Absolute Radio Engagement Metrics April 2013

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Absolute Radio Engagement Metrics April 2013

Absolute Radio Engagement Metrics April 2013

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  • 1. 1063915134 142193 183 179139 154196 204158 14717815551091310 27605859454845 55698210114912159474138141212 913836121520242522 17181954292688118 8820101172009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q42012Q12012Q22012Q32012Q42013Q1Absolute Radio NetworkWorldwide Mobile App Installs (000s)iPhone Android Nokia BlackBerry WindowsSource: Respective app stores
  • 2. 300253246290 295276286 290298267292257May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Apr2013Active Users (000s)Absolute Radio NetworkWorldwide Mobile App UsageSources: Spodtronic and Flurry2.111.56 1.581.701.831.921.972.042.201.972.18 2.20May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Apr2013Sessions (millions)
  • 3. Absolute Radio NetworkWorldwide Mobile App Active Users (000s)222 211 207 221 219 206 211 209 2121942191947742 3868 7570 74 81 86737463May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Apr2013Station Players Other AppsSources: Spodtronic and Flurry
  • 4. 21.88.817.89.216.48.515.58.216.18.817.88.716.28.315.87.815.08.9Live Scores Station PlayersiPad App Visits %Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13Absolute Radio NetworkWorldwide Mobile App Visits from iPadsSource: Google
  • 5. Absolute Radio NetworkTotal Account Registrations (000s)02004006008001,0001,200May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Apr2013Legacy Desktop Mobile FacebookSource: Internal server logs
  • 6. 452537422398352453562501474 463445372May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Apr2013Absolute RadioWorldwide YouTube Video Views (000s)Source: YouTube
  • 7. 1,74271015105001,0001,5002,0002,5003,000May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Apr2013Absolute RadioWorldwide YouTube ActivityLikes Comments SharesSource: YouTube
  • 8. 550529507534515533 536508584523May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Apr2013Absolute Radio NetworkWorldwide Unique Site Visitors (000s)Source: PiwikUtility broken
  • 9. Absolute Radio NetworkWorldwide Site Traffic2.11.9 1.9 1.8 1.82.02.01.82.11.92.0 2.0May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Apr13Visits (millions)Source: Google6.55.64.95.4 5.35.8 5.86.06.35.65.95.7May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Apr13Page Views (millions)
  • 10. Absolute RadioRadioPlayer293278 278262248262 261228247239261244May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Apr13Unique Visitors (000s)Source: Google839761 780732765866 852689838781825 807May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Apr13Visits (000s)
  • 11. Absolute RadioSocial Media84 90 96 98 100 103 105 106 108 110 111 111107111114 119 123 128 132 135 138 142 145 149May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Apr13Total Facebook Likes (000s)Absolute Radio Other Network PagesSource: Facebook and Twitter33 34 36 39 465771809510611612813 13 14 151617181921232425May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Apr13Total Twitter Follows (000s)Absolute Radio Other Network Profiles
  • 12. 21.33.56.813.40.05.010.015.020.025.030.035.040.0Absolute Breakfast 80s OthersAbsolute Radio NetworkFacebook Talking About (000s)May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13 Apr 13Source: Facebook
  • 13. 39.245.752.20.010.020.030.040.050.060.070.080.0Oct08Nov08Dec08Jan09Feb09Mar09Apr09May09Jun09Jul09Aug09Sep09Oct09Nov09Dec09Jan10Feb10Mar10Apr10May10Jun10Jul10Aug10Sep10Oct10Nov10Dec10Jan11Feb11Mar11Apr11May11Jun11Jul11Aug11Sep11Oct11Nov11Dec11Jan12Feb12Mar12Apr12May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Apr13Absolute Radio NetworkPrompted Awareness16+ 25-54 25-54 LondonSource: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  • 14. 78.276.370.463.552.745.8 45.441.839.231.325.121.4 20.117.00102030405060708090National Prompted AwarenessMay-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  • 15. 77.674.7 74.470.0 69.651.346.9 46.5 46.439.0 38.90102030405060708090Capital Kiss Heart Magic Classic FM LBC AbsoluteNetworkTalk Sport Smooth AbsoluteRadioXfmLondon Prompted AwarenessMay-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
  • 16. 3.13.01.1 1.13.43.31.4 1.33.43.31.2 1.2Total 10+ Total 15+ London 10+ London 15+Absolute Radio NetworkWeekly Reach (millions)W1:12 W4:12 W1:13Source: RAJAR
  • 17. 5.85.62.2 2.1Total 10+ Total 15+ London 10+ London 15+Absolute Radio NetworkMonthly Reach (millions)W1:12 W4:12 W1:13Source: RAJAR
  • 18. 21.3 20.97.3 7.224.423.511.3 10.626.0 25.710.5 10.4Total 10+ Total 15+ London 10+ London 15+Absolute Radio NetworkWeekly Hours (millions)W1:12 W4:12 W1:13Source: RAJAR