Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone

Android

Nokia

BlackBerry

Windows

15
12

8
20
121

...
Sources: Google Analytics
1.11

Nov 2013

1.17

Oct 2013

1.21

Sep 2013

Aug 2013

Jul 2013

1.09

Jun 2013

1.05

May 20...
Absolute Radio Network
Total Account Registrations (000s)
Legacy

Site

App

Facebook

1,400
1,200

1,000
800
600
400
200
...
Absolute Radio Network
Worldwide Logged In Listeners (000s)
Desktop

79

83

83

5

5

6

42

40

42

Mobile

87

90

88

...
Absolute Radio
Worldwide YouTube Video Views (000s)
680
562

552
501

474

463

575

558

522
454

445

455

372

Nov Dec ...
Absolute Radio
Worldwide YouTube Activity
Likes

Comments

Shares

3,500
3,000

2,783

2,500
2,000
1,500
1,000
592
388

50...
Absolute Radio
Worldwide Unique Site Visitors (000s)
425
375

368

379

396

406
367

387

382
342

360

362

352

Nov Dec...
Absolute Radio
Worldwide Site Traffic
Visits (000s)

Page Views (millions)

896

4.1

3.9 4.0 3.9 3.9

3.8
3.6 3.5

Sep 13...
Absolute Radio
RadioPlayer
Unique Visitors (000s)
261

261
247
228

239

244

259 254
252

241

Visits (000s)

249

261

2...
Absolute Radio
Social Media
Absolute Radio

27

161 166 169
151 154 157 157
142 145 149
132 135 138
21

23

24

29 30

36
...
Absolute Radio Network
Prompted Awareness
16+

25-54

25-54 London

80.0
70.0
60.0

59.7

50.0

51.3
43.4

40.0
30.0
20.0
...
National Prompted Awareness
Dec-12

Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13

Jul-13

Aug-13

Sep-13

Oct-13

Nov-13...
London Prompted Awareness
Dec-12

Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13

Jul-13

Aug-13

Sep-13

Oct-13

Nov-13

...
Absolute Radio Network
Weekly Reach (millions)
W3:12

W2:13

W3:13

4.0
3.8

3.6
3.0

3.4
2.9

1.4
1.1

Total 10+
Source: ...
Absolute Radio Network
Monthly Reach (millions)
W3:12

6.7

W3:13

6.3

6.0
5.2

W2:13

5.7

5.0

2.3
1.9

Total 10+
Sourc...
Absolute Radio Network
Weekly Hours (millions)
W3:12
28.2

W3:13

27.3

25.9

19.8

W2:13

25.2

19.2

10.2 9.7
7.0

Total...
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Absolute Radio Engagement Metrics November 2013

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Absolute Radio Engagement Metrics November 2013

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Absolute Radio Engagement Metrics November 2013

  1. 1. Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 20 121 36 47 59 149 10 101 8 24 27 60 11 25 41 8 22 38 8 17 14 8 18 12 59 106 5 39 54 7 26 8 55 9 69 82 8 26 3 142 8 21 0 74 13 76 193 134 20 19 12 45 45 48 58 9 10 11 29 13 183 196 179 139 154 204 158 178 147 155 127 108 10 15 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Source: Respective app stores
  2. 2. Sources: Google Analytics 1.11 Nov 2013 1.17 Oct 2013 1.21 Sep 2013 Aug 2013 Jul 2013 1.09 Jun 2013 1.05 May 2013 1.17 Apr 2013 Active Users (000s) Mar 2013 Feb 2013 1.12 Jan 2013 220 1.08 Dec 2012 239 234 Nov 2012 220 Nov 2013 232 Oct 2013 246 Sep 2013 Aug 2013 243 241 Jul 2013 Jun 2013 236 233 May 2013 Apr 2013 233 234 Mar 2013 Feb 2013 Jan 2013 Dec 2012 Nov 2012 Absolute Radio Network Worldwide Mobile App Usage Sessions (millions) 1.28 1.20 1.14 1.05 1.04 206
  3. 3. Absolute Radio Network Total Account Registrations (000s) Legacy Site App Facebook 1,400 1,200 1,000 800 600 400 200 0 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Internal server logs
  4. 4. Absolute Radio Network Worldwide Logged In Listeners (000s) Desktop 79 83 83 5 5 6 42 40 42 Mobile 87 90 88 87 85 83 79 5 6 6 6 5 5 6 5 41 43 42 40 39 40 42 41 83 79 5 6 39 41 77 Both Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Internal server logs
  5. 5. Absolute Radio Worldwide YouTube Video Views (000s) 680 562 552 501 474 463 575 558 522 454 445 455 372 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: YouTube
  6. 6. Absolute Radio Worldwide YouTube Activity Likes Comments Shares 3,500 3,000 2,783 2,500 2,000 1,500 1,000 592 388 500 0 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: YouTube
  7. 7. Absolute Radio Worldwide Unique Site Visitors (000s) 425 375 368 379 396 406 367 387 382 342 360 362 352 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 2012 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Google
  8. 8. Absolute Radio Worldwide Site Traffic Visits (000s) Page Views (millions) 896 4.1 3.9 4.0 3.9 3.9 3.8 3.6 3.5 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec 12 3.5 Nov 13 3.9 Oct 13 4.0 Nov 12 Nov 13 Oct 13 Sep 13 770 752 746 724 Aug 13 Jul 13 Jun 13 818 794 812 May 13 Apr 13 820 831 Mar 13 Jan 13 Source: Google Feb 13 791 748 Dec 12 Nov 12 784 4.4 4.5
  9. 9. Absolute Radio RadioPlayer Unique Visitors (000s) 261 261 247 228 239 244 259 254 252 241 Visits (000s) 249 261 272 852 838 781 825 807 861 834 840 796 830 866 873 Source: Google Nov 13 Oct 13 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec 12 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov 12 12 13 13 13 13 13 13 13 13 13 13 13 Nov 12 689
  10. 10. Absolute Radio Social Media Absolute Radio 27 161 166 169 151 154 157 157 142 145 149 132 135 138 21 23 24 29 30 36 33 35 31 25 Nov 13 Oct 13 Sep 13 Aug 13 May 13 Apr 13 167 170 150 157 162 146 128 139 116 95 106 Mar 13 Dec 12 71 80 Nov 12 Nov 13 Oct 13 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec 12 Nov 12 Source: Facebook and Twitter 19 Jan 13 18 105 106 108 110 111 111 113 114 115 116 117 119 121 Other Network Profiles Jul 13 Other Network Pages Feb 13 Absolute Radio Total Twitter Followers (000s) Jun 13 Total Facebook Fans (000s)
  11. 11. Absolute Radio Network Prompted Awareness 16+ 25-54 25-54 London 80.0 70.0 60.0 59.7 50.0 51.3 43.4 40.0 30.0 20.0 10.0 0.0 Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct 08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 12 12 12 12 12 12 13 13 13 13 13 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  12. 12. National Prompted Awareness Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 90 80 70 60 50 74.3 71.9 71.0 63.7 54.9 47.7 40 45.4 43.4 35.3 30 25.7 24.9 21.2 20 21.0 16.7 10 0 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  13. 13. London Prompted Awareness Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 90 80 78.6 77.4 74.4 72.9 72.6 70 60 54.0 49.6 50 45.8 45.4 41.6 40.8 40 30 20 10 0 Heart Capital Kiss Magic Classic FM Source: Harris Interactive 16+ UK Online Omnibus (six-month roll) LBC Absolute Talk Sport Smooth Absolute Network Radio Xfm
  14. 14. Absolute Radio Network Weekly Reach (millions) W3:12 W2:13 W3:13 4.0 3.8 3.6 3.0 3.4 2.9 1.4 1.1 Total 10+ Source: RAJAR Total 15+ 1.2 London 10+ 1.4 1.1 1.1 London 15+
  15. 15. Absolute Radio Network Monthly Reach (millions) W3:12 6.7 W3:13 6.3 6.0 5.2 W2:13 5.7 5.0 2.3 1.9 Total 10+ Source: RAJAR Total 15+ 1.9 London 10+ 2.3 1.8 1.7 London 15+
  16. 16. Absolute Radio Network Weekly Hours (millions) W3:12 28.2 W3:13 27.3 25.9 19.8 W2:13 25.2 19.2 10.2 9.7 7.0 Total 10+ Source: RAJAR Total 15+ London 10+ 10.1 9.3 6.6 London 15+

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