OnTrack Company Credentials.


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OnTrack Company Credentials.

  1. 1. Copyright ©OnTrack 2010 www.ontrack-egypt.com
  2. 2. Contents <ul><li>About OnTrack 3 </li></ul><ul><li>What we Do? 6 </li></ul><ul><li>How we do it? </li></ul><ul><ul><li>Qualitative Center 9 </li></ul></ul><ul><ul><li>Quantitative Center 10 </li></ul></ul><ul><li>Confidentiality Terms 37 </li></ul><ul><li>Why OnTrack? 39 </li></ul>
  3. 3. <ul><li>About OnTrack </li></ul><ul><li>What we Do? </li></ul><ul><li>How we do it? </li></ul><ul><ul><li>Qualitative Center </li></ul></ul><ul><ul><li>Quantitative Center </li></ul></ul><ul><li>Research Background </li></ul><ul><li>Research Proposal </li></ul><ul><li>Time Plan </li></ul><ul><li>Investment </li></ul><ul><li>Confidentiality Terms </li></ul><ul><li>Why OnTrack? </li></ul>About OnTrack Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  4. 4. About OnTrack Research <ul><li>We are real business partners…. </li></ul><ul><li>Thus we are not only delivering you market findings, we equally focus on research-based marketing recommendations and  marketing solutions for strategic implementations. </li></ul>
  5. 5. <ul><li>Multi-national research standards plus profound culture understanding. </li></ul><ul><li>Experienced Team of researchers. </li></ul><ul><li>Senior, post-graduate interviewers. </li></ul><ul><li>Professional highly experienced moderators with academic backgrounds in </li></ul><ul><li>psychology and marketing. </li></ul><ul><li>Nationwide coverage with an extensive force of field interviewers. </li></ul>About OnTrack Copyright ©OnTrack 2010
  6. 6. <ul><li>Germany: Leverkusen, Frankfurt, Leipzig, Munich </li></ul><ul><li>France: Paris </li></ul><ul><li>United kingdom: London </li></ul><ul><li>Spain: Malaga </li></ul><ul><li>Italy: Palermo, Milano </li></ul><ul><li>Africa: Tunisia, Algeria, South Africa </li></ul><ul><li>Asia: Hong Kong </li></ul><ul><li>South America: Brazil </li></ul><ul><li>Middle east: UAE, Egypt, Bahrain, Kuwait, Saudi Arabia, Lebanon, Syria, Oman, Qatar, Iran. </li></ul>Our Fieldwork Coverage Copyright ©OnTrack 2010
  7. 7. Research and Beyond… <ul><li>Research-based Promotional/educational/launch </li></ul><ul><li>Print/TV/Radio campaigns </li></ul><ul><li>Direct mailing campaigns </li></ul><ul><li>(extensive updated </li></ul><ul><li>databases lists) </li></ul><ul><li>SMS campaigns </li></ul>OnTrack specializes in Marketing Research, however trying to satisfy our clients diverse marketing needs beyond research; we can be gladly offering a hand in implementing a wide range of marketing activities through partnership agreements with specialized outsources:
  8. 8. <ul><li>About OnTrack </li></ul><ul><li>What we Do? </li></ul><ul><li>How we do it? </li></ul><ul><ul><li>Qualitative Center </li></ul></ul><ul><ul><li>Quantitative Center </li></ul></ul><ul><li>Confidentiality Terms </li></ul><ul><li>Why OnTrack? </li></ul>What we do? Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  9. 9. Directing Strategies through… <ul><li>Promotional effectiveness/tracking research </li></ul><ul><li>Sales performance/effectiveness/Message Recall research </li></ul><ul><li>Corporate/Brand identity research </li></ul><ul><li>Targeting and positioning research </li></ul><ul><li>Pricing/Price Sensitivity research </li></ul><ul><li>KOL research </li></ul><ul><li>Segmentation research </li></ul><ul><li>Pre-launch research </li></ul><ul><li>Concept Testing research </li></ul>Copyright ©OnTrack 2010
  10. 10. <ul><li>About OnTrack </li></ul><ul><li>What we Do? </li></ul><ul><li>How we do it? </li></ul><ul><ul><li>Qualitative Center </li></ul></ul><ul><ul><li>Quantitative Center </li></ul></ul><ul><li>Confidentiality Terms </li></ul><ul><li>Why OnTrack? </li></ul>How we do it? Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  11. 11. Qualitative Center <ul><li>In House Focus group moderation and viewership facility </li></ul><ul><li>Online, password-protected, live Webcasting </li></ul><ul><li>Team of expert moderators , with vast experience in the field </li></ul><ul><li>Latest projective questioning techniques </li></ul><ul><li>Audio and video recording </li></ul><ul><li>Simultaneous translation </li></ul><ul><li>Powerful software suite for Data </li></ul><ul><li>entry and analysis </li></ul>Copyright ©OnTrack 2010
  12. 12. Quantitative Center <ul><li>Face-to-face interviews/CATI/IVR (call center setting) </li></ul><ul><li>Extensive medical interviewers nationwide database </li></ul><ul><li>Wide reach : Clinics/hospitals/homes/pharmacists </li></ul><ul><li>Strict back-check and Quality Controls procedure : </li></ul><ul><li>Double back check (Project and Operations managers) with Random </li></ul><ul><li>questions verification. </li></ul><ul><li>Strict Interviewers appraisal and penalty systems. </li></ul><ul><li>Double Data Entry. </li></ul>Copyright ©OnTrack 2010
  13. 13. <ul><li>About OnTrack </li></ul><ul><li>What we Do? </li></ul><ul><li>How we do it? </li></ul><ul><ul><li>Qualitative Center </li></ul></ul><ul><ul><li>Quantitative Center </li></ul></ul><ul><li>Confidentiality Terms </li></ul><ul><li>Why OnTrack? </li></ul>Confidentiality Terms Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  14. 14. <ul><li>. Throughout the duration of the project and following its completion, OnTrack will maintain the strictest confidentiality vis-à-vis third parties in respect of all information gained in the assignment. </li></ul><ul><li>. Reports, shall become the property of the client, and shall only be reproduced or distributed by the client, or with the permission of him. </li></ul>Confidentiality Terms
  15. 15. <ul><li>About OnTrack </li></ul><ul><li>What we Do? </li></ul><ul><li>How we do it? </li></ul><ul><ul><li>Qualitative Center </li></ul></ul><ul><ul><li>Quantitative Center </li></ul></ul><ul><li>Research Background </li></ul><ul><li>Research Proposal </li></ul><ul><li>Time Plan </li></ul><ul><li>Investment </li></ul><ul><li>Confidentiality Terms </li></ul><ul><li>Why OnTrack? </li></ul>Why OnTrack? Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  16. 16. <ul><li>Credibility: Strictest Double back-check , and Double data entry procedures. </li></ul><ul><li>Specialization: Our profoundly experienced team ensures the highest professional standards throughout the project design, implementation, analysis and recommendations, appropriate to the unique characteristics of the industry. </li></ul><ul><li>Reliance: Your project is managed and supervised by OnTrack marketing professionals who have long succeeded in building vast expertise and rapport in the industry. </li></ul>Why OnTrack?
  17. 17. www.ontrack-egypt.com Thank You Directing Strategies