onalytica

A barely adequate guide to

INFLUENCER
MARKETING
(5 steps to setting up an
influencer marketing strategy*)
* just about
1

SET CLEAR
OBJECTIVES
Gen
ad
Le

MORE BRAND
AWARENESS

?

$ales

Map out what you want to
achieve (and how to do it).
2

IDENTIFY YOUR
INFLUENCERS
WEIRD TWERKING
INFLUENCER?

CLOUD COMPUTING
INFLUENCER?

X

Influence is contextual. Pick
the right people for your goals.
3

PLAN YOUR
ENGAGEMENT
hip? y/n
relations
xisting

e

best engagement channel?
te p
hi

nd w
e

s

er?
ap

e
do w

hi

aw
have

??

per
e pa
t

W...
4

PREPARE YOUR
RESOURCES
Quality content goes far, so
plan targeted content to
complement your engagement.
5

MEASURE WHAT
YOU DO
Use real metrics to prove what
you're doing is working (and
learn from what isn’t).
For a much better guide, you
can should download our (free)
white paper on the subject.

I think so.
PS: Need help with
any of these steps?

We need to talk.
onalytica
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A Barely Adequate Guide to Influencer Marketing

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Do you want to start an influencer marketing strategy or improve your current efforts? Do you have very little time in which to figure out how to do so? Here are 5 quick steps which outline some of the things to consider when setting up an influencer marketing program.

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  • Great piece of content, particularly for busy Marketing people - key steps to build your Influencer Marketing strategy in a nutshell.
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A Barely Adequate Guide to Influencer Marketing

  1. 1. onalytica A barely adequate guide to INFLUENCER MARKETING
  2. 2. (5 steps to setting up an influencer marketing strategy*) * just about
  3. 3. 1 SET CLEAR OBJECTIVES
  4. 4. Gen ad Le MORE BRAND AWARENESS ? $ales Map out what you want to achieve (and how to do it).
  5. 5. 2 IDENTIFY YOUR INFLUENCERS
  6. 6. WEIRD TWERKING INFLUENCER? CLOUD COMPUTING INFLUENCER? X Influence is contextual. Pick the right people for your goals.
  7. 7. 3 PLAN YOUR ENGAGEMENT
  8. 8. hip? y/n relations xisting e best engagement channel? te p hi nd w e s er? ap e do w hi aw have ?? per e pa t Work out best practice for dealing with engagement opportunities ahead of time.
  9. 9. 4 PREPARE YOUR RESOURCES
  10. 10. Quality content goes far, so plan targeted content to complement your engagement.
  11. 11. 5 MEASURE WHAT YOU DO
  12. 12. Use real metrics to prove what you're doing is working (and learn from what isn’t).
  13. 13. For a much better guide, you can should download our (free) white paper on the subject. I think so.
  14. 14. PS: Need help with any of these steps? We need to talk. onalytica
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