Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Would you give up your phone for a year?

1,760
views

Published on

37% would not give up their mobile phone for a year, whereas only 16% wouldn’t give up sex …

37% would not give up their mobile phone for a year, whereas only 16% wouldn’t give up sex

For a spot of summertime fun we carried out a cheeky little survey asking people if they would give up their phone for a year.

Over a third of the respondents we asked wouldn’t, instead opting to give up sex, TV, eating out and drinking! Females appear to be even more hooked on their devices, with nearly half saying they would rather forgo other pleasures than give up their mobile for a year.  

It just goes to show how important the role devices play in our daily lives has become. So much so in fact, that a staggering 93% of respondents feel their life is better because they own a mobile phone.

So why have we become so dependent? Devices have always been a great way for people to organise their social life and connect with friends, but it’s the growing need to be continuously connected to the Internet wherever we go that has seen the mobile device move from being a luxury to a necessity.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,760
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Would you give up your mobile phone for a year?July 2012
  • 2. Methodology• 168 UK mobile users completed a survey via the mobile internet• Not nationally representative, but representative of active mobile users• 69% Male, 31% Female• 71% 18-34, 29% 35+
  • 3. Would you give up your mobile phone for a year?37% would not give up their mobile phone for a year, whereas only16% wouldn’t give up sexFor a spot of summertime fun we carried out a cheeky little survey asking people if theywould give up their phone for a year.Over a third of the respondents we asked wouldn’t, instead opting to give up sex, TV,eating out and drinking! Females appear to be even more hooked on their devices, withnearly half saying they would rather forgo other pleasures than give up their mobile for ayear.It just goes to show how important the role devices play in our daily lives has become. Somuch so in fact, that a staggering 93% of respondents feel their life is better becausethey own a mobile phone.So why have we become so dependent? Devices have always been a great way forpeople to organise their social life and connect with friends, but it’s the growing need tobe continuously connected to the Internet wherever we go that has seen the mobiledevice move from being a luxury to a necessity.
  • 4. 37% would not give up their mobile phone for a year, where asonly 16% wouldn’t give up sex What is the one thing you wouldnt give up for a year? 40% 37% 35% 30% 26% 25% 20% 16% 15% 11% 10% 10% 5% 0% Your mobile phone TV Sex Drinking Eating OutSource: On Device Research – Country UKn = 168, 69% Male, 31% Female , 71% 18-34, 29% 35+July 2012
  • 5. Nearly half of females wouldn’t give up their mobile phone for ayear, men are less likely to want to give up TV for a year What is the one thing you wouldnt give up for a year? 50% 46% Male Female 45% 40% 35% 33% 30% 30% 25% 20% 17% 18% 15% 13% 12% 10% 12% 10% 9% 5% 0% Your mobile phone TV Sex Drinking Eating OutSource: On Device Research – Country UKn = 168, 69% Male, 31% Female , 71% 18-34, 29% 35+July 2012
  • 6. 93% feel their life is better because they own a mobile phone, withover half organising their social life through their phone 60% Do you think your life is better because you own a mobile phone? If so why? 50% 40% 30% 20% 10% 0% I organise my social I can talk/message I like to be It stops my family My life is not better I can always update life through my my friends continually worrying because I because I own a my status phone connected to the can always be mobile phone Internet contactedSource: On Device Research – Country UKn = 168, 69% Male, 31% Female , 71% 18-34, 29% 35+July 2012
  • 7. Females are more likely to talk/messages their friends. Both sexeslike to be continually connected to the Internet Do you think your life is better because you own a mobile phone? If so why? 60% Male Female 50% 40% 30% 20% 10% 0% I organise my social I can talk/message I like to be It stops my family My life is not better I can always update life through my my friends continually worrying because I because I own a my status phone connected to the can always be mobile phone Internet contactedSource: On Device Research – Country UKn = 168, 69% Male, 31% Female , 71% 18-34, 29% 35+July 2012
  • 8. On Device Research uses the mobile Internet to gain access to consumer opinions at any time, place or country www.ondeviceresearch.comSo far we’ve surveyed over 1.4 million consumers across 53 countries