Engagement Metrics Nov 2011

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  • 1. Absolute Radio Network Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 36 121 47 11 22 25 59 38 149 60 41 101 10 27 59 58 9 13 193 183 179 142 139 154 134 106 5 39 10 15 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3Source: Respective app stores
  • 2. Absolute Radio Network Mobile App Usage Active Users (000s) Sessions (millions) 259 259 254 263 259 246 233 1.97 1.92 222 219 219 1.88 1.86213 211 1.74 1.76 1.80 1.65 1.61 1.57 1.56 1.22 Jul 2011 Jul 2011Dec 2010 Dec 2010 Jun 2011 May 2011 May 2011 Jun 2011 Sep 2011 Jan 2011 Mar 2011 Apr 2011 Aug 2011 Jan 2011 Feb 2011 Mar 2011 Apr 2011 Aug 2011 Sep 2011 Oct 2011 Feb 2011 Oct 2011 Nov 2011 Nov 2011 Sources: Spodtronic and Flurry
  • 3. Absolute Radio Network Mobile App Active Users (000s) Station Players Other Apps 34 36 30 48 65 63 11 31 14 15 6 13 226 216 223207 210 198 202 206 204 206 198 196Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 Sources: Spodtronic and Flurry
  • 4. Absolute Radio Worldwide YouTube Video Views (000s) 790 797 615 555 534 541 503 505 483 438 421 411 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: YouTube
  • 5. Absolute Radio On-Demand Hours Downloaded Streamed On-Demand Hours (millions) On-Demand Hours (000s) 2.67 395 2.55 2.45 2.32 2.29 2.22 2.23 2.10 2.05 2.13 322 292 280 1.811.72 203 203 206 64Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct10 10 11 11 11 11 11 11 11 11 11 11 10 10 11 11 11 11 11 11 11 11 11 11 Source: Server logs and YouTube
  • 6. UK Online Unique Audience (000s) Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11 Oct-11 386 371 347 254 247 171 123 123 103 71 Capital Heart FM talkSPORT Absolute Classic FM KISS Real Smooth Magic XFM Network Websites Radio Radio Radio 105.4 Online NetworkSource: UKOM
  • 7. Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 79.8 82.5 32.2 34.1 71.9 75.5 30.7 68.3 28.7 29.6 62.7 27.1 25.5 54.2 56.9 23.0 24.250.8 66.1 68.8 70.3 55.6 61.6 64.2 16.8 17.4 18.1 18.9 19.737.4 43.5 45.8 13.4 14.0 14.6 15.3Feb Mar Apr May Jun Jul Aug Sep Oct Feb Mar Apr May Jun Jul Aug Sep Oct 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 11 Source: Facebook and Twitter
  • 8. 100 0 10 20 30 50 60 70 80 90 40 31 Jan 2011 14 Feb 2011Source: Facebook 28 Feb 2011 14 Mar 2011 28 Mar 2011 11 Apr 2011 25 Apr 2011 9 May 2011 23 May 2011 6 Jun 2011 20 Jun 2011 4 Jul 2011 18 Jul 2011 1 Aug 2011 15 Aug 2011 Absolute Radio Network 29 Aug 2011 12 Sep 2011 Weekly Active Facebook Users (000s) 26 Sep 2011 10 Oct 2011 24 Oct 2011 7 Nov 2011 21 Nov 2011
  • 9. Absolute Radio Network Weekly Facebook Reach (000s) 31 Oct 2011 7 Nov 2011 14 Nov 2011 21 Nov 2011 28 Nov 201160 56504030 28 2320 18 1510 6 5 5 4 2 0 Absolute Classic 60s 70s 80s 90s 00s Breakfast Hometime Rock n Rock Roll FootballSource: Facebook
  • 10. Absolute Radio Network National Awareness Unprompted Prompted 8.0 40.0 35.9 7.0 35.0 6.7 6.0 30.0Unprompted Awareness Prompted Awareness 5.0 25.0 4.0 20.0 3.0 15.0 2.0 10.0 1.0 5.0 0.0 0.0 Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct 08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  • 11. Absolute Radio Network Weekly Reach (millions) W3:10 W2:11 W3:11 3.0 3.0 2.9 2.8 2.5 2.4 1.2 1.2 1.1 1.1 1.1 1.0 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  • 12. Absolute Radio Network Monthly Reach (millions) W3:10 W2:11 W3:11 4.9 5.0 4.8 4.8 4.2 4.0 1.9 1.9 1.8 1.8 1.8 1.7 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  • 13. Absolute Radio Network Weekly Hours (millions) W3:10 W2:11 W3:11 24.5 24.3 20.7 20.3 18.4 18.2 10.0 9.9 9.1 9.0 7.2 6.9 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  • 14. Absolute Radio Network UK Streamed Hours July 2011 Other Desktop 35.0% Includes aggregators such as iTunes, Apple TV and Absolute Radio’s Windows and Mac desktop apps iPhone 12.0% Mobile 13.5%RadioPlayer 51.4% Android 1.1% Other 0.5%
  • 15. Absolute Radio Network Worldwide Live Streamed Hours (millions) 12.2 11.9 11.4 11.6 10.7 10.0 9.7 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: Internal server logs
  • 16. Absolute Radio Network Worldwide Live Streamed Hours (millions) Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra 6.6 6.6 6.1 6.4 5.9 4.8 6.1 5.2 5.3 5.7 5.4 5.2 4.6 4.5 4.8 4.0 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2010 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: Internal server logs
  • 17. Absolute Radio Network Worldwide Mobile Streamed Hours (millions) Mobile Hours Percentage of all streamed hours 11.4% 11.2% 11.6% 10.1% 1.3 1.3 1.2 1.2 3.9% 3.3% 2.1% 0.4 0.3 0.2 0.0% 0.0% 0.0% 0.0% 0.0% Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: Internal server logs
  • 18. Absolute Radio Network Worldwide Mobile Streamed Hours (000s) Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra 884 873 813 823 214 251 457 470 420 398 141 120 95 127 0 0 0 0 0 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: Internal server logs
  • 19. Absolute Radio Network Worldwide Podcast Downloads (millions) 4.9 4.5 3.9 4.0 3.6 3.6 3.4 3.4 3.2 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2010 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011Source: Internal server logs