Additional music research questions Jul 2011 momentum

7,366 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
7,366
On SlideShare
0
From Embeds
0
Number of Embeds
6,649
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Additional music research questions Jul 2011 momentum

  1. 1. July 2011<br />London listeners aged 25-44<br />60% Male<br />50% P1<br />Momentum Questions<br />
  2. 2. An increasing amount of listeners say they started listening within the past three months<br />Source: EMR Music Panel July 2011 N=400<br />
  3. 3. Only 21% of listeners think of us as Virgin Radio first<br />Source: EMR Music Panel July 2011 N=400<br />
  4. 4. A little more than a third of listeners say they have been listening more than they were six months ago<br />Source: EMR Music Panel July 2011 N=400<br />
  5. 5. Nearly a half of listeners think the music we play is better than it was six months ago<br />Source: EMR Music Panel July 2011 N=400<br />
  6. 6. “Friendly” and “warm” are the words most applicable to us but biggest increases were in “exciting”, “individual”, “friendly” and “premium”<br />A lot<br />Source: EMR Music Panel July 2011 N=400<br />

×