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Mobile Internet in Russia
 

Mobile Internet in Russia

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On Device Research provides research services to the mobile and market research industries.

On Device Research provides research services to the mobile and market research industries.

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    Mobile Internet in Russia Mobile Internet in Russia Presentation Transcript

    • Mobile Internet in Russia
      Alistair Hill – Co-Founder
    • On Device Research Services
      On Device Answers
      On Device Effectiveness
      On Device
      Panels
      Global consumer research panels. Quick and affordable insight from any country.
      Device agnostic survey product. Works on mobile, PC, iPad.
      Advertising effectiveness for mobile and outdoor media.
    • Research Methodology
      Data analysed to retrieve insights
      Mobile Internet survey created through On Device Answers
      Respondents recruited through On Device Panels
      • Online interface allows clients to create and edit surveys.
      • 5 question types available.
      • Automatically identifies device, carrier and GPS location (where possible).
      • Consumers fulfil survey on the mobile internet.
      • The sample is representative of mobile internet browsers and weighted by OEM share and demographics.
      • Survey results are processed and analysed.
      • Analysts deliver insight into consumer behaviour and attitudes.
    • 27% of Russians Use The Mobile Internet
      Mobile internet penetration is almost level with the desktop internet in Russia.
      Of these mobile Internet users almost 20% either never, or infrequently use the desktop internet.
      Country: Russia
      Sources: Mobile Squared, comScore, BCG BRICI Report, On Device Research
      Date: 2009-September 2010
    • Mobile Internet Browsers Younger than Desktop
      Mobile Internet users aged 15-24 are 26% more likely NOT to use the desktop internet.
      Young Russians are embracing the mobile internet and it is the primary digital channel for many.
      Source: On Device Research + comScore
      Country: Russia
      Date: September + August 2010
    • 86% of Mobile Internet Users Access At Home
      The vast majority of mobile internet users are accessing at home.
      The mobile internet is not just used when away from the desktop but more convenient and often the primary access method.
      Country: Russia
      Date: September 2010
      N= 1009
    • Search the Entry Point to the Mobile Internet
      Communication services such as e-mail (68%) and social networking popular (59%) popular.
      Maps used by almost half of mobile internet users.
      Country: Russia
      Date: September 2010
      N= 1009
    • The top mobile sites in Russia mirror desktop internet, with the exception of 4pda.ru.
      Most sites Russia specific, e.g. lack of Facebook
      Country: Russia
      Date: September 2010
      N= 1009
    • Nokia Leading OEM Market for Mobile Internet Users
      Most popular mobile internet device – LG GT540.
      HTC doing extremely well, Apple shows very limited penetration.
      Opera Mini used by 19% of all mobile internet users.
      Country: Russia
      Date: September 2010
      N= 1009
    • Significant Opportunity for Mobile Commerce
      Over 40% of mobile internet users stated that they don’t have a bank account.
      81% of mobile internet users are willing purchase via mobile.
      Country: Russia
      Date: September 2010
      N= 1009
    • Alistair Hill
      On Device Research
      alistair@ondeviceresearch.com
      +44 (0) 7931 518 232
      Thank You