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Additional music research questions Jul 2011 momentum
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Additional music research questions Jul 2011 momentum

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  • 1. July 2011
    London listeners aged 25-44
    60% Male
    50% P1
    Momentum Questions
  • 2. An increasing amount of listeners say they started listening within the past three months
    Source: EMR Music Panel July 2011 N=400
  • 3. Only 21% of listeners think of us as Virgin Radio first
    Source: EMR Music Panel July 2011 N=400
  • 4. A little more than a third of listeners say they have been listening more than they were six months ago
    Source: EMR Music Panel July 2011 N=400
  • 5. Nearly a half of listeners think the music we play is better than it was six months ago
    Source: EMR Music Panel July 2011 N=400
  • 6. “Friendly” and “warm” are the words most applicable to us but biggest increases were in “exciting”, “individual”, “friendly” and “premium”
    A lot
    Source: EMR Music Panel July 2011 N=400