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Selfies: Have they reached their peak?

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78% of Brits have taken a selfie, 50% within the last month. …

78% of Brits have taken a selfie, 50% within the last month.

After only one week a whopping 70% had seen the now famous Oscars selfie.

It truly is Peak Selfie time.

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  • 1. SELFIES: HAVE THEY REACHED THEIR PEAK?
  • 2. Selfie Pronunciation: /ˈselfē/ NOUN (plural selfies) • informal A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website: “occasional selfies are acceptable, but posting a new picture of yourself everyday isn’t necessary”
  • 3. A survey of 929 Android and iOS smartphone owners in the UK, carried out by mobile sample and technology company On Device Research, reveals that 29% have taken a selfie within the last week. Fieldwork period: March 9-10, 2014 Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Rondungacaphotography
  • 4. R   9 our of 10 in the UK know what a “selfie” is f  k   f  f  k   Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners f  k   f  f  k  
  • 5. Yes No Not sure A week after the Oscars gala 70% of smartphone owners in the UK had seen the famous group selfie Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners Photo: Twitter/TheEllenShow Have you seen the celebrity selfie from the Oscars gala?
  • 6. RETWEETS   3,387,039   FAVORITES   1,953,046   It is now the world’s most shared tweet As of March 13, 2014
  • 7. Nearly 1 in 5 knew that Samsung sponsored the selfie at the Oscars Q: Do you know which brand sponsored taking of that famous selfie? 58% 17% 13% Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners knew it was sponsored but not the brand didn’t know it was sponsored
  • 8. Young women snap the most self portraits Q: Have you taken a selfie of yourself? 24% 22% 29% 25% 35% 20% 27% 18% Yes, this past week Yes, this past month Longer time ago Never Men   Women   Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
  • 9. 35%   43%   40%   38%   22%   22%   11%   13%   0%   10%   20%   30%   40%   50%   18-24 25-34 35-44 45-55 Facebook   Snapchat   No,  I  didn't  share  it   Some  other  site  or  app   Instagram   Email   TwiMer   Google+   Facebook is most popular for sharing, Snapchat second overall Q: Have you shared your selfies in any way? Source: On Device Research, March 2014 N=929, UK Android and iOS smartphone owners
  • 10. On Device Research uses the mobile internet to gain access to consumer opinions at any time, place or country
  • 11. 15 million mobile surveys in 62 countries
  • 12. ondeviceresearch.com Follow us: For more info: SiimTeller siim@ondeviceresearch.com @teller