Connected TV -Using a Smart TV for consumer engagement Clive Dickens COO Absolute Radio

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  • This is an example of the Account sign-up page. On the left, it lists a series of benefits to incentivize the user to share their information with us:HQ Audio Less ads - Instead of a listener receiving 6x ads in the break, they might receive only 2x ads. Real World RewardsIn the summer - when we announced the launch of the Absolute Radio Account - we set a bench mark to aim for 100k registrations by the end of the year, and I can share with you today that by Dec 31st we had reached 108,000 registered users.Since then, we’ve rolled out the registration wall onto mobile…
  • Connected TV -Using a Smart TV for consumer engagement Clive Dickens COO Absolute Radio

    1. 1. Connected TVUsing a Smart TV for consumer engagement Clive Dickens COO Absolute Radio
    2. 2. Source : RAJAR Q4:11 IPSOS/RSL 10+
    3. 3. Source : RAJAR Q4:11 IPSOS/RSL 10+
    4. 4. Platform Neutral
    5. 5. Source : RAJAR Q4:11 IPSOS/RSL 10+
    6. 6. 2.9m Install Base
    7. 7. Mobile Strategy – More than Listen
    8. 8. Connected TV – More than listen
    9. 9. Connected‘Dual Screen’ beta
    10. 10. UK Radio in one simple player
    11. 11. DATALo MoSo SOCIAL LOCAL MOBILEis the new oilSo Lo Mo
    12. 12. Access AudienceInteraction
    13. 13. MANCHESTER UTD V MANCHESTER CITY 23.10.11 13.52
    14. 14. How does InStream work?BroadcastInStream 1InStream +
    15. 15. Synchronised, Branded Companion Visual to enhance Audio Interactive to allow deep engagement, when appropriate Exact age targeting, rather than demo breaksInStream Exact Location, rather Diary location Most loyal ‘logged in’ Subscriber audience, not just listeners Limited Premium inventory, less clutter, more stand out Upgradeable - More data to come Digital metrics
    16. 16. ‘Logged In Listening’ viaConnected TV will helpRedefine Radio@cdickens

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