Absolute Radio Network                                 Worldwide Mobile App Installs (000s)                               ...
Absolute Radio Network                                                                    Worldwide Mobile App Usage      ...
Absolute Radio Network                     Worldwide Mobile App Active Users (000s)                                       ...
Absolute Radio Network                   Worldwide Mobile App Visits from iPads                                           ...
Absolute Radio Network                               Total Account Registrations (000s)                                   ...
Absolute Radio                    Worldwide YouTube Video Views (000s)   744              575                             ...
Absolute Radio                       Worldwide YouTube Activity                            Likes   Comments   Shares3,000 ...
Absolute Radio Network                      Worldwide Online Unique Visitors (000s)                       557         550 ...
UK Online Unique Visitors (000s)                Mar-12     Apr-12    May-12   Jun-12   Jul-12   Aug-12     Sep-12    Oct-1...
Absolute Radio Network                                                                   Worldwide Site Traffic           ...
Absolute Radio                                                    RadioPlayer                 Unique Visitors (000s)      ...
Absolute Radio                                                                                    Social Media            ...
Absolute Radio Network                                 Facebook Talking About (000s)         Jan 12    Feb 12     Mar 12  ...
10.0                                                                                              20.0                    ...
National Prompted Awareness           Jan-12      Feb-12      Mar-12      Apr-12      May-12          Jun-12     Jul-12   ...
London Prompted Awareness           Jan-12      Feb-12      Mar-12       Apr-12      May-12        Jun-12     Jul-12   Aug...
Absolute Radio Network                            Weekly Reach (millions)                                  W4:11       W3:...
Absolute Radio Network                            Monthly Reach (millions)                                  W4:11       W3...
Absolute Radio Network                        Weekly Hours (millions)                              W4:11        W3:12     ...
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Engagement metrics dec 2012

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Engagement metrics dec 2012

  1. 1. Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 11 20 8 8 8 18 10 29 36 121 47 11 22 17 25 12 13 59 14 20 38 54 149 48 19 41 45 69 60 12 9 101 10 27 59 45 58 55 13 9 193 196 204 183 179 178 154 158 147 134 142 139 106 5 39 10 15 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4Source: Respective app stores
  2. 2. Absolute Radio Network Worldwide Mobile App Usage Active Users (000s) Sessions (millions) 332 307 305 309 300 290 295 286 290 276 2.42 2.26 2.27 253 2.11 246 2.08 2.04 1.92 1.97 1.83 1.70 1.56 1.58 Oct 2012 Nov 2012 Oct 2012 Nov 2012 Jan 2012 May 2012 Aug 2012 Sep 2012 May 2012 Aug 2012 Sep 2012 Dec 2012 Dec 2012 Mar 2012 Apr 2012 Mar 2012 Apr 2012 Feb 2012 Jan 2012 Feb 2012 Jun 2012 Jul 2012 Jun 2012 Jul 2012Sources: Spodtronic and Flurry
  3. 3. Absolute Radio Network Worldwide Mobile App Active Users (000s) Station Players Other Apps 92 86 88 93 77 68 75 74 81 70 42 38 241 220 217 216 222 211 207 221 219 211 209 206 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Sources: Spodtronic and Flurry
  4. 4. Absolute Radio Network Worldwide Mobile App Visits from iPads iPad App Visits % 21.8 17.8 16.4 16.1 15.5 8.8 9.2 8.8 8.5 8.2 Live Scores Station Players Aug-12 Sep-12 Oct-12 Nov-12 Dec-12Source: Google
  5. 5. Absolute Radio Network Total Account Registrations (000s) Legacy Desktop Mobile1,2001,000 800 600 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Source: Internal server logs
  6. 6. Absolute Radio Worldwide YouTube Video Views (000s) 744 575 562 537 510 501 452 453 433 422 398 352 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Source: YouTube
  7. 7. Absolute Radio Worldwide YouTube Activity Likes Comments Shares3,000 2,7572,5002,0001,500 9851,000 500 374 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Source: YouTube
  8. 8. Absolute Radio Network Worldwide Online Unique Visitors (000s) 557 550 532 529 534 533 536 514 520 507 515 508 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012 2012Source: Piwik
  9. 9. UK Online Unique Visitors (000s) Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 614 544 529 427 395 279 263 183 154 148 130 87 76 68Source: UKOM
  10. 10. Absolute Radio Network Worldwide Site Traffic Visits (millions) Page Views (millions) 7.1 2.1 2.1 2.1 6.6 2.0 6.5 2.0 2.0 1.9 1.9 1.9 6.1 6.0 1.8 1.8 5.8 5.8 5.8 1.8 5.6 5.4 5.3 4.9 Nov 12 Nov 12 Sep 12 Sep 12 Jan 12 May 12 Aug 12 Oct 12 May 12 Aug 12 Oct 12 Apr 12 Dec 12 Apr 12 Dec 12 Feb 12 Mar 12 Jan 12 Feb 12 Mar 12 Jun 12 Jul 12 Jun 12 Jul 12Source: Google
  11. 11. Absolute Radio RadioPlayer Unique Visitors (000s) Visits (000s) 906 301 861 866 852 293 839 283 282 278 278 811 270 262 262 261 746 761 780 765 732 248 689 228 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12 12Source: Google
  12. 12. Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 19 18 132 135 123 128 20 114 119 111 103 107 16 87 95 98 15 14 12 13 13 80 71 10 11 9 57 46 96 98 100 103 105 106 36 39 75 77 79 80 84 90 30 31 33 34 22 27 Feb 12 Feb 12 Jun 12 Jul 12 Nov 12 Jun 12 Jul 12 Nov 12 Sep 12 Sep 12 Jan 12 May 12 Aug 12 Oct 12 May 12 Aug 12 Oct 12 Apr 12 Apr 12 Dec 12 Dec 12 Mar 12 Jan 12 Mar 12Source: Facebook and Twitter
  13. 13. Absolute Radio Network Facebook Talking About (000s) Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 1240.0 38.035.030.025.020.015.010.0 8.9 7.6 5.0 3.5 0.0 Absolute Breakfast 80s OthersSource: Facebook
  14. 14. 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 0.0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 16+ Apr 10 May 10 Jun 10Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) Jul 10 Aug 10 25-54 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11 25-54 London Prompted Awareness Jul 11 Aug 11 Absolute Radio Network Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 36.6 45.1 56.5
  15. 15. National Prompted Awareness Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-129080 74.4 72.870 66.6 58.660 48.850 44.1 40.340 37.9 36.6 29.530 23.4 19.8 18.820 17.3100 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  16. 16. London Prompted Awareness Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-129080 77.9 72.0 71.770 68.0 66.260 51.4 50.250 45.8 43.7 41.7 40.4403020100 Capital Kiss Heart Classic FM Magic Absolute LBC Talk Sport Smooth Xfm Absolute Network Radio Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
  17. 17. Absolute Radio Network Weekly Reach (millions) W4:11 W3:12 W4:12 3.4 3.3 3.0 2.9 2.9 2.8 1.4 1.3 1.1 1.1 1.1 1.1 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  18. 18. Absolute Radio Network Monthly Reach (millions) W4:11 W3:12 W4:12 5.8 5.6 5.2 4.9 5.0 4.7 2.2 2.1 1.8 1.9 1.7 1.8 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  19. 19. Absolute Radio Network Weekly Hours (millions) W4:11 W3:12 W4:12 24.4 23.5 19.0 19.8 18.8 19.2 11.3 10.6 7.8 7.7 7.0 6.6 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR

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