SELFIES: HAVE THEY
REACHED THEIR PEAK?
Selfie
Pronunciation: /ˈselfē/

NOUN (plural selfies)

• informal
A photograph that one has taken of oneself,
typically one ...
A survey of 929 Android and iOS smartphone owners in
the UK, carried out by mobile sample and technology
company On Device...
R	
  
9 our of 10 in the UK know
what a “selfie” is
f	
  k	
   f	
  f	
  k	
  
Source: On Device Research, March 2014
N=929...
Yes
No
Not sure
A week after
the Oscars
gala 70% of
smartphone
owners in the
UK had seen
the famous
group selfie
Source: On...
RETWEETS	
  
3,387,039	
  
FAVORITES	
  
1,953,046	
  
It is now the world’s
most shared tweet
As of March 13, 2014
Nearly 1 in 5 knew that Samsung sponsored
the selfie at the Oscars
Q: Do you know which brand sponsored taking of that famo...
Young women snap the most self portraits
Q: Have you taken a selfie of yourself?
24%
22%
29%
25%
35%
20%
27%
18%
Yes, this ...
35%	
  
43%	
  
40%	
  
38%	
  
22%	
   22%	
  
11%	
  
13%	
  
0%	
  
10%	
  
20%	
  
30%	
  
40%	
  
50%	
  
18-24 25-34...
On Device Research uses the
mobile internet to gain access to
consumer opinions at any time,
place or country
15 million
mobile surveys in
62 countries
ondeviceresearch.com
Follow us:
For more info:
SiimTeller
siim@ondeviceresearch.com
@teller
Selfies: Have they reached their peak?
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Selfies: Have they reached their peak?

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78% of Brits have taken a selfie, 50% within the last month.

After only one week a whopping 70% had seen the now famous Oscars selfie.

It truly is Peak Selfie time.

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Selfies: Have they reached their peak?

  1. 1. SELFIES: HAVE THEY REACHED THEIR PEAK?
  2. 2. Selfie Pronunciation: /ˈselfē/ NOUN (plural selfies) • informal A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website: “occasional selfies are acceptable, but posting a new picture of yourself everyday isn’t necessary”
  3. 3. A survey of 929 Android and iOS smartphone owners in the UK, carried out by mobile sample and technology company On Device Research, reveals that 29% have taken a selfie within the last week. Fieldwork period: March 9-10, 2014 Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Rondungacaphotography
  4. 4. R   9 our of 10 in the UK know what a “selfie” is f  k   f  f  k   Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners f  k   f  f  k  
  5. 5. Yes No Not sure A week after the Oscars gala 70% of smartphone owners in the UK had seen the famous group selfie Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Twitter/TheEllenShow Have you seen the celebrity selfie from the Oscars gala?
  6. 6. RETWEETS   3,387,039   FAVORITES   1,953,046   It is now the world’s most shared tweet As of March 13, 2014
  7. 7. Nearly 1 in 5 knew that Samsung sponsored the selfie at the Oscars Q: Do you know which brand sponsored taking of that famous selfie? 58% 17% 13% Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners knew it was sponsored but not the brand didn’t know it was sponsored
  8. 8. Young women snap the most self portraits Q: Have you taken a selfie of yourself? 24% 22% 29% 25% 35% 20% 27% 18% Yes, this past week Yes, this past month Longer time ago Never Men   Women   Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
  9. 9. 35%   43%   40%   38%   22%   22%   11%   13%   0%   10%   20%   30%   40%   50%   18-24 25-34 35-44 45-55 Facebook   Snapchat   No,  I  didn't  share  it   Some  other  site  or  app   Instagram   Email   TwiMer   Google+   Facebook is most popular for sharing, Snapchat second overall Q: Have you shared your selfies in any way? Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
  10. 10. On Device Research uses the mobile internet to gain access to consumer opinions at any time, place or country
  11. 11. 15 million mobile surveys in 62 countries
  12. 12. ondeviceresearch.com Follow us: For more info: SiimTeller siim@ondeviceresearch.com @teller
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