People still love broadcast radio.At a time when there is more competition for share of ear than ever, 82% of all time spent listening is to radio.
But radio’s share of the advertising market is being squeezed by the Internet
So we set about creating a new advertising model for broadcast radio which targets online listeners based on their demographic and location information.
And we think that InStream can be better for everyone...
The Absolute Radio Account
How does it work?So, if I’ve shared my information with Absolute Radio, instead of hearing 6 ads in a break I hear two ads that are relevant to me, plus extra content – in this case a song from Coldplay.
Listeners feel more positive about the brands they hear on InStream.More relevant to themInStream allows advertisers to engage with most loyal listeners.
3rd party platforms - InStream launching on Radioplayer mobile app
New platforms – Smart TVs & connected consolesThe future of InStream isn't limited to desktop and mobile platforms; it's about targeted messaging and content on any connected device,by enabling the audienceto log-in and listen.