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Absolute Radio Engagement Metrics August 2013
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Absolute Radio Engagement Metrics August 2013

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Absolute Radio Engagement Metrics August 2013

Absolute Radio Engagement Metrics August 2013

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  • 1. 106 39 15 134 142 193 183 179 139 154 196 204 158 147 178 155 127 5 10 9 13 10 27 60 58 59 45 48 45 55 69 82 74 101 149 121 59 47 41 38 14 12 12 9 13 8 3 36 12 15 20 24 25 22 17 18 19 54 29 26 26 8 8 11 8 8 8 20 10 11 7 8 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3 2011 Q4 2012 Q1 2012 Q2 2012 Q3 2012 Q4 2013 Q1 2013 Q2 Absolute Radio Network Worldwide Mobile App Installs (000s) iPhone Android Nokia BlackBerry Windows Source: Respective app stores
  • 2. 211 222 220 233 234 206 236 233 243 241 232 246 Sep2012 Oct2012 Nov2012 Dec2012 Jan2013 Feb2013 Mar2013 Apr2013 May2013 Jun2013 Jul2013 Aug2013 Active Users (000s) Absolute Radio Network Worldwide Mobile App Usage Sources: Google Analytics 0.97 1.05 1.08 1.12 1.17 1.05 1.28 1.21 1.09 1.05 1.04 1.11 Sep2012 Oct2012 Nov2012 Dec2012 Jan2013 Feb2013 Mar2013 Apr2013 May2013 Jun2013 Jul2013 Aug2013 Sessions (millions)
  • 3. Absolute Radio Network Total Account Registrations (000s) 0 200 400 600 800 1,000 1,200 1,400 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Jul 2013 Aug 2013 Legacy Desktop Mobile Facebook Source: Internal server logs
  • 4. 41 42 42 40 42 39 41 41 43 42 40 39 5 5 5 5 6 5 6 5 6 6 6 5 76 78 79 83 83 77 83 79 87 90 88 87 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Jul 2013 Aug 2013 Absolute Radio Network Worldwide Logged In Listeners (000s) Desktop Both Mobile Source: Internal server logs
  • 5. 352 453 562 501 474 463 445 372 552 575 558 522 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Jul 2013 Aug 2013 Absolute Radio Worldwide YouTube Video Views (000s) Source: YouTube
  • 6. 2,633 946 271 0 500 1,000 1,500 2,000 2,500 3,000 3,500 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Jul 2013 Aug 2013 Absolute Radio Worldwide YouTube Activity Likes Comments Shares Source: YouTube
  • 7. 380 387 375 368 425 379 396 406 367 387 382 342 Sep 2012 Oct 2012 Nov 2012 Dec 2012 Jan 2013 Feb 2013 Mar 2013 Apr 2013 May 2013 Jun 2013 Jul 2013 Aug 2013 Absolute Radio Worldwide Unique Site Visitors (000s) Source: Google
  • 8. Absolute Radio Worldwide Site Traffic 766 821 784 748 896 791 820 831 794 812 818 724 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Jul13 Aug13 Visits (000s) Source: Google 3.6 4.0 4.0 4.4 4.5 3.9 4.1 3.9 4.0 3.9 3.9 3.5 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Jul13 Aug13 Page Views (millions)
  • 9. Absolute Radio RadioPlayer 248 262 261 228 247 239 261 244 259 254 252 241 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Unique Visitors (000s) Source: Google 765 866 852 689 838 781 825 807 861 834 840 796 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13 May 13 Jun 13 Jul 13 Aug 13 Visits (000s)
  • 10. Absolute Radio Social Media 100 103 105 106 108 110 111 111 113 114 115 116 123 128 132 135 138 142 145 149 151 154 157 157 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Jul13 Aug13 Total Facebook Likes (000s) Absolute Radio Other Network Pages Source: Facebook and Twitter 46 57 71 80 95 106 116 128 139 146 150 157 16 17 18 19 21 23 24 25 27 29 30 31 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Jul13 Aug13 Total Twitter Follows (000s) Absolute Radio Other Network Profiles
  • 11. 40.5 49.1 58.2 0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 Oct08 Nov08 Dec08 Jan09 Feb09 Mar09 Apr09 May09 Jun09 Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10 Feb10 Mar10 Apr10 May10 Jun10 Jul10 Aug10 Sep10 Oct10 Nov10 Dec10 Jan11 Feb11 Mar11 Apr11 May11 Jun11 Jul11 Aug11 Sep11 Oct11 Nov11 Dec11 Jan12 Feb12 Mar12 Apr12 May12 Jun12 Jul12 Aug12 Sep12 Oct12 Nov12 Dec12 Jan13 Feb13 Mar13 Apr13 May13 Jun13 Jul13 Aug13 Absolute Radio Network Prompted Awareness 16+ 25-54 25-54 London Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  • 12. 77.7 73.8 72.3 64.8 54.1 46.1 45.6 40.5 32.2 25.5 25.2 22.0 20.8 16.7 0 10 20 30 40 50 60 70 80 90 National Prompted Awareness Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  • 13. 78.0 77.0 75.3 72.4 72.0 55.0 48.1 47.7 45.6 40.9 39.2 0 10 20 30 40 50 60 70 80 90 Capital Heart Kiss Magic Classic FM LBC Absolute Network Smooth Talk Sport Xfm Absolute Radio London Prompted Awareness Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
  • 14. 3.2 3.2 1.3 1.3 3.4 3.3 1.2 1.2 4.0 3.8 1.4 1.4 Total 10+ Total 15+ London 10+ London 15+ Absolute Radio Network Weekly Reach (millions) W2:12 W1:13 W2:13 Source: RAJAR
  • 15. 5.4 5.3 2.1 2.1 5.6 5.4 1.9 1.9 6.7 6.3 2.3 2.3 Total 10+ Total 15+ London 10+ London 15+ Absolute Radio Network Monthly Reach (millions) W2:12 W1:13 W2:13 Source: RAJAR
  • 16. 25.3 25.1 10.1 10.0 26.0 25.7 10.5 10.4 28.2 27.3 10.2 10.1 Total 10+ Total 15+ London 10+ London 15+ Absolute Radio Network Weekly Hours (millions) W2:12 W1:13 W2:13 Source: RAJAR

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