Mobile Internet in Russia Alistair Hill – Co-Founder
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27% of Russians Use The Mobile Internet Mobile internet penetration is almost level with the desktop internet in Russia. Of these mobile Internet users almost 20% either never, or infrequently use the desktop internet. Country: Russia Sources: Mobile Squared, comScore, BCG BRICI Report, On Device Research Date: 2009-September 2010
Mobile Internet Browsers Younger than Desktop Mobile Internet users aged 15-24 are 26% more likely NOT to use the desktop internet. Young Russians are embracing the mobile internet and it is the primary digital channel for many. Source: On Device Research + comScore Country: Russia Date: September + August 2010
86% of Mobile Internet Users Access At Home The vast majority of mobile internet users are accessing at home. The mobile internet is not just used when away from the desktop but more convenient and often the primary access method. Country: Russia Date: September 2010 N= 1009
Search the Entry Point to the Mobile Internet Communication services such as e-mail (68%) and social networking popular (59%) popular. Maps used by almost half of mobile internet users. Country: Russia Date: September 2010 N= 1009
The top mobile sites in Russia mirror desktop internet, with the exception of 4pda.ru. Most sites Russia specific, e.g. lack of Facebook Country: Russia Date: September 2010 N= 1009
Nokia Leading OEM Market for Mobile Internet Users Most popular mobile internet device – LG GT540. HTC doing extremely well, Apple shows very limited penetration. Opera Mini used by 19% of all mobile internet users. Country: Russia Date: September 2010 N= 1009
Significant Opportunity for Mobile Commerce Over 40% of mobile internet users stated that they don’t have a bank account. 81% of mobile internet users are willing purchase via mobile. Country: Russia Date: September 2010 N= 1009
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