2011 In Car DAB

October 2011
London listeners aged 25-44
60% Male
50% P1
In-Car DAB Questions

86% of our London target listeners say they have heard of DAB digital radio
100% in Aug 2008
Source: EMR Music Panel October 2011 N=195

Nearly 80% of our DAB-aware London listeners are car drivers
Source: EMR Music Panel October 2011 Base=aware of DAB digital radio

69% of our London listeners are interested in an in-car DAB radio, 45% are really interested
42% interested in Aug 2008, 28% really interested
Source: EMR Music Panel October 2011 Base=aware of DAB digital radio and a car driver

More station choice and improved sound quality are seen as the main benefits of DAB digital radio
Source: EMR Music Panel October 2011 Base=aware of DAB digital radio

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2011 In Car DAB

by Absolute Radio on Oct 18, 2011

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2011 In Car DAB — Presentation Transcript