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Engagement Metrics Jan 2012
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Engagement Metrics Jan 2012

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  • 1. Absolute Radio Network Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 7 36 121 47 11 22 17 25 14 59 38 149 41 45 60 101 10 27 59 58 13 9 193 183 179 196 142 139 154 134 106 5 39 10 15 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4Source: Respective app stores
  • 2. Absolute Radio Network Mobile App Usage Active Users (000s) Sessions (millions) 326 313 279 2.42 268 269 259 259 2.18 246 233 1.97 219 219 1.88 1.92 1.86211 1.76 1.80 1.74 1.56 1.61 1.57 Jul 2011 Jul 2011 May 2011 Jun 2011 May 2011 Jun 2011 Dec 2011 Dec 2011 Jan 2012 Jan 2012Feb 2011 Aug 2011 Feb 2011 Aug 2011 Mar 2011 Sep 2011 Mar 2011 Sep 2011 Apr 2011 Apr 2011 Oct 2011 Oct 2011 Nov 2011 Nov 2011 Sources: Spodtronic and Flurry
  • 3. Absolute Radio Network Mobile App Active Users (000s) Station Players Other Apps 77 91 34 36 48 66 30 64 31 14 15 13 226 223 236 235 216 206 204 219 212 205198 202 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 Sources: Spodtronic and Flurry
  • 4. Absolute Radio Network Registered Accounts (000s) Desktop Mobile175150125100 75 50 25 0 Jun 2011 Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011 Jan 2012Source: Internal server logs
  • 5. Absolute Radio Worldwide YouTube Video Views (000s) 790 797 750 744 615 555 534 541 503 505 421 411 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012Source: YouTube
  • 6. Absolute Radio Worldwide YouTube Activity Likes Comments Shares4,0003,5003,000 2,5012,5002,000 1,6411,5001,000 404 500 0 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012Source: YouTube
  • 7. UK Online Unique Audience (000s) Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 492 465 409 408 259 144 132 122 119 103talkSPORTClassic FM Capital Heart FM Absolute Real Magic XFM KISS Smooth Network Websites Radio Radio 105.4 Online Radio NetworkSource: UKOM
  • 8. Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 86.5 89.7 86.6 79.8 82.5 39.6 71.9 75.5 37.8 68.3 34.1 35.9 62.7 30.7 32.2 28.7 29.6 54.2 56.9 25.5 27.150.8 23.0 24.2 64.2 66.1 68.8 70.3 71.8 73.2 74.6 55.6 61.6 20.4 21.2 22.437.4 43.5 45.8 17.4 18.1 18.9 19.7 13.4 14.0 14.6 15.3 16.8Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 11 11 11 11 11 11 11 11 11 11 11 12 11 11 11 11 11 11 11 11 11 11 11 12 Source: Facebook and Twitter
  • 9. Absolute Radio Network Facebook Talking About (000s) Nov 11 Dec 11 Jan 127.06.0 5.95.0 3.94.03.0 2.52.0 0.9 1.01.0 0.5 0.4 0.2 0.3 0.20.0 Absolute Classic 60s 70s 80s 90s 00s Breakfast Hometime Rock n Rock Roll FootballSource: Facebook
  • 10. Unprompted Awareness 5.00 0.00 1.25 2.50 3.75 6.25 7.50 8.75 10.00 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) Mar 10 Apr 10 May 10 Unprompted Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Prompted Jan 11 National Awareness Feb 11 Mar 11 Absolute Radio Network Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 7.8 36.9 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 Prompted Awareness
  • 11. Absolute Radio Network Weekly Reach (millions) W4:10 W3:11 W4:11 3.0 2.9 2.8 2.8 2.3 2.2 1.1 1.1 1.0 1.1 0.9 0.9 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  • 12. Absolute Radio Network Monthly Reach (millions) W4:10 W3:11 W4:11 5.0 4.9 4.8 4.7 3.9 3.8 1.8 1.8 1.7 1.7 1.4 1.4 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  • 13. Absolute Radio Network Weekly Hours (millions) W4:10 W3:11 W4:11 20.7 20.3 19.0 18.8 16.0 15.9 7.2 7.8 7.7 6.9 5.7 5.7 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  • 14. Absolute Radio On-Demand Hours Downloaded Streamed On-Demand Hours (millions) On-Demand Hours (000s) 2.32 2.29 395 322 292 280 2.132.10 206 2.05Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 11 11 11 11 11 11 11 11 11 11 11 12 11 11 11 11 11 11 11 11 11 11 11 12 Source: Server logs and YouTube
  • 15. Absolute Radio Network Worldwide Live Streamed Hours (millions) 12.2 11.9 11.6 10.7 9.7 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012Source: Internal server logs
  • 16. Absolute Radio Network Worldwide Live Streamed Hours (millions) Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra 6.6 6.6 6.4 5.9 5.2 5.7 5.4 5.2 4.5 4.8 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012Source: Internal server logs
  • 17. Absolute Radio Network Worldwide Mobile Streamed Hours (millions) Mobile Hours Percentage of all streamed hours 11.4% 11.2% 11.6% 10.1% 1.3 1.3 1.2 1.2 3.9% 0.4 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012Source: Internal server logs
  • 18. Absolute Radio Network Worldwide Mobile Streamed Hours (000s) Absolute Radio Absolute Classic Rock, 80s, 90s, 00s, dabbl & Extra 884 873 813 823 251 457 470 420 398 127 0 0 0 0 0 0 0 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012Source: Internal server logs
  • 19. Absolute Radio Network Worldwide Podcast Downloads (millions) 4.9 4.5 3.9 4.0 3.6 3.6 3.2 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012Source: Internal server logs