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Absolute Radio Network                                         Mobile App Installs (000s)                                 ...
Absolute Radio Network                                                                               Mobile App Usage     ...
Absolute Radio Network                                   Mobile App Active Users (000s)                                   ...
Absolute Radio Network                               Registered Accounts (000s)                                    Legacy ...
Absolute Radio                    Worldwide YouTube Video Views (000s)                                 790                ...
Absolute Radio                       Worldwide YouTube Activity                            Likes   Comments   Shares4,0003...
UK Online Unique Audience (000s)        Mar 11   Apr 11   May 11     Jun 11   Jul 11   Aug-11   Sep-11     Oct-11   Nov-11...
Absolute Radio                                                   Social Media           Total Facebook Likes (000s)       ...
Absolute Radio Network                          Facebook Talking About (000s)                                      Nov 11 ...
Unprompted Awareness                                                                                                      ...
Absolute Radio Network                            Weekly Reach (millions)                                  W4:10       W3:...
Absolute Radio Network                            Monthly Reach (millions)                                  W4:10       W3...
Absolute Radio Network                              Weekly Hours (millions)                                      W4:10    ...
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Engagement metrics Feb 2012

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Transcript of "Engagement metrics Feb 2012"

  1. 1. Absolute Radio Network Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 7 36 121 47 11 22 17 25 14 59 38 149 41 45 60 101 10 27 59 58 13 9 193 183 179 196 142 139 154 134 106 5 39 10 15 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4Source: Respective app stores
  2. 2. Absolute Radio Network Mobile App Usage Active Users (000s) Sessions (millions) 332 313 306 279 2.42 268 269 259 259 2.18 246 2.08233 1.97 219 219 1.88 1.92 1.86 1.74 1.76 1.80 1.61 1.57 Jul 2011 Jul 2011 Jun 2011 May 2011 May 2011 Jun 2011 Dec 2011 Dec 2011 Jan 2012Mar 2011 Jan 2012 Aug 2011 Apr 2011 Sep 2011 Feb 2012 Aug 2011 Sep 2011 Apr 2011 Oct 2011 Mar 2011 Feb 2012 Nov 2011 Oct 2011 Nov 2011 Sources: Spodtronic and Flurry
  3. 3. Absolute Radio Network Mobile App Active Users (000s) Station Players Other Apps 92 77 86 34 36 48 66 30 64 31 14 15 226 236 241 216 223 219 212 220202 206 204 205Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 Sources: Spodtronic and Flurry
  4. 4. Absolute Radio Network Registered Accounts (000s) Legacy Desktop Mobile800700600500400300200100 0 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012Source: Internal server logs
  5. 5. Absolute Radio Worldwide YouTube Video Views (000s) 790 797 750 744 615 575 534 541 503 505 421 411 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012Source: YouTube
  6. 6. Absolute Radio Worldwide YouTube Activity Likes Comments Shares4,0003,5003,0002,500 2,2012,0001,500 1,2131,000 500 307 0 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb 2011 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012Source: YouTube
  7. 7. UK Online Unique Audience (000s) Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 460 440 356 321 237 167 149 140 115 44 Heart FM Capital talkSPORTClassic FM Absolute KISS Real Magic Smooth XFM Websites Network Radio Radio 105.4 Radio Online NetworkSource: UKOM
  8. 8. Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 95 42 90 87 80 83 86 75 40 68 72 36 38 32 34 63 31 29 3054 57 26 27 24 72 73 75 77 56 62 64 66 69 70 21 22 2743 46 17 17 18 19 20 20 14 15 15Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb11 11 11 11 11 11 11 11 11 11 12 12 11 11 11 11 11 11 11 11 11 11 12 12 Source: Facebook and Twitter
  9. 9. Absolute Radio Network Facebook Talking About (000s) Nov 11 Dec 11 Jan 12 Feb 129.08.0 7.77.0 6.16.05.04.0 3.73.02.0 0.9 1.1 1.01.0 0.5 0.2 0.3 0.20.0 Absolute Breakfast Hometime Rock n Classic 60s 70s 80s 90s 00s Roll Rock FootballSource: Facebook
  10. 10. Unprompted Awareness 5.00 2.50 0.00 1.25 3.75 6.25 7.50 8.75 10.00 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) Mar 10 Apr 10 May 10 Unprompted Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Prompted National Awareness Feb 11 Mar 11 Absolute Radio Network Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 7.8 37.7 0.0 5.0 25.0 30.0 10.0 15.0 35.0 40.0 20.0 Prompted Awareness
  11. 11. Absolute Radio Network Weekly Reach (millions) W4:10 W3:11 W4:11 3.0 2.9 2.8 2.8 2.3 2.2 1.1 1.1 1.0 1.1 0.9 0.9 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  12. 12. Absolute Radio Network Monthly Reach (millions) W4:10 W3:11 W4:11 5.0 4.9 4.8 4.7 3.9 3.8 1.8 1.8 1.7 1.7 1.4 1.4 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  13. 13. Absolute Radio Network Weekly Hours (millions) W4:10 W3:11 W4:11 20.7 20.3 19.0 18.8 16.0 15.9 7.2 7.8 7.7 6.9 5.7 5.7 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
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