Engagement Metrics May 2012

Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 8 11 8 19 36 121 47 22 17 11 25 14 59 149 38 48 41 45 60 101 10 27 59 58 13 9 193 196 204 183 179 142 154 134 139 106 5 39 10 15 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1Source: Respective app stores

Absolute Radio Network Worldwide Mobile App Usage Active Users (000s) Sessions (millions) 332 313 307 305 309 300 279 2.42 268 269 2.26 2.27 259 2.18 2.08 2.11 219 219 1.92 1.86 1.76 1.80 1.61 1.57 Jul 2011 Jul 2011 Dec 2011 Dec 2011 Jun 2011 May 2012 Jun 2011 May 2012 Mar 2012 Apr 2012 Aug 2011 Sep 2011 Jan 2012 Feb 2012 Apr 2012 Aug 2011 Sep 2011 Jan 2012 Feb 2012 Mar 2012 Oct 2011 Nov 2011 Oct 2011Sources: Spodtronic and Flurry Nov 2011

Absolute Radio Network Worldwide Mobile App Active Users (000s) Station Players Other Apps 92 77 86 88 93 77 36 48 66 64 14 15 236 241 223 219 212 220 217 216 222 206 204 205 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012Sources: Spodtronic and Flurry

Absolute Radio Network Total Account Registrations (000s) Legacy Desktop Mobile800700600500400300200100 0 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012Source: Internal server logs

Absolute Radio Worldwide YouTube Video Views (000s) 790 797 750 744 615 575 541 505 510 433 452 411 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012Source: YouTube

Absolute Radio Worldwide YouTube Activity Likes Comments Shares4,0003,5003,0002,500 2,2252,0001,500 9911,000 500 286 0 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012Source: YouTube

Absolute Radio Network Worldwide Online Unique Visitors (000s) 557 550 532 520 514 475 439 438 444 452 Utility broken Utility broken Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012 2012Source: Piwik

UK Online Unique Visitors (000s) Mar-12 Apr-12 May-12 805 679 636 519 474 270 266 263 195 108 Capital Heart FM talkSPORT Absolute Classic FM Magic Real Smooth KISS XFM Network Websites Radio 105.4 Radio Radio Online NetworkSource: UKOM

Absolute Radio Network Worldwide Site Traffic Visits (000s) Page Views (millions) 2.2 7.1 2.1 2.1 2.1 6.6 6.5 2.0 1.9 2.0 6.3 1.9 1.9 1.9 6.0 6.1 1.8 1.8 5.9 5.6 5.7 5.8 5.4 5.4 Nov 11 Sep 11 Oct 11 Jan 12 May 12 Aug 11 Mar 12 Apr 12 Dec 11 Feb 12 Jun 11 Jul 11 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 11 11 11 11 11 11 11 12 12 12 12 12Source: Google

Absolute Radio RadioPlayer Unique Visitors (000s) Visits (000s) 906 906 301 861 293 839 283 282 813 811 270 260 257 750 746 688 682 686 654 219 220 215 219 223 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 11 11 11 11 11 11 11 12 12 12 12 12 11 11 11 11 11 11 11 12 12 12 12 12Source: Google

Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 50 48 107 46 102 42 95 98 86 90 87 75 80 83 36 38 40 68 72 32 34 31 29 30 75 77 79 80 84 33 62 64 66 69 70 72 73 27 30 31 21 22 17 17 18 19 20 20 Feb 12 Jun 11 Jul 11 Aug 11 Oct 11 Sep 11 Nov 11 Jan 12 May 12 Mar 12 Apr 12 Dec 11 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May 11 11 11 11 11 11 11 12 12 12 12 12Source: Facebook and Twitter

Absolute Radio Network Facebook Talking About (000s) Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 129.0 8.28.07.06.0 5.75.0 4.94.03.0 2.12.01.00.0 Absolute Breakfast 80s OthersSource: Facebook

30.0 20.0 40.0 50.0 70.0 10.0 60.0 0.0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 16+ Jan 10 Feb 10 Mar 10Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) Apr 10 May 10 25-54 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 25-54 London Prompted Awareness Mar 11 Absolute Radio Network Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 37.2 46.1 61.7

National Prompted Awareness Jul-11 Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-129080 75.8 75.870 68.3 61.260 51.250 46.7 41.3 40.740 37.230 27.9 23.8 21.9 20.520 17.1100 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)

London Prompted Awareness Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-1290 81.480 76.8 74.3 74.3 73.77060 54.6 49.9 49.750 44.8 43.7 39.0403020100 Capital Kiss Classic FM Magic Heart LBC Absolute Talk Sport Smooth Xfm Absolute Network Radio Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)

Absolute Radio Network Weekly Reach (millions) W1:11 W4:11 W1:12 3.1 2.9 3.0 2.8 2.5 2.4 1.8 1.7 1.1 1.1 1.1 1.1 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR

Absolute Radio Network Monthly Reach (millions) W1:11 W4:11 W1:12 5.2 4.9 4.9 4.7 4.2 3.9 3.0 2.8 1.9 1.8 1.8 1.8 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR

Absolute Radio Network Weekly Hours (millions) W1:11 W4:11 W1:12 21.3 20.9 19.0 18.8 18.2 17.6 11.8 11.5 7.8 7.3 7.7 7.2 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR

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Engagement Metrics May 2012

by Absolute Radio on Jun 27, 2012

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