One Change 2008 annual report - introducing One Change, simple actions matter

1. annual
Simple actions matter.™
08
08 board of directors
Introducing – One Change! President Ralph Rick
CEO, Must Source Inc.
One Change empowers people to believe that simple
actions matter and to make smart choices that protect Vice-President Christine Hogan
Vice President, Policy and Performance
the environment.
Canadian International Development Agency
The non-profit organization began in 2005 when a group of friends Past President: Elizabeth N. Harvey
decided to make it possible for everyone to take action on climate Government Relations,
change and rising energy costs. Since then, we’ve reached millions Canadian Marketing Association
of people. Our flagship campaign—Project Porchlight—introduced
Secretary/Treasurer Don Singer
North Americans to the cost and energy savings of switching to
Executive Director, Financial Management Institute
compact fluorescent light (CFL) bulbs. But the bulb was just the start.
Project Porchlight proved that people’s attitudes can shift when they Gabriel Miller, Member
believe they have the power to take action and make a difference. Senior Policy Analyst,
Federation of Canadian Municipalities
One Change has big plans for the future, all of them stemming from
making one small change. Simple actions matter.™ Christine Adam, Member
Assistant Dean of Arts, Carleton University
Kirstin Grant, Member
Mercer Human Resources, New York
Rob Beckers, Member/Scientific Advisor
Founder, Solacity Incorporated, Ottawa
Stuart Hickox Executive Director
One Change
2008 Project Porchlight New Jersey

2. Message froM the President
Since becoming a director of Project Porchlight several years ago, my ears are always tuned into environmental news.
Almost daily, we hear of new green initiatives and the need to conserve our resources and energy. Realizing we need
champions to solve these issues, I’m very pleased to serve as President of an organization with such great potential to
change the way people engage each other in positive actions that make a difference every day.
One Change has attracted a diverse and talented Board of Directors with a wide range of skills and expertise. All Directors
share a strong commitment to protecting the environment, and each member has a passion for direct community
engagement as the catalyst for broad public participation in energy conservation and environmental action.
The Board is also complemented by a growing team of informal advisors.
Bright lights from politics, business, science and NGOs who believe in what
we are doing and want to lend a hand.
I also want to acknowledge my predecessor, founding President Elizabeth
Harvey who delivered the first CFL bulb with Stuart Hickox back in 2004.
A sincere thank you is extended to Elizabeth who has been instrumental in
helping to build a firm foundation on which to grow.
I never thought I would be leading such a dynamic group of individuals
who are working hard to get people to change light bulbs. But that’s just
it—we’re not just changing bulbs! One Change has discovered the way to
use light bulbs and other simple actions to engage people and transform
behaviours. We use light bulbs to change people. People change the world
for the better every day.
It is truly a privilege to be involved with Project Porchlight and One Change.
Ralph Rick, President – One Change
headquarters staff
senior management full time staff Karen Powell
Payroll and Accounting
Stuart Hickox Manon Crôteau
Founder and Executive Director Manager of Communications Natalia Snajdr
and Outreach Campaigns Organizer
John C. Mulvihill
Associate Executive Director Lisa Hatina Josh Snider
Development and Evaluation Manager Communications Coordinator
Karin Bond
Director, Finance Christopher Kelly John Wade
Development Coordinator Database and Logistics Coordinator
Matt Carter *
Director, Business Development Andrea Thomas Carolyn Wright
Executive Assistant Finance Clerk
Patti Laurin *
Director, Human Resources Dan Walker contractors
Systems Administrator
Gail P. Logan *
Director, Communications Jason Bourdeau
Lee-Ann R. Hall
Graphic Designer
Database and Logistics Coordinator
consulting Neil McCallum
Peter Cleveland
Melanie Moore
Finance Clerk
* Communications Assistant
Cleveland Leadership Group
Jose Palacios * Joined One Change in 2009
Data Entry Clerk
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One Change: Simple actions matter.™

3. Message froM the
executive director
A few friends – some light bulbs – big changes!
Individual actions do
If someone had told me in 2005 that the little energy-saving light bulb
program my wife and I were running from our basement would soon employ
over 100 people across four provinces and three states, I would have laughed. make a difference,
We just wanted to help our neighbours save some money and soften our
impact on the planet. Four
years later, I truly believe
and we all have a role
I have the best job because I
have the privilege of working
with so many passionate and
in protecting
hard-working people from all
walks of life who understand the health of our
that a simple action like
changing one bulb can trigger
a major social movement for communities
positive change.
Together, we have and reducing
engaged and trained more
than 10,000 volunteers
from over 2,000 diverse
greenhouse gases.
community groups in over
500 communities across
North America. More than
Project Porchlight
2,300,000 energy-saving
ENERGY STAR® qualified is accomplishing
light bulbs have been
delivered and millions more
people have been reached. both goals—
Our unique approach to public engagement is also a perfect complement to the
movement toward a more sustainable economy. Project Porchlight is a green one light bulb
job engine with significant economic spin-off benefits in all the communities
we operate. This is particularly relevant to our new programs in the U.S., where
we are seen as the missing link between a disengaged public and a new and
at a time.
diverse green economy. One Change’s ability to make environmental action
accessible, relevant and personal is what distinguishes us.
We’re needed now more than ever, not just because we are helping people to
save money and soften their impact on our planet, but because by helping
people to believe that what they do matters, we’re laying the foundation for a
—David Suzuki
fully-engaged and sustainable society.
We’ve come a long way in a very short time. Please join us and help us
promote that simple actions matter!
Stuart Hickox, Executive Director – One Change
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annual08

4. Big Changes in 2008
One Change named United Nations
Environment Program (UNEP) partner
• UNEP’s first North
American not-for-profit
grassroots partner
In September 2008, UNEP—
the voice for the environment in the United
Nations system—announced that One Change
would become its first North American not-
for-profit grassroots partner. Being chosen
as a UNEP partner is not only a huge vote of
confidence for the One Change model, but it
makes it possible to speed up the process of
reaching millions of people with the ‘simple
actions matter’ message. As One Change
launches future campaigns, UNEP will be a
valuable partner in reaching international
audiences. By combining UNEP’s resources,
networks, and international credibility with
One Change’s proven approach to mobilizing
individual action, both initiatives will be
able to engage more people and inspire more Regional Director of United Nations Environment Programme Regional Office for
lasting change. North America, Amy Fraenkel
Project Porchlight expands to the United States
• 30,000+ free CFL bulbs delivered in Vermont
• 225,000 free CFL bulbs delivered in New Jersey
One Change’s reach into the United States began in 2007 when Stuart visited Washington, DC to give a talk on Project
Porchlight. One of the attendees was Vermont Energy Investment Corporation (VEIC) representative Chris Granda.
Impressed by One Change’s emphasis on empowering individuals to take action and make smart choices to protect the
environment, Chris approached Stuart and opened the door to a great partnership. VEIC, a leading international energy and
environmental consulting firm, has been instrumental in introducing One Change to Vermont and New Jersey residents.
Project Porchlight named “Top Non-Profit” by ENERGY STAR®
• Project Porchlight named fourth among top five nationally ranked
non-profit organizations
• 14,997,966 pounds of greenhouse gas emissions cut
• $1,000,000+ saved in energy costs for New Jersey
The United States Environmental Protection Agency’s (EPA) ENERGY STAR® program recently honored organizations
whose outstanding support helped drive citizens to sign pledges promising to help save energy and fight global warming.
Project Porchlight was honored in fourth place among the top five nationally ranked non-profit ENERGY STAR® pledge
drivers in 2008. According to the EPA, our cumulative savings so far for New Jersey include 14,997,966 pounds of
greenhouse gas emissions and a total of over $1,000,000.
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One Change: Simple actions matter.™

5. Project Porchlight Campaigns
Project Porchlight Alberta Phase 2 – Calgary/Edmonton
Coal Greenhouse Gas
(June–December 2008) Emissions
Campaign Sponsors:
Government of Alberta, EnCana Corporation, The City of Calgary, The City of Edmonton, The City of Medicine Hat
Project Porchlight Alberta Phase 2 111,671
Energy Coal Greenhouse Gas
141,000 MWh
Savings $14,875,226
Emissions
tonnes cut
Volunteers recruited Community events Bulbs distributed
1,400+ 146 300,000 Electricity
Saving
Energy Coal
Savings
Greenhouse Gas
Emissions
Electricity Energy
CO2 Saving Savings
Emissions
Alberta Environment is proud to work with Project Porchlight,
an award winning organization, to increase environmental
stewardship in our province. If all Albertans pledge to commit
to one simple act, such as changing just one incandescent light CO2
Electricity
Saving
Emissions
bulb to a compact fluorescent, it can have a huge impact on our
environment. Together, we can make a difference.
—The Hon. Rob Renner, Minister of Alberta Environment
CO2
Emissions
Project Porchlight Vermont (Greater Burlington Area)
(May–September 2008)
Campaign Sponsors:
Burlington Electric Department (BED), Vermont Energy Investment
Coal Greenhouse Gas
Emissions
Corporation (VEIC)
Project Porchlight Vermont, USA
Energy
Coal Greenhouse Gas Savings
Emissions
Volunteers recruited Target Communities Bulbs distributed
400+ 6 30,000
Electricity
Energy
14,103 MWh
Savings
Coal Greenhouse Gas
$240,056
Emissions 1,860 7,111
Saving
tonnes not burned less tonnes
Electricity Energy Coal Greenhouse Gas CO2
Saving Savings Emissions Emissions
Electricity Energy
CO2 Saving Savings
Emissions
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annual08

6. funding Project Porchlight British Columbia
Partners (August–October 2008)
Campaign Sponsors:
One Change gratefully
BC Hydro Power Smart, EnCana Corporation
acknowledges the generous
support of our 2008 sponsors:
Project Porchlight Alberta
Project Porchlight BC
and British Columbia
Volunteers recruited Target Communities
Coal 500+
Greenhouse Gas
Emissions
15+
Events Attended Bulbs Delivered
Project Porchlight Alberta
50+ 20,000
Energy
1,000,000 KWh
Savings
Coal Greenhouse Gas
$700,000
Emissions 500
tonnes cut
Electricity Energy Coal Greenhouse Gas
Saving Savings Emissions
Project Porchlight
British Columbia
Electricity Energy
CO2 Saving Savings
Emissions
Project Porchlight
Saskatchewan
Making the switch from the old bulbs to the new ones shouldn’t be
this much fun. But it Emissions
is. Neighbours get together, whole communities
CO 2
Electricity
Saving
get on board. Congratulations to the great people at One Change—
Project Porchlight really is a bright idea.
Project Porchlight
—The Hon. Dalton McGuinty, Premier of Ontario
Vermont USA
CO2
Emissions
funding reaches
record high
Funding for operating Project Porchlight
campaigns has increased steadily since
Project Porchlight 2005 from 50K to 3.5 million in 2007
New Jersey USA and 7 million heading into 2009.
7M
6M
5M
4M
3M
2M
1M
100K
50K
2005 2006 2007 2008 2009
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One Change: Simple actions matter.™

7. Project Porchlight Saskatchewan
(August–November 2008)
Campaign Sponsors:
Coal Greenhouse Gas
SaskPower Eneraction Emissions
Project Porchlight Saskatchewan
Volunteers recruited Communities Groups Engaged Energy
154,000,000 kWh
Savings
Coal Greenhouse Gas
$8,000,000
Emissions 9,300
tonnes cut
1,100+ 276
Events Attended Bulbs Delivered
100+ 200,000+
Electricity Energy Coal Greenhouse Gas
Saving Savings Emissions
Electricity Energy
CO2 Saving Savings
Emissions
Electricity
CO2 Saving
Emissions
CO2
Project Porchlight New Jersey, USA Emissions
(August–December 2008)
Campaign Sponsors:
New Jersey Board of Public Utilities, New Jersey Clean Energy Program
Project Porchlight New Jersey
Volunteers recruited Communities Groups Engaged
Coal 850+
Greenhouse Gas
Emissions
100+
Target Communities Bulbs Delivered
49 225,000
Energy
105,750 MWh
Savings
Coal Greenhouse Gas
$6,000,000
Emissions 73,575,000
tonnes cut
Project Porchlight brings it home to the individual and helps
a person understand climate change where you are and
Electricity Energy Coal Greenhouse Gas
Saving Savings Emissions how it affects you, your home, your family, your community.
The issues you care about. This energy injected into our
city, this great movement, so to speak, has helped to
raise the consciousness of the city and helped us gain the
momentum we need to meet our very ambitious goals.
CO2
Electricity
Saving
Energy
Savings
—Cory Booker, Mayor of Newark, NJ
Emissions
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8. Future Initiatives for One Change
Project Porchlight new Jersey Phase 2 (May–December 2009)
• Project Porchlight to deliver 1 million more CFL bulbs across New Jersey
catalyst awards (April 2009)
• One Change will host inaugural awards celebrating environmental action
Puget sound energy and Project Porchlight in Washington (Summer 2009)
• Project Porchlight to join “Rock the Bulb” campaign
• 275,000 free CFL bulbs to be delivered throughout Washington
one change: fueL Fuel Efficiency Pilot Campaign in Ottawa (Summer 2009)
• One Change will roll out pilot fuel efficiency campaign
• 13K free tire gauges to be delivered across Ottawa
one change foundation (Fall 2009)
• One Change aims to secure charitable status, in both Canada and the United States.
Project Porchlight sustains environmental consensus through face-to-face interaction, and stops the kind of
decline in positive attitudes toward environmental action that coincided with the economic downturns of the
early 1970s and late 1980s. This is a critical issue as the economy is once again in decline.
— Greg Lyle, Innovative Research Group Inc. (conducts all One Change campaign evaluations)
contact us
One Change
68 Chamberlain Avenue,Suite 200
Ottawa ON K1S 1V9
tel: (613) 232-5892
fax: (613) 232-9504
toll free: 866-585-6359
onechange.org
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One Change: Simple actions matter.™