Product Placement - A convenient revenue stream for games?

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Alexander Kornelsen's presentation on the chances and challenges of using "Product Placement" in games as an additional revenue stream, held at bgf2010 in Offenbach.

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Product Placement - A convenient revenue stream for games?

  1. 1. Product Placement A convenient revenue stream for games?
  2. 2. Alexander Kornelsen • currently graduating in economics • joined madmoo.com in 2008 • co-founded Jayanda in 2010 • Business Development Executive at Branded Entertainment • Business Development Executive at Jayanda • Director Europe & Russia at OnLegends
  3. 3. Agenda I. All about Product Placement II. Movie examples III. Gaming examples IV. Advantages online games V. Acquisition of products and brands
  4. 4. Product Placement  benefits for the media owners - additional revenue stream - higher perceived reality - cross promotion opportunity - recalling user's brand emotions „Placing a brand product as a requisite into the plot of a video game“
  5. 5. Product Placement • benefits for the brand owners - use user's emotions - image improvement opportunity - raise brand awareness est. $85 billion market in 2014 source: PQ Media Report
  6. 6. Online games  Advantages  Tracking  Easier implementation  Dynamic In-Game Advertising  Reach of F2P games  CPL campaigns  Additional content
  7. 7. Acquisition of brands  Cold-Contacting  Special agencies  Product Placement Platform
  8. 8. Payment  One-off payment  Per active player  Per registered player  CPC  CPM
  9. 9. Thank you for your attention! Want the extra scoop? Contact me: ak@jayanda.com

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