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Additional music research questions Jul 2011 momentum
Additional music research questions Jul 2011 momentum
Additional music research questions Jul 2011 momentum
Additional music research questions Jul 2011 momentum
Additional music research questions Jul 2011 momentum
Additional music research questions Jul 2011 momentum
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Additional music research questions Jul 2011 momentum

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  • 1. July 2011<br />London listeners aged 25-44<br />60% Male<br />50% P1<br />Momentum Questions<br />
  • 2. An increasing amount of listeners say they started listening within the past three months<br />Source: EMR Music Panel July 2011 N=400<br />
  • 3. Only 21% of listeners think of us as Virgin Radio first<br />Source: EMR Music Panel July 2011 N=400<br />
  • 4. A little more than a third of listeners say they have been listening more than they were six months ago<br />Source: EMR Music Panel July 2011 N=400<br />
  • 5. Nearly a half of listeners think the music we play is better than it was six months ago<br />Source: EMR Music Panel July 2011 N=400<br />
  • 6. “Friendly” and “warm” are the words most applicable to us but biggest increases were in “exciting”, “individual”, “friendly” and “premium”<br />A lot<br />Source: EMR Music Panel July 2011 N=400<br />

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