Will Brits watch the Winter Olympics in Sochi?
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A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.
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Will Brits watch the Winter Olympics in Sochi?
- 1. Winter Olympics What will the Brits follow? And how? On Device Research surveyed over 1000 smartphone Users in the UK during the opening days of the Winter Olympic Games in Sochi. The results offer a glimpse into the popularity of the games, different events, and how people plan to keep up with the largest sports event of this winter.
- 2. Snowboarding the most popular Q: Which event are you looking forward to the most? 34% Snowboarding 38% Ski jumping Figure ska?ng Ice hockey Alpine skiing Speed ska?ng Curling Cross-‐country skiing Source: On Device Research, February 2014 N=1030 smartphone users in the UK Photo: Matt Biddulph 18% 21% 15% 18% 11% 13% 47% 56% 11% 11% 11% 50% 36% 27% f k
- 3. Which brands do you think are the official sponsors of the Sochi Winter Olympics? Adidas 46.70% Coca Cola 41.70% Visa 37% Nike 31.70% McDonalds 27.60% Barclay's 17.50% Pepsi British Airways DHL Source: On Device Research, February 2014 N=1030 smartphone users in the UK 13.30% 12% 7.20% Official sponsors Team GB sponsors Not sponsoring
- 4. Winter Olympics has a youth problem Almost half of the 18-24 year olds said they had no plans to follow the games 90% 80% I will try to follow = 65% average 70% 60% 50% 40% 30% 20% 10% No plans to follow the Olympics = 35% average 0% 18-‐24 Q: Do you intend to follow the Sochi Winter Olympics? Source: On Device Research, February 2014 N=1030 smartphone users in the UK 25-‐34 35-‐44 45-‐55 Over 55
- 5. TV still rules Dozens of Olympic mobile apps shunned by all… Q: How do you plan to follow the Sochi Winter Olympics? 92% 34% 27% : 5 7 TV Online via mobile/tablet Online via computer Source: On Device Research, February 2014 N=1030 smartphone users in the UK 22% t 20% K Social Media (i.e. Newspaper Facebook, TwiUer) 11% Radio 7% Olympics mobile app
- 6. For more info: ondeviceresearch.com Siim Teller siim@ondeviceresearch.com @teller Follow us:
Editor's Notes
- http://www.flickr.com/photos/mbiddulph/128475484/