OnTrack Company Credentials.
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OnTrack Company Credentials. Presentation Transcript

  • 1. Copyright ©OnTrack 2010 www.ontrack-egypt.com
  • 2. Contents
    • About OnTrack 3
    • What we Do? 6
    • How we do it?
      • Qualitative Center 9
      • Quantitative Center 10
    • Confidentiality Terms 37
    • Why OnTrack? 39
  • 3.
    • About OnTrack
    • What we Do?
    • How we do it?
      • Qualitative Center
      • Quantitative Center
    • Research Background
    • Research Proposal
    • Time Plan
    • Investment
    • Confidentiality Terms
    • Why OnTrack?
    About OnTrack Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  • 4. About OnTrack Research
    • We are real business partners….
    • Thus we are not only delivering you market findings, we equally focus on research-based marketing recommendations and  marketing solutions for strategic implementations.
  • 5.
    • Multi-national research standards plus profound culture understanding.
    • Experienced Team of researchers.
    • Senior, post-graduate interviewers.
    • Professional highly experienced moderators with academic backgrounds in
    • psychology and marketing.
    • Nationwide coverage with an extensive force of field interviewers.
    About OnTrack Copyright ©OnTrack 2010
  • 6.
    • Germany: Leverkusen, Frankfurt, Leipzig, Munich
    • France: Paris
    • United kingdom: London
    • Spain: Malaga
    • Italy: Palermo, Milano
    • Africa: Tunisia, Algeria, South Africa
    • Asia: Hong Kong
    • South America: Brazil
    • Middle east: UAE, Egypt, Bahrain, Kuwait, Saudi Arabia, Lebanon, Syria, Oman, Qatar, Iran.
    Our Fieldwork Coverage Copyright ©OnTrack 2010
  • 7. Research and Beyond…
    • Research-based Promotional/educational/launch
    • Print/TV/Radio campaigns
    • Direct mailing campaigns
    • (extensive updated
    • databases lists)
    • SMS campaigns
    OnTrack specializes in Marketing Research, however trying to satisfy our clients diverse marketing needs beyond research; we can be gladly offering a hand in implementing a wide range of marketing activities through partnership agreements with specialized outsources:
  • 8.
    • About OnTrack
    • What we Do?
    • How we do it?
      • Qualitative Center
      • Quantitative Center
    • Confidentiality Terms
    • Why OnTrack?
    What we do? Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  • 9. Directing Strategies through…
    • Promotional effectiveness/tracking research
    • Sales performance/effectiveness/Message Recall research
    • Corporate/Brand identity research
    • Targeting and positioning research
    • Pricing/Price Sensitivity research
    • KOL research
    • Segmentation research
    • Pre-launch research
    • Concept Testing research
    Copyright ©OnTrack 2010
  • 10.
    • About OnTrack
    • What we Do?
    • How we do it?
      • Qualitative Center
      • Quantitative Center
    • Confidentiality Terms
    • Why OnTrack?
    How we do it? Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  • 11. Qualitative Center
    • In House Focus group moderation and viewership facility
    • Online, password-protected, live Webcasting
    • Team of expert moderators , with vast experience in the field
    • Latest projective questioning techniques
    • Audio and video recording
    • Simultaneous translation
    • Powerful software suite for Data
    • entry and analysis
    Copyright ©OnTrack 2010
  • 12. Quantitative Center
    • Face-to-face interviews/CATI/IVR (call center setting)
    • Extensive medical interviewers nationwide database
    • Wide reach : Clinics/hospitals/homes/pharmacists
    • Strict back-check and Quality Controls procedure :
    • Double back check (Project and Operations managers) with Random
    • questions verification.
    • Strict Interviewers appraisal and penalty systems.
    • Double Data Entry.
    Copyright ©OnTrack 2010
  • 13.
    • About OnTrack
    • What we Do?
    • How we do it?
      • Qualitative Center
      • Quantitative Center
    • Confidentiality Terms
    • Why OnTrack?
    Confidentiality Terms Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  • 14.
    • . Throughout the duration of the project and following its completion, OnTrack will maintain the strictest confidentiality vis-à-vis third parties in respect of all information gained in the assignment.
    • . Reports, shall become the property of the client, and shall only be reproduced or distributed by the client, or with the permission of him.
    Confidentiality Terms
  • 15.
    • About OnTrack
    • What we Do?
    • How we do it?
      • Qualitative Center
      • Quantitative Center
    • Research Background
    • Research Proposal
    • Time Plan
    • Investment
    • Confidentiality Terms
    • Why OnTrack?
    Why OnTrack? Copyright ©OnTrack 2008 Copyright ©OnTrack 2010
  • 16.
    • Credibility: Strictest Double back-check , and Double data entry procedures.
    • Specialization: Our profoundly experienced team ensures the highest professional standards throughout the project design, implementation, analysis and recommendations, appropriate to the unique characteristics of the industry.
    • Reliance: Your project is managed and supervised by OnTrack marketing professionals who have long succeeded in building vast expertise and rapport in the industry.
    Why OnTrack?
  • 17. www.ontrack-egypt.com Thank You Directing Strategies