106
39
15
134 142
193 183 179
139 154
196 204
158 147
178
155
127
5
10
9
13
10 27
60
58
59
45
48
45 55
69
82
74
101
149
12...
194
202
211
222 220
233 234
206
236 233
243 241
Unique Users (000s)
Absolute Radio Network
Worldwide Mobile App Usage
Sour...
Absolute Radio Network
Total Account Registrations (000s)
0
200
400
600
800
1,000
1,200
1,400
Jul
2012
Aug
2012
Sep
2012
O...
422
398
352
453
562
501
474 463
445
372
552
575
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Ma...
3,182
1,149
259
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
F...
364
392
380 387
375 368
425
379
396 406
367
387
Jul
2012
Aug
2012
Sep
2012
Oct
2012
Nov
2012
Dec
2012
Jan
2013
Feb
2013
Ma...
Absolute Radio
Worldwide Site Traffic
759 781 766
821
784
748
896
791
820 831
794 812
Jul12
Aug12
Sep12
Oct12
Nov12
Dec12
...
Absolute Radio
RadioPlayer
278
262
248
262 261
228
247
239
261
244
259 254
Jul
12
Aug
12
Sep
12
Oct
12
Nov
12
Dec
12
Jan
1...
Absolute Radio
Social Media
96 98 100 103 105 106 108 110 111 111 113 114
114 119 123 128 132 135 138 142 145 149 151 154
...
17.2
2.1
5.8
7.1
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Absolute Breakfast 80s Others
Absolute Radio Network
Facebook ...
38.6
46.6
60.0
0.0
10.0
20.0
30.0
40.0
50.0
60.0
70.0
80.0
Oct08
Nov08
Dec08
Jan09
Feb09
Mar09
Apr09
May09
Jun09
Jul09
Aug...
77.4 76.0
71.0
63.6
51.8
45.7 44.5
38.6
29.4
23.7
20.7 20.1 18.6
15.3
0
10
20
30
40
50
60
70
80
90
National Prompted Aware...
78.4
76.4 76.2
72.3 71.7
53.0
48.9 47.5 47.1
39.9 38.6
0
10
20
30
40
50
60
70
80
90
Capital Heart Kiss Classic FM Magic LB...
3.1
3.0
1.1 1.1
3.4
3.3
1.4 1.3
3.4
3.3
1.2 1.2
Total 10+ Total 15+ London 10+ London 15+
Absolute Radio Network
Weekly Re...
5.2
4.9
1.8 1.7
5.8
5.6
2.2 2.1
5.6
5.4
1.9 1.9
Total 10+ Total 15+ London 10+ London 15+
Absolute Radio Network
Monthly R...
21.3 20.9
7.3 7.2
24.4
23.5
11.3 10.6
26.0 25.7
10.5 10.4
Total 10+ Total 15+ London 10+ London 15+
Absolute Radio Network...
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Absolute Radio Engagement Metrics June 2013

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Absolute Radio Engagement Metrics June 2013

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Absolute Radio Engagement Metrics June 2013

  1. 1. 106 39 15 134 142 193 183 179 139 154 196 204 158 147 178 155 127 5 10 9 13 10 27 60 58 59 45 48 45 55 69 82 74 101 149 121 59 47 41 38 14 12 12 9 13 8 3 36 12 15 20 24 25 22 17 18 19 54 29 26 26 8 8 11 8 8 8 20 10 11 7 8 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows Source: Respective app stores
  2. 2. 194 202 211 222 220 233 234 206 236 233 243 241 Unique Users (000s) Absolute Radio Network Worldwide Mobile App Usage Sources: Google Analytics 0.88 0.95 0.97 1.05 1.08 1.12 1.17 1.05 1.28 1.21 1.09 1.05 Visits (millions)
  3. 3. Absolute Radio Network Total Account Registrations (000s) 0 200 400 600 800 1,000 1,200 1,400 Jul 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Legacy Desktop Mobile Facebook Source: Internal server logs
  4. 4. 422 398 352 453 562 501 474 463 445 372 552 575 Jul 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Absolute Radio Worldwide YouTube Video Views (000s) Source: YouTube
  5. 5. 3,182 1,149 259 0 500 1,000 1,500 2,000 2,500 3,000 3,500 Jul 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Absolute Radio Worldwide YouTube Activity Likes Comments Shares Source: YouTube
  6. 6. 364 392 380 387 375 368 425 379 396 406 367 387 Jul 2012 Aug 2012 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Absolute Radio Worldwide Unique Site Visitors (000s) Source: Google
  7. 7. Absolute Radio Worldwide Site Traffic 759 781 766 821 784 748 896 791 820 831 794 812 Jul12 Aug12 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Visits (000s) Source: Google 3.2 3.8 3.6 4.0 4.0 4.4 4.5 3.9 4.1 3.9 4.0 3.9 Jul12 Aug12 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Page Views (millions)
  8. 8. Absolute Radio RadioPlayer 278 262 248 262 261 228 247 239 261 244 259 254 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Unique Visitors (000s) Source: Google 780 732 765 866 852 689 838 781 825 807 861 834 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Visits (000s)
  9. 9. Absolute Radio Social Media 96 98 100 103 105 106 108 110 111 111 113 114 114 119 123 128 132 135 138 142 145 149 151 154 Jul12 Aug12 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Total Facebook Likes (000s) Absolute Radio Other Network Pages Source: Facebook and Twitter 36 39 46 57 71 80 95 106 116 128 139 146 14 15 16 17 18 19 21 23 24 25 27 29 Jul12 Aug12 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Total Twitter Follows (000s) Absolute Radio Other Network Profiles
  10. 10. 17.2 2.1 5.8 7.1 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 Absolute Breakfast 80s Others Absolute Radio Network Facebook Talking About (000s) Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Source: Facebook
  11. 11. 38.6 46.6 60.0 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Oct08 Nov08 Dec08 Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10 Feb10 Mar10 Apr10 May10 Jun10 Jul10 Aug10 Sep10 Oct10 Nov10 Dec10 Jan11 Feb11 Mar11 Apr11 May11 Jun11 Jul11 Aug11 Sep11 Oct11 Nov11 Dec11 Jan12 Feb12 Mar12 Apr12 May12 Jun12 Jul12 Aug12 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Absolute Radio Network Prompted Awareness 16+ 25-54 25-54 London Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  12. 12. 77.4 76.0 71.0 63.6 51.8 45.7 44.5 38.6 29.4 23.7 20.7 20.1 18.6 15.3 0 10 20 30 40 50 60 70 80 90 National Prompted Awareness Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  13. 13. 78.4 76.4 76.2 72.3 71.7 53.0 48.9 47.5 47.1 39.9 38.6 0 10 20 30 40 50 60 70 80 90 Capital Heart Kiss Classic FM Magic LBC Smooth Absolute Network Talk Sport Xfm Absolute Radio London Prompted Awareness Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
  14. 14. 3.1 3.0 1.1 1.1 3.4 3.3 1.4 1.3 3.4 3.3 1.2 1.2 Total 10+ Total 15+ London 10+ London 15+ Absolute Radio Network Weekly Reach (millions) W1:12 W4:12 W1:13 Source: RAJAR
  15. 15. 5.2 4.9 1.8 1.7 5.8 5.6 2.2 2.1 5.6 5.4 1.9 1.9 Total 10+ Total 15+ London 10+ London 15+ Absolute Radio Network Monthly Reach (millions) W1:12 W4:12 W1:13 Source: RAJAR
  16. 16. 21.3 20.9 7.3 7.2 24.4 23.5 11.3 10.6 26.0 25.7 10.5 10.4 Total 10+ Total 15+ London 10+ London 15+ Absolute Radio Network Weekly Hours (millions) W1:12 W4:12 W1:13 Source: RAJAR
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