The battle of the Smartphones
 

The battle of the Smartphones

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As the world’s iphone users start to upgrade to the new iOS 6 we wanted to find out how satisfied people were with their device, once they’d downloaded the new operating system. ...

As the world’s iphone users start to upgrade to the new iOS 6 we wanted to find out how satisfied people were with their device, once they’d downloaded the new operating system.

Our latest data shows that the iOS 6 leads to a decrease in device satisfaction among iPhone users in the US. This suggests that as consumers upgrade their operating system or buy the new iPhone, their initial reaction is not as positive as it has been in the past.

Whilst the decrease is small, it does highlight that the new operating system is not an overwhelming success. It’s surprising, as the general trend is to see an increase in device satisfaction as consumers upgrade their mobile operating system from one version to another.

For a comparison we also looked at Android users in the US, who reported an increase in device satisfaction in the latest upgrade to their operating system.

In fact Android users are actually more satisfied with their device than iPhone users.

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    The battle of the Smartphones The battle of the Smartphones Presentation Transcript

    • The battle of the Smartphones - iOS vs AndroidSeptember 2012
    • Android users are more satisfied with their device than iOS usersOur latest data shows that as consumers upgrade their operating system or buy the newiPhone, their initial reaction shows a decrease in satisfaction with the device.Whilst the decrease is small, it does highlight that the new operating system is not anoverwhelming success.This is surprising, as the general trend is to see an increase in device satisfaction asconsumers upgrade their mobile operating system from one version to another.In another blow to Apple, Android users are reporting an increase in device satisfactionin the latest upgrade to their operating system.In fact Android users are actually more satisfied with their device than iPhone users.What to know why this is? Use our survey software to find out.Contact us at info@ondeviceresearch.com for more information.
    • iOS 6 leads to a decrease in device satisfaction among iPhone users in the US iOS 5 vs iOS 6 Device Satisfaction 7.75 7.70 7.65 7.50 7.30 7.10 6.93 6.90 6.70 6.50 iOS 4 iOS 5 iOS 6Source: 15,797 US iphone users, September 2012On a scale of 1 to 10, please rate your satisfaction with the device you are currently using?(1 very unsatisfied and 10 very satisfied)
    • Android’s new operating system leads to increases in device satisfaction Android 2 vs Android 4 Device Satisfaction 8.20 8.07 8.00 7.80 7.60 7.40 7.20 7.01 7.00 6.80 6.60 6.40 Android 2 Android 4Source: 6,102 US Android users, September 2012On a scale of 1 to 10, please rate your satisfaction with the device you are currently using?(1 very unsatisfied and 10 very satisfied)
    • info@ondeviceresearch.com+44 (0)207 278 6627www.ondeviceresearch.com @ondevice Follow us on Slideshare