Radio 2.0

You can’t close your ears Clive Dickens COO – Absolute Radio London, England

Now the good news

Source : RAJAR Q2:11 IPSOS/RSL

Source: BBC Eartime research 2010

Platform neutral

Decide what business you are in 2010 2013 15,000 10,000€ ‘000s 5,000 0 Radio Online Source: AA/ Spend in Euro

What aboutstreaming musicservices?

The stuff in between the music

Real Unique Music

Real Unique Football

Go where youraudience are

Over 11m YouTube views

2.5m app downloads

300,000 MAU’s

Mobile more than ‘listen’

More than just ‘Pocket’

Absolute Radio streams 11m monthly hrs Worldwide Streamed Hours Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 14.0 Millions 12.0 11.6 10.0 8.0 6.0 5.5 4.9 4.0 2.0 0.0 AR Network BBC Radio 1 BBC Radio 2Percentage of hours mobile =12%

UK Radio in one simple player

In Stream

Two-way relationship Smart relationships Streamers

Two-way relationship Smart relationships Streamers data

Two-way relationship £ Smart relationships Streamers data

Media ValueRelevancy Interaction

Absolute Radio Acct

Insight & BenefitInteractive & SocialDemographic & Active locationForm factor, Product & Content

What about DigitalRadio working

60% of Absolute Radio listening is digital Absolute Network Digital Listening70% 60%60%50%40%30%20%10%0%

Total Absolute Radio Network Hours increased 38% to 24.3m this quarter, highest since Q3, 2001 15+ UK Network Hours35,00030,000 26,230 24,30425,00020,00015,00010,000 W1:00 W3:00 W3:10 W1:99 W3:99 W1:01 W3:01 W1:02 W3:02 W1:03 W3:03 W1:04 W3:04 W1:05 W3:05 W1:06 W3:06 W1:07 W3:07 W1:08 W3:08 W1:09 W3:09 W1:10 W1:11

You can’t close your ears Clive Dickens COO – Absolute Radio London, England

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Radio 2.0

by Absolute Radio on Oct 19, 2011

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Radio 2.0 — Presentation Transcript