Engagement Metrics April 2012

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Engagement Metrics April 2012

  1. 1. Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 8 24 20 8 8 11 8 19 36 121 47 22 17 11 25 14 59 149 38 48 41 45 60 101 10 27 59 58 13 9 193 196 204 183 179 142 154 134 139 106 5 39 10 15 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1Source: Respective app stores
  2. 2. Absolute Radio Network Worldwide Mobile App Usage Active Users (000s) Sessions (millions) 332 313 306 304 304 279 2.42 268 269 2.25 2.26 259 2.18 246 2.08 219 219 1.88 1.92 1.86 1.76 1.80 1.61 1.57 Jul 2011 Jul 2011 May 2011 Jun 2011 May 2011 Jun 2011 Dec 2011 Jan 2012 Dec 2011 Jan 2012 Aug 2011 Sep 2011 Mar 2012 Feb 2012 Aug 2011 Mar 2012 Sep 2011 Feb 2012 Apr 2012 Apr 2012 Oct 2011 Nov 2011 Oct 2011 Nov 2011 * * * *Sources: Spodtronic and Flurry *March & April Spodtronic data estimated based on three month average
  3. 3. Absolute Radio Network Worldwide Mobile App Active Users (000s) Station Players Other Apps 92 77 86 88 92 36 48 66 30 64 14 15 236 241 216 223 219 212 220 215 212 206 204 205 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar* Apr * 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012Sources: Spodtronic and Flurry *March Spodtronic data estimated based on three month average
  4. 4. Absolute Radio Network Total Registered Accounts (000s) Legacy Desktop Mobile700600500400300200100 0 Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2011 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012Source: Internal server logs
  5. 5. Absolute Radio Worldwide YouTube Video Views (000s) 790 797 750 744 615 575 541 503 505 510 411 433 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012Source: YouTube
  6. 6. Absolute Radio Worldwide YouTube Activity Likes Comments Shares4,0003,5003,0002,500 2,1492,0001,500 1,0741,000 500 279 0 May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012Source: YouTube
  7. 7. Absolute Radio Network Worldwide Online Unique Visitors (000s) 557 532 520 514 475 439 438 444 452 Utility broken Utility broken May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012 2012 2012Source: Piwik
  8. 8. UK Online Unique Visitors (000s) Feb-12 Mar-12 Apr-12 602 437 414 368 367 223 201 200 177 75 Capital Heart FM talkSPORTClassic FM Absolute Real Magic Smooth KISS XFM Network Websites Radio Radio 105.4 Radio Online NetworkSource: UKOM
  9. 9. Absolute Radio Network Worldwide Site Traffic Visits (000s) Page Views (000s) 2.2 7.1 2.1 2.1 6.6 2.0 1.9 2.0 6.3 1.9 1.9 1.9 6.0 5.9 6.1 1.8 1.8 1.8 5.6 5.7 5.8 5.3 5.4 5.4 Nov 11 Nov 11 Sep 11 Sep 11 May 11 Aug 11 Oct 11 Jan 12 Aug 11 Oct 11 Jan 12 Dec 11 Apr 12 Dec 11 Apr 12 Feb 12 Feb 12 Mar 12 May 11 Mar 12 Jun 11 Jul 11 Jun 11 Jul 11Source: Google
  10. 10. Absolute Radio RadioPlayer Unique Visitors (000s) Visits (000s) 906 906 301 861 283 282 813 811 270 750 260 257 746 688 682 686 663 654 219 220 215 219 223 195 Nov 11 Nov 11 Sep 11 Oct 11 Sep 11 May 11 Aug 11 Jan 12 Aug 11 Oct 11 Jan 12 Dec 11 Apr 12 Dec 11 Apr 12 Feb 12 Mar 12 May 11 Feb 12 Mar 12 Jun 11 Jul 11 Jun 11 Jul 11Source: Google
  11. 11. Absolute Radio Social Media Total Facebook Likes (000s) Total Twitter Follows (000s) Absolute Radio Other Network Pages Absolute Radio Other Network Profiles 102 95 98 48 90 87 46 80 83 86 42 75 68 72 40 63 36 38 32 34 29 30 31 27 75 77 79 80 56 62 64 66 69 70 72 73 27 30 31 20 21 22 15 17 17 18 19 20 Feb 12 Feb 12 Jun 11 Jul 11 Nov 11 Jun 11 Jul 11 Nov 11 Sep 11 Oct 11 Sep 11 Aug 11 Oct 11 May 11 Aug 11 Jan 12 Jan 12 Apr 12 Apr 12 Dec 11 Dec 11 Mar 12 May 11 Mar 12Source: Facebook and Twitter
  12. 12. Absolute Radio Network Facebook Talking About (000s) Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 129.08.07.0 5.96.0 5.55.0 4.74.03.02.0 1.11.00.0 Absolute Breakfast 80s OthersSource: Facebook
  13. 13. 10.0 20.0 30.0 40.0 50.0 60.0 70.0 0.0 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 15+ Jan 10 Feb 10 Mar 10Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) Apr 10 May 10 25-54 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 25-54 London Prompted Awareness Feb 11 Absolute Radio Network Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 38.4 46.2 62.9
  14. 14. National Prompted Awareness Jun-11 Jul-11 Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-129080 76.2 76.2 69.270 60.760 51.250 46.9 40.9 40.540 38.430 27.8 24.1 22.0 20.520 17.9100 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  15. 15. London Prompted Awareness Aug-11 Sep-11a Sep-11b Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-129080 77.9 74.3 72.3 69.9 69.67060 55.3 52.4 49.750 45.5 41.840 37.63020100 Capital Classic FM Kiss Heart Magic LBC Absolute Talk Sport Smooth Xfm Absolute Network Radio Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
  16. 16. Absolute Radio Network Weekly Reach (millions) W1:11 W4:11 W1:12 3.1 2.9 3.0 2.8 2.5 2.4 1.8 1.7 1.1 1.1 1.1 1.1 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  17. 17. Absolute Radio Network Monthly Reach (millions) W1:11 W4:11 W1:12 5.2 4.9 4.9 4.7 4.2 3.9 3.0 2.8 1.9 1.8 1.8 1.8 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR
  18. 18. Absolute Radio Network Weekly Hours (millions) W1:11 W4:11 W1:12 21.3 20.9 19.0 18.8 18.2 17.6 11.8 11.5 7.8 7.3 7.7 7.2 Total 10+ Total 15+ London 10+ London 15+Source: RAJAR

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