A Barely Adequate Guide to Influencer Marketing
 

A Barely Adequate Guide to Influencer Marketing

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Do you want to start an influencer marketing strategy or improve your current efforts? Do you have very little time in which to figure out how to do so? Here are 5 quick steps which outline some of ...

Do you want to start an influencer marketing strategy or improve your current efforts? Do you have very little time in which to figure out how to do so? Here are 5 quick steps which outline some of the things to consider when setting up an influencer marketing program.

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    A Barely Adequate Guide to Influencer Marketing A Barely Adequate Guide to Influencer Marketing Presentation Transcript

    • onalytica A barely adequate guide to INFLUENCER MARKETING
    • (5 steps to setting up an influencer marketing strategy*) * just about
    • 1 SET CLEAR OBJECTIVES
    • Gen ad Le MORE BRAND AWARENESS ? $ales Map out what you want to achieve (and how to do it).
    • 2 IDENTIFY YOUR INFLUENCERS
    • WEIRD TWERKING INFLUENCER? CLOUD COMPUTING INFLUENCER? X Influence is contextual. Pick the right people for your goals.
    • 3 PLAN YOUR ENGAGEMENT
    • hip? y/n relations xisting e best engagement channel? te p hi nd w e s er? ap e do w hi aw have ?? per e pa t Work out best practice for dealing with engagement opportunities ahead of time.
    • 4 PREPARE YOUR RESOURCES
    • Quality content goes far, so plan targeted content to complement your engagement.
    • 5 MEASURE WHAT YOU DO
    • Use real metrics to prove what you're doing is working (and learn from what isn’t).
    • For a much better guide, you can should download our (free) white paper on the subject. I think so.
    • PS: Need help with any of these steps? We need to talk. onalytica