Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone

Android

Nokia

BlackBerry

Windows

15
12

8
20
121

...
Sources: Google Analytics
1.21

Sep 2013

Aug 2013

Jul 2013

1.09

Jun 2013

1.05

May 2013

1.17

Apr 2013

Mar 2013

1....
Absolute Radio Network
Total Account Registrations (000s)
Legacy

Desktop

Mobile

Facebook

1,400
1,200

1,000
800
600
40...
Absolute Radio Network
Worldwide Logged In Listeners (000s)
Desktop

76

78

79

83

83

5

5

5

5

6

41

42

42

40

42...
Absolute Radio
Worldwide YouTube Video Views (000s)
562

552
501

453
352

474

463

575

558

522
454

445

372

Sep Oct ...
Absolute Radio
Worldwide YouTube Activity
Likes

Comments

Shares

3,500
3,000
2,500

2,198

2,000
1,500
1,000

630

500

...
Absolute Radio
Worldwide Unique Site Visitors (000s)
425
380

387

375

368

379

396

406
367

387

382
342

360

Sep Oct...
Absolute Radio
Worldwide Site Traffic
Visits (000s)

Page Views (millions)

896

Source: Google

3.9

4.1

3.9 4.0 3.9 3.9...
Absolute Radio
RadioPlayer
Unique Visitors (000s)

248

262 261

261
247
228

239

244

259 254
252

Visits (000s)

241

8...
Absolute Radio
Social Media
Absolute Radio

157 157 161
149 151 154
142 145
132 135 138
123 128

27

21

Source: Facebook ...
Oct 08
Nov 08
Dec 08
Jan 09
Feb 09
Mar 09
Apr 09
May 09
Jun 09
Jul 09
Aug 09
Sep 09
Oct 09
Nov 09
Dec 09
Jan 10
Feb 10
Mar...
National Prompted Awareness
Oct-12

Nov-12

Dec-12

Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13

Jul-13

Aug-13

Sep-13...
London Prompted Awareness
Oct-12

Nov-12

Dec-12

Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13

Jul-13

Aug-13

Sep-13

...
Absolute Radio Network
Weekly Reach (millions)
W3:12

W2:13

W3:13

4.0
3.8

3.6
3.0

3.4
2.9

1.4
1.1

Total 10+
Source: ...
Absolute Radio Network
Monthly Reach (millions)
W3:12

6.7

W3:13

6.3

6.0
5.2

W2:13

5.7

5.0

2.3
1.9

Total 10+
Sourc...
Absolute Radio Network
Weekly Hours (millions)
W3:12
28.2

W3:13

27.3

25.9

19.8

W2:13

25.2

19.2

10.2 9.7
7.0

Total...
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Absolute Radio Engagement Metrics September 2013

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Absolute Radio Engagement Metrics September 2013

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Absolute Radio Engagement Metrics September 2013

  1. 1. Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 20 121 36 47 59 149 10 101 8 24 27 60 11 25 41 8 22 38 8 17 14 8 18 12 59 106 5 39 54 7 26 8 55 9 69 82 8 26 3 142 8 21 0 74 13 76 193 134 20 19 12 45 45 48 58 9 10 11 29 13 183 196 179 139 154 204 158 178 147 155 127 108 10 15 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Source: Respective app stores
  2. 2. Sources: Google Analytics 1.21 Sep 2013 Aug 2013 Jul 2013 1.09 Jun 2013 1.05 May 2013 1.17 Apr 2013 Mar 2013 1.08 1.12 Feb 2013 Active Users (000s) Jan 2013 1.05 Dec 2012 239 Nov 2012 206 Oct 2012 232 Sep 2012 246 Sep 2013 Aug 2013 243 241 Jul 2013 Jun 2013 236 233 May 2013 Apr 2013 233 234 Mar 2013 Feb 2013 Jan 2013 222 220 Dec 2012 Nov 2012 211 Oct 2012 Sep 2012 Absolute Radio Network Worldwide Mobile App Usage Sessions (millions) 1.28 1.17 1.05 1.04 1.11 0.97
  3. 3. Absolute Radio Network Total Account Registrations (000s) Legacy Desktop Mobile Facebook 1,400 1,200 1,000 800 600 400 200 0 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Internal server logs
  4. 4. Absolute Radio Network Worldwide Logged In Listeners (000s) Desktop 76 78 79 83 83 5 5 5 5 6 41 42 42 40 42 Both Mobile 87 90 88 87 85 5 6 6 6 5 5 41 43 42 40 39 40 83 79 5 6 39 41 77 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Internal server logs
  5. 5. Absolute Radio Worldwide YouTube Video Views (000s) 562 552 501 453 352 474 463 575 558 522 454 445 372 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: YouTube
  6. 6. Absolute Radio Worldwide YouTube Activity Likes Comments Shares 3,500 3,000 2,500 2,198 2,000 1,500 1,000 630 500 159 0 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: YouTube
  7. 7. Absolute Radio Worldwide Unique Site Visitors (000s) 425 380 387 375 368 379 396 406 367 387 382 342 360 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 2012 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Google
  8. 8. Absolute Radio Worldwide Site Traffic Visits (000s) Page Views (millions) 896 Source: Google 3.9 4.1 3.9 4.0 3.9 3.9 3.6 3.8 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 3.5 Jan 13 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 724 4.0 4.0 Dec 12 770 Nov 12 818 794 812 Oct 12 820 831 Sep 12 791 748 Dec 12 Oct 12 Sep 12 766 784 Nov 12 821 4.4 4.5
  9. 9. Absolute Radio RadioPlayer Unique Visitors (000s) 248 262 261 261 247 228 239 244 259 254 252 Visits (000s) 241 866 852 249 838 781 765 825 807 861 834 840 796 830 689 Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 12 12 12 12 13 13 13 13 13 13 13 13 13 Source: Google Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep 12 12 12 12 13 13 13 13 13 13 13 13 13
  10. 10. Absolute Radio Social Media Absolute Radio 157 157 161 149 151 154 142 145 132 135 138 123 128 27 21 Source: Facebook and Twitter 24 29 30 31 33 25 Sep 13 Aug 13 May 13 157 162 139 146 150 128 106 116 95 Apr 13 Dec 12 Oct 12 Sep 12 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec 12 Nov 12 Oct 12 Sep 12 46 57 71 80 23 Feb 13 17 Nov 12 16 19 Jan 13 18 115 116 117 100 103 105 106 108 110 111 111 113 114 Other Network Profiles Jul 13 Other Network Pages Mar 13 Absolute Radio Total Twitter Followers (000s) Jun 13 Total Facebook Fans (000s)
  11. 11. Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 Apr 09 May 09 Jun 09 Jul 09 Aug 09 Sep 09 Oct 09 Nov 09 Dec 09 Jan 10 Feb 10 Mar 10 Apr 10 May 10 Jun 10 Jul 10 Aug 10 Sep 10 Oct 10 Nov 10 Dec 10 Jan 11 Feb 11 Mar 11 Apr 11 May 11 Jun 11 Jul 11 Aug 11 Sep 11 Oct 11 Nov 11 Dec 11 Jan 12 Feb 12 Mar 12 Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Sep 13 Absolute Radio Network Prompted Awareness 16+ 25-54 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) 25-54 London 80.0 70.0 60.0 56.9 50.0 50.5 40.0 41.6 30.0 20.0 10.0 0.0
  12. 12. National Prompted Awareness Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 90 80 77.1 73.4 70 71.2 63.7 60 52.9 50 46.5 43.8 41.6 40 33.4 30 25.7 25.6 21.5 20 10 0 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll) 20.6 17.4
  13. 13. London Prompted Awareness Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 90 80 76.9 75.7 73.8 71.5 71.1 70 60 53.5 49.0 50 45.1 44.2 39.5 40 39.1 30 20 10 0 Capital Heart Kiss Classic FM Magic Source: Harris Interactive 16+ UK Online Omnibus (six-month roll) LBC Absolute Smooth Talk Sport Network Xfm Absolute Radio
  14. 14. Absolute Radio Network Weekly Reach (millions) W3:12 W2:13 W3:13 4.0 3.8 3.6 3.0 3.4 2.9 1.4 1.1 Total 10+ Source: RAJAR Total 15+ 1.2 London 10+ 1.4 1.1 1.1 London 15+
  15. 15. Absolute Radio Network Monthly Reach (millions) W3:12 6.7 W3:13 6.3 6.0 5.2 W2:13 5.7 5.0 2.3 1.9 Total 10+ Source: RAJAR Total 15+ 1.9 London 10+ 2.3 1.8 1.7 London 15+
  16. 16. Absolute Radio Network Weekly Hours (millions) W3:12 28.2 W3:13 27.3 25.9 19.8 W2:13 25.2 19.2 10.2 9.7 7.0 Total 10+ Source: RAJAR Total 15+ London 10+ 10.1 9.3 6.6 London 15+

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