 Millions 12.0 11.6 10.0 8.0 6.0 5.5 4.9 4.0 2.0 0.0 AR Network BBC Radio 1 BBC Radio 2Percentage of hours mobile =12%
    18. 18. UK Radio in one simple player
    19. 19. In Stream
    20. 20. Two-way relationship Smart relationships Streamers
    21. 21. Two-way relationship Smart relationships Streamers data
    22. 22. Two-way relationship £ Smart relationships Streamers data
    23. 23. Media ValueRelevancy Interaction
    24. 24. Absolute Radio Acct
    25. 25. Insight & BenefitInteractive & SocialDemographic & Active locationForm factor, Product & Content
    26. 26. What about DigitalRadio working
    27. 27. 60% of Absolute Radio listening is digital Absolute Network Digital Listening70% 60%60%50%40%30%20%10%0%
    28. 28. Total Absolute Radio Network Hours increased 38% to 24.3m this quarter, highest since Q3, 2001 15+ UK Network Hours35,00030,000 26,230 24,30425,00020,00015,00010,000 W1:00 W3:00 W3:10 W1:99 W3:99 W1:01 W3:01 W1:02 W3:02 W1:03 W3:03 W1:04 W3:04 W1:05 W3:05 W1:06 W3:06 W1:07 W3:07 W1:08 W3:08 W1:09 W3:09 W1:10 W1:11
    29. 29. You can’t close your ears Clive Dickens COO – Absolute Radio London, England

    ×