About Strategy is what’s between the idea and work.
(It’s how to understand the vision in a manageable context.)
I believe that lack of orchestration, alignment and common understanding kills strategies at any stage.
The primary goal is to make all stakeholders believe your strategy is their strategy.
Let’s make it one strategy by aligning personal, organisational and customer’s perspectives.
People will work for your idea once they understand it and believe it. So it is a good idea to brand it. As with regular brands, the key is in inspiration and communication. And as it is in marketing, you need information - create it, gather it, share it, use it. Without appropriate information p...