Absolute Radio Engagement Metrics October 2013

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Absolute Radio Engagement Metrics October 2013

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Absolute Radio Engagement Metrics October 2013

  1. 1. Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 20 121 36 47 59 149 10 101 8 24 27 60 11 25 41 8 22 38 8 17 14 8 18 12 59 106 5 39 54 7 26 8 55 9 69 82 8 26 3 142 8 21 0 74 13 76 193 134 20 19 12 45 45 48 58 9 10 11 29 13 183 196 179 139 154 204 158 178 147 155 127 108 10 15 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Source: Respective app stores
  2. 2. Absolute Radio Network Worldwide Mobile App Usage Active Users (000s) Sessions (millions) 1.28 222 220 236 233 233 234 243 241 246 232 239 234 1.05 1.08 1.12 1.21 1.17 1.17 1.09 1.05 1.20 1.11 1.05 1.04 Sources: Google Analytics Oct 2013 Sep 2013 Aug 2013 Jul 2013 Jun 2013 May 2013 Apr 2013 Mar 2013 Feb 2013 Jan 2013 Dec 2012 Nov 2012 Oct 2012 Oct 2013 Sep 2013 Aug 2013 Jul 2013 Jun 2013 May 2013 Apr 2013 Mar 2013 Feb 2013 Jan 2013 Dec 2012 Nov 2012 Oct 2012 206
  3. 3. Absolute Radio Network Total Account Registrations (000s) Legacy Desktop Mobile Facebook 1,400 1,200 1,000 800 600 400 200 0 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Internal server logs
  4. 4. Absolute Radio Network Worldwide Logged In Listeners (000s) Desktop 78 79 83 83 5 5 5 6 42 42 40 42 Both 87 90 88 87 85 83 5 6 6 6 5 5 6 41 43 42 40 39 40 42 83 79 5 6 39 41 77 Mobile Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Internal server logs
  5. 5. Absolute Radio Worldwide YouTube Video Views (000s) 562 552 501 453 474 463 575 558 522 454 445 455 372 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: YouTube
  6. 6. Absolute Radio Worldwide YouTube Activity Likes Comments Shares 3,500 3,000 2,387 2,500 2,000 1,500 1,000 758 500 225 0 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: YouTube
  7. 7. Absolute Radio Worldwide Unique Site Visitors (000s) 425 387 375 368 379 396 406 367 387 382 342 360 362 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 2012 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Google
  8. 8. Absolute Radio Worldwide Site Traffic Visits (000s) Page Views (millions) 896 Source: Google 3.9 4.1 3.9 4.0 3.9 3.9 3.8 3.6 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec 12 3.5 Oct 13 4.0 4.0 Nov 12 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 724 770 752 Oct 12 818 794 812 Oct 13 820 831 Sep 13 791 748 Dec 12 784 Nov 12 Oct 12 821 4.4 4.5
  9. 9. Absolute Radio RadioPlayer Unique Visitors (000s) 262 261 261 247 228 239 244 259 254 252 Visits (000s) 241 249 261 866 852 838 781 825 807 861 834 840 796 830 866 689 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 12 12 12 13 13 13 13 13 13 13 13 13 13 Source: Google Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct 12 12 12 13 13 13 13 13 13 13 13 13 13
  10. 10. Absolute Radio Social Media Absolute Radio 166 154 157 157 161 145 149 151 135 138 142 128 132 27 21 29 30 35 31 33 25 Oct 13 Sep 13 Aug 13 162 167 146 150 157 139 116 128 95 106 May 13 Dec 12 Oct 12 Oct 13 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec 12 Nov 12 Oct 12 57 71 80 Nov 12 119 103 105 106 108 110 111 111 113 114 115 116 117 24 Apr 13 17 23 Feb 13 19 Jan 13 18 Source: Facebook and Twitter Other Network Profiles Jul 13 Other Network Pages Mar 13 Absolute Radio Total Twitter Followers (000s) Jun 13 Total Facebook Fans (000s)
  11. 11. Absolute Radio Network Prompted Awareness 16+ 25-54 25-54 London 80.0 70.0 61.1 60.0 52.2 50.0 42.9 40.0 30.0 20.0 10.0 0.0 Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct 08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 12 12 12 12 12 12 13 13 13 13 13 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  12. 12. National Prompted Awareness Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 21.2 20.7 90 80 75.8 72.6 71.3 70 63.3 60 50 54.2 47.7 40 45.0 42.9 34.9 30 26.3 25.2 17.2 20 10 0 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  13. 13. London Prompted Awareness Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 90 80 78.2 78.0 74.9 73.1 72.5 70 60 53.4 50.1 50 46.5 45.5 41.5 40.9 40 30 20 10 0 Capital Heart Kiss Classic FM Magic Source: Harris Interactive 16+ UK Online Omnibus (six-month roll) LBC Absolute Smooth Talk Sport Network Xfm Absolute Radio
  14. 14. Absolute Radio Network Weekly Reach (millions) W3:12 W2:13 W3:13 4.0 3.8 3.6 3.0 3.4 2.9 1.4 1.1 Total 10+ Source: RAJAR Total 15+ 1.2 London 10+ 1.4 1.1 1.1 London 15+
  15. 15. Absolute Radio Network Monthly Reach (millions) W3:12 6.7 W3:13 6.3 6.0 5.2 W2:13 5.7 5.0 2.3 1.9 Total 10+ Source: RAJAR Total 15+ 1.9 London 10+ 2.3 1.8 1.7 London 15+
  16. 16. Absolute Radio Network Weekly Hours (millions) W3:12 28.2 W3:13 27.3 25.9 19.8 W2:13 25.2 19.2 10.2 9.7 7.0 Total 10+ Source: RAJAR Total 15+ London 10+ 10.1 9.3 6.6 London 15+

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