Set clear objectives for your
strategy, and align them with achievable metrics to help measure the success of your efforts. ROI? BRAND RECOGNITION? MARKET SHARE? objectives define clear 1 www.onalytica.com
Look at different ways of
engaging with an influencer. Think of: offline conversation content co-creation RTs and Mentions interviews quotes “ ” value Quality content is nice but it’s all about the way you digitally amplify it to maximise its reach. events hangouts podcasts engagement plan your 3 www.onalytica.com
listen up4 www.onalytica.com You need
to know what your influencers are talking about to identify influencing opportunities. Once you know what they talk about make sure you contact the right people, with the right engagement at the right time.
engage & scale5 You know
your brand best so get started. Technology delivers opportunities to scale, be sure to use it effectively.
engage & scale5 Here are
some final tips, before you know it you are an influencer marketing pro: Engage with influencers one at a time. Use the right tools for each job. Be sure to influence regularly. Measure your activity.