Will Brits watch the Winter Olympics in Sochi?

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Will Brits watch the Winter Olympics in Sochi?

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A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.

A quick poll with over a 1000 smartphone owners in the UK revealed the most popular winter sports, plans to follow (or not) the games, and how will most be keeping track of the events.

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  • 1. Winter Olympics What will the Brits follow? And how? On Device Research surveyed over 1000 smartphone Users in the UK during the opening days of the Winter Olympic Games in Sochi. The results offer a glimpse into the popularity of the games, different events, and how people plan to keep up with the largest sports event of this winter.
  • 2. Snowboarding the most popular Q: Which event are you looking forward to the most? 34%   Snowboarding   38%   Ski  jumping   Figure  ska?ng   Ice  hockey   Alpine  skiing   Speed  ska?ng   Curling   Cross-­‐country  skiing   Source: On Device Research, February 2014 N=1030 smartphone users in the UK Photo: Matt Biddulph 18%   21%   15%   18%   11%   13%   47%   56%   11%   11%   11%   50%   36%   27%   f  k  
  • 3. Which brands do you think are the official sponsors of the Sochi Winter Olympics? Adidas 46.70%   Coca Cola 41.70%   Visa 37%   Nike 31.70%   McDonalds 27.60%   Barclay's 17.50%   Pepsi British Airways DHL Source: On Device Research, February 2014 N=1030 smartphone users in the UK 13.30%   12%   7.20%   Official sponsors Team GB sponsors Not sponsoring
  • 4. Winter Olympics has a youth problem Almost half of the 18-24 year olds said they had no plans to follow the games 90%   80%   I  will  try  to  follow  =  65%  average   70%   60%   50%   40%   30%   20%   10%   No  plans  to  follow     the  Olympics  =  35%  average   0%   18-­‐24   Q: Do you intend to follow the Sochi Winter Olympics? Source: On Device Research, February 2014 N=1030 smartphone users in the UK 25-­‐34   35-­‐44   45-­‐55   Over  55  
  • 5. TV still rules Dozens of Olympic mobile apps shunned by all… Q: How do you plan to follow the Sochi Winter Olympics? 92%   34%   27%   :   5   7   TV   Online  via   mobile/tablet   Online  via   computer   Source: On Device Research, February 2014 N=1030 smartphone users in the UK 22%   t   20%   K   Social  Media  (i.e.   Newspaper   Facebook,   TwiUer)   11%   Radio   7%   Olympics  mobile   app  
  • 6. For more info: ondeviceresearch.com Siim Teller siim@ondeviceresearch.com @teller Follow us: