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Engagement Metrics August 2012
 

Engagement Metrics August 2012

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    Engagement Metrics August 2012 Engagement Metrics August 2012 Presentation Transcript

    • Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 8 11 8 19 36 121 47 22 17 11 25 14 59 20 149 38 48 41 45 19 60 12 101 10 27 59 45 58 13 9 193 196 204 183 179 154 158 134 142 139 106 5 39 10 15 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2Source: Respective app stores
    • Absolute Radio Network Worldwide Mobile App Usage Active Users (000s) Sessions (millions) 332 313 307 305 309 300 279 2.42 269 275 268 2.26 2.27 253 2.18 246 2.08 2.11 1.92 1.86 1.80 1.70 1.56 1.58 Oct 2011 Nov 2011 Oct 2011 Nov 2011 Sep 2011 Jan 2012 May 2012 Aug 2012 Jan 2012 May 2012 Aug 2012 Dec 2011 Dec 2011 Mar 2012 Apr 2012 Mar 2012 Apr 2012 Feb 2012 Sep 2011 Feb 2012 Jun 2012 Jul 2012 Jun 2012 Jul 2012Sources: Spodtronic and Flurry
    • Absolute Radio Network Worldwide Mobile App Active Users (000s) Station Players Other Apps 92 77 86 88 93 77 48 66 67 64 42 38 236 241 219 212 220 217 216 222 211 207 208 205 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012Sources: Spodtronic and Flurry
    • Absolute Radio Network Total Account Registrations (000s) Legacy Desktop Mobile900800700600500400300200100 0 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012Source: Internal server logs
    • Absolute Radio Worldwide YouTube Video Views (000s) 797 750 744 575 537 505 510 433 452 411 422 398 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012Source: YouTube
    • Absolute Radio Worldwide YouTube Activity Likes Comments Shares3,0002,5002,000 1,9071,500 9661,000 500 207 0 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012Source: YouTube
    • Absolute Radio Network Worldwide Online Unique Visitors (000s) 557 550 532 520 529 534 514 507 475 444 452 Utility broken Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 2011 2011 2011 2011 2012 2012 2012 2012 2012 2012 2012 2012Source: Piwik
    • UK Online Unique Visitors (000s) Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12Source: UKOM
    • Absolute Radio Network Worldwide Site Traffic Visits (millions) Page Views (millions) 2.2 7.1 2.1 2.1 2.1 6.6 2.0 6.5 1.9 2.0 6.3 1.9 1.9 1.9 1.9 6.1 1.8 5.8 5.6 5.7 5.4 5.6 5.4 4.9 Nov 11 Nov 11 Sep 11 Oct 11 Oct 11 Jan 12 May 12 Aug 12 May 12 Aug 12 Dec 11 Apr 12 Sep 11 Jan 12 Dec 11 Apr 12 Feb 12 Feb 12 Mar 12 Mar 12 Jun 12 Jul 12 Jun 12 Jul 12Source: Google
    • Absolute Radio RadioPlayer Unique Visitors (000s) Visits (000s) 906 906 301 861 293 839 283 282 278 278 813 811 260 257 270 262 750 746 761 780 732 686 219 223 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug 11 11 11 11 12 12 12 12 12 12 12 12 11 11 11 11 12 12 12 12 12 12 12 12Source: Google
    • Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 130 114 111 56 107 102 53 95 98 50 52 86 90 87 46 48 80 83 42 38 40 32 34 36 90 95 99 69 70 72 73 75 77 79 80 84 30 31 33 34 36 39 27 19 20 20 21 22 Feb 12 Feb 12 Nov 11 Jun 12 Jul 12 Nov 11 Jun 12 Jul 12 Sep 11 Oct 11 Jan 12 May 12 Aug 12 Oct 11 Aug 12 Apr 12 Sep 11 Jan 12 May 12 Apr 12 Dec 11 Dec 11 Mar 12 Mar 12Source: Facebook and Twitter
    • Absolute Radio Network Facebook Talking About (000s) Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 1230.025.020.015.0 13.5 12.210.0 8.5 5.0 3.0 0.0 Absolute Breakfast 80s OthersSource: Facebook
    • 10.0 20.0 30.0 40.0 50.0 60.0 70.0 0.0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 16+ Feb 10 Mar 10 Apr 10Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) May 10 Jun 10 Jul 10 25-54 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 25-54 London Prompted Awareness May 11 Absolute Radio Network Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 39.9 48.6 65.7
    • National Prompted Awareness Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-129080 75.6 73.870 66.6 58.760 50.450 46.1 42.6 39.9 38.340 30.330 24.7 21.4 21.1 19.020100 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
    • London Prompted Awareness Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-1290 80.080 74.7 73.1 71.2 69.67060 53.6 52.150 47.3 45.9 44.5 40.8403020100 Capital Kiss Heart Magic Classic FM Absolute LBC Talk Sport Smooth Xfm Absolute Network Radio Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
    • Absolute Radio Network Weekly Reach (millions) W2:11 W1:12 W2:12 3.2 3.2 3.1 3.0 2.9 3.0 1.3 1.3 1.2 1.1 1.1 1.1 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
    • Absolute Radio Network Monthly Reach (millions) W2:11 W1:12 W2:12 5.2 5.4 5.3 4.9 4.8 4.9 2.1 2.1 1.9 1.8 1.8 1.8 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
    • Absolute Radio Network Weekly Hours (millions) W2:11 W1:12 W2:12 25.3 25.1 24.5 24.3 21.3 20.9 10.0 10.1 9.9 10.0 7.3 7.2 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR