Absolute Radio Network
Worldwide Mobile App Installs (000s)
iPhone

Android

Nokia

BlackBerry

Windows

15
12

8
20
121

...
Absolute Radio Network
Worldwide Mobile App Usage
Active Users (000s)

Sessions (millions)
1.51

275
1.28

Sources: Google...
Absolute Radio Network
Total Account Registrations (000s)
Legacy

Site

App

Facebook

1,600
1,400

1,200
1,000
800
600
40...
Absolute Radio Network
Worldwide Logged In Listeners (000s)
Desktop

83

83

5

6

40

42

Mobile

87

90

88

87

85

83
...
Absolute Radio
Worldwide YouTube Video Views (000s)
680
552
501

474

463

575

558

522
454

445

674

455

372

Dec Jan ...
Absolute Radio
Worldwide YouTube Activity
Likes

Comments

Shares

4,500
3,878

4,000
3,500
3,000
2,500
2,000
1,500
1,000
...
Absolute Radio
Worldwide Unique Site Visitors (000s)
425
368

379

396

406
367

387

382
342

360

362

352

332

Dec Jan...
Absolute Radio
Worldwide Site Traffic
Visits (000s)

Page Views (millions)

896

4.4 4.5
791

748

820 831

818
794 812

3...
Absolute Radio
RadioPlayer
Unique Visitors (000s)
261
247
228

239

244

259 254
252

241

249

Visits (000s)
261

272
838...
Absolute Radio
Social Media
Total Facebook Fans (000s)
Other Network Pages

Absolute Radio

27

178
161 166 169
157
149 15...
Absolute Radio Network
Prompted Awareness
16+

25-54

25-54 London

80.0
70.0
60.0

61.5

50.0

49.7

43.0

40.0
30.0
20.0...
National Prompted Awareness
Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13

Jul-13

Aug-13

Sep-13

Oct-13

Nov-13

Dec-13...
London Prompted Awareness
Jan-13

Feb-13

Mar-13

Apr-13

May-13

Jun-13

Jul-13

Aug-13

Sep-13

Oct-13

Nov-13

Dec-13

...
Absolute Radio Network
Weekly Reach (millions)
W3:12

W2:13

W3:13

4.0
3.8

3.6
3.0

3.4
2.9

1.4
1.1

Total 10+
Source: ...
Absolute Radio Network
Monthly Reach (millions)
W3:12

6.7

W3:13

6.3

6.0
5.2

W2:13

5.7

5.0

2.3
1.9

Total 10+
Sourc...
Absolute Radio Network
Weekly Hours (millions)
W3:12
28.2

W3:13

27.3

25.9

19.8

W2:13

25.2

19.2

10.2 9.7
7.0

Total...
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Absolute Radio Engagement Metrics December 2013

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Absolute Radio Engagement Metrics December 2013

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Absolute Radio Engagement Metrics December 2013

  1. 1. Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows 15 12 8 20 121 36 47 59 149 10 101 8 24 27 60 11 25 41 8 22 38 8 17 14 8 18 12 59 106 5 39 54 7 26 8 55 9 69 82 8 26 3 142 8 21 0 74 13 76 193 134 20 19 12 45 45 48 58 9 10 11 29 13 183 196 179 139 154 6 13 1 75 204 158 178 147 155 127 108 78 10 15 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 2014 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q2 Source: Respective app stores
  2. 2. Absolute Radio Network Worldwide Mobile App Usage Active Users (000s) Sessions (millions) 1.51 275 1.28 Sources: Google Analytics 1.14 Dec 2013 1.05 1.04 1.11 Nov 2013 Apr 2013 Mar 2013 Feb 2013 Jan 2013 Dec 2012 Dec 2013 Nov 2013 Oct 2013 Sep 2013 Aug 2013 Jul 2013 Jun 2013 May 2013 Apr 2013 1.05 Mar 2013 Feb 2013 Jan 2013 Dec 2012 1.09 1.17 1.20 Oct 2013 1.12 206 1.21 1.17 Aug 2013 220 Sep 2013 239 234 Jul 2013 246 232 Jun 2013 243 241 May 2013 236 233 233 234
  3. 3. Absolute Radio Network Total Account Registrations (000s) Legacy Site App Facebook 1,600 1,400 1,200 1,000 800 600 400 200 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Internal server logs
  4. 4. Absolute Radio Network Worldwide Logged In Listeners (000s) Desktop 83 83 5 6 40 42 Mobile 87 90 88 87 85 83 79 84 5 6 6 6 5 5 6 5 5 41 43 42 40 39 40 42 41 38 83 79 5 6 39 41 77 Both Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Internal server logs
  5. 5. Absolute Radio Worldwide YouTube Video Views (000s) 680 552 501 474 463 575 558 522 454 445 674 455 372 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: YouTube
  6. 6. Absolute Radio Worldwide YouTube Activity Likes Comments Shares 4,500 3,878 4,000 3,500 3,000 2,500 2,000 1,500 1,000 670 615 500 0 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: YouTube
  7. 7. Absolute Radio Worldwide Unique Site Visitors (000s) 425 368 379 396 406 367 387 382 342 360 362 352 332 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 2013 Source: Google
  8. 8. Absolute Radio Worldwide Site Traffic Visits (000s) Page Views (millions) 896 4.4 4.5 791 748 820 831 818 794 812 3.9 770 752 746 724 4.1 3.9 4.0 3.9 3.9 3.8 3.6 3.5 3.5 658 Source: Google Dec 13 Nov 13 Oct 13 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec 12 Dec 13 Nov 13 Oct 13 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec 12 3.0
  9. 9. Absolute Radio RadioPlayer Unique Visitors (000s) 261 247 228 239 244 259 254 252 241 249 Visits (000s) 261 272 838 247 781 825 807 861 834 840 796 830 866 873 768 Source: Google Dec 13 Nov 13 Oct 13 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 12 13 13 13 13 13 13 13 13 13 13 13 13 Dec 12 689
  10. 10. Absolute Radio Social Media Total Facebook Fans (000s) Other Network Pages Absolute Radio 27 178 161 166 169 157 149 151 154 157 138 142 145 135 21 Source: Facebook and Twitter 29 30 37 35 36 31 33 25 Dec 13 Nov 13 Oct 13 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 80 Dec 12 Dec 13 Nov 13 Oct 13 Sep 13 Aug 13 Jul 13 Jun 13 May 13 Apr 13 Mar 13 Feb 13 Jan 13 Dec 12 106 108 110 111 111 113 114 115 116 117 119 121 122 24 Other Network Profiles 167 170 173 150 157 162 146 128 139 116 95 106 Jan 13 19 23 Feb 13 Absolute Radio Total Twitter Followers (000s)
  11. 11. Absolute Radio Network Prompted Awareness 16+ 25-54 25-54 London 80.0 70.0 60.0 61.5 50.0 49.7 43.0 40.0 30.0 20.0 10.0 0.0 Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr Jun Aug Oct Dec 08 08 09 09 09 09 09 09 10 10 10 10 10 10 11 11 11 11 11 11 12 12 12 12 12 12 13 13 13 13 13 13 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  12. 12. National Prompted Awareness Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 90 80 73.1 70 60 50 72.3 72.0 64.7 56.2 47.7 47.0 43.0 40 35.3 30 25.9 20 25.1 22.3 21.6 16.5 10 0 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  13. 13. London Prompted Awareness Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 90 80 78.2 77.1 73.8 72.6 72.1 70 60 54.4 51.0 50 46.5 46.2 43.0 41.7 40 30 20 10 0 Heart Capital Kiss Magic Classic FM Source: Harris Interactive 16+ UK Online Omnibus (six-month roll) LBC Absolute Smooth Talk Sport Absolute Network Radio Xfm
  14. 14. Absolute Radio Network Weekly Reach (millions) W3:12 W2:13 W3:13 4.0 3.8 3.6 3.0 3.4 2.9 1.4 1.1 Total 10+ Source: RAJAR Total 15+ 1.2 London 10+ 1.4 1.1 1.1 London 15+
  15. 15. Absolute Radio Network Monthly Reach (millions) W3:12 6.7 W3:13 6.3 6.0 5.2 W2:13 5.7 5.0 2.3 1.9 Total 10+ Source: RAJAR Total 15+ 1.9 London 10+ 2.3 1.8 1.7 London 15+
  16. 16. Absolute Radio Network Weekly Hours (millions) W3:12 28.2 W3:13 27.3 25.9 19.8 W2:13 25.2 19.2 10.2 9.7 7.0 Total 10+ Source: RAJAR Total 15+ London 10+ 10.1 9.3 6.6 London 15+
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