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Mobile Internet in India

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The growth in the Indian mobile internet usage has outpaced other countries in the last few years. The presentation provides an overview of mobile internet usage in India. …

The growth in the Indian mobile internet usage has outpaced other countries in the last few years. The presentation provides an overview of mobile internet usage in India.

On Device Research provides research services to the mobile and market research industries.

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  • 1. Mobile Internet Usage in India
    Alistair Hill
    alistair@ondeviceresearch.com
  • 2. On Device Research Services
    On Device Answers
    On Device Effectiveness
    On Device
    Panels
    Global consumer research panels. Quick and affordable insight from any country.
    Device agnostic survey product. Works on mobile, PC, iPad.
    Advertising effectiveness for mobile and outdoor media.
  • 3. Research Methodology
    Data analysed to retrieve insights
    Mobile Internet survey created through On Device Answers
    Respondents recruited through On Device Panels
    • Online interface allows clients to create and edit surveys.
    • 4. 5 question types available.
    • 5. Automatically identifies device, carrier and GPS location (where possible).
    • 6. Consumers fulfil survey on the mobile internet.
    • 7. The sample is representative of mobile internet browsers and weighted by OEM share and demographics.
    • 8. Survey results are processed and analysed.
    • 9. Analysts deliver insight into consumer behaviour and attitudes.
  • Mobile Internet Overview
    Opera Mini
    Mobile Payments
    Agenda
  • 10. 46% of Mobile Internet Users Don’t Use the PC Internet
    • 90% of mobile internet users browse at home.
    • 11. These two facts combined show how the mobile internet will play a different role in Indian society. Instead of being an additional Internet access method, like it is in many developed markets, it is the primary method for most.
    Country: India
    Date: June 2010 - N = 1070
  • 12. 69% of Indian Mobile Internet Browsers Use Search
    • Communication services such as e-mail and social networking popular.
    • 13. Cricket news and scores the top information genre.
    Country: India
    Date: June 2010 - N = 1070
  • 14. Mobile Internet Users are Largely Young Males
    • Most mobile Internet users in India are males between 18 and 24, a typical early adopter profile.
    • 15. There are few females or over 35 year olds.
    Country: India
    Date: June 2010 - N = 1070
  • 16. 65% of Indian Mobile Internet User Have a Nokia
    • Nokia dominates the Indian mobile Internet market.
    • 17. Samsung and Sony Ericsson are the only other OEM’s with any meaningful share.
    Country: India
    Date: June 2010 - N = 1070
  • 18. Mobile Internet Overview
    Opera Mini
    Mobile Payments
    Agenda
  • 19. Opera Mini Browsers Use the Mobile Internet More Frequently
    • 25% of Opera Mini users browse the mobile Internet at least one hour per day, which is 50% more likely than those who don’t use Opera Mini.
    • 20. 78% of Opera Mini users browse the mobile Internet on a daily basis.
    Country: India
    Date: June 2010 - N = 1070
  • 21. 28% of Indian Mobile Browsers Use Opera Mini
    • A third of Nokia browsers use Opera Mini, a higher penetration compared to Sony Ericsson and Samsung.
    • 22. Many Nokia devices come pre-installed with Opera Mini.
    Country: India
    Date: June 2010 - N = 1070
  • 23. Mobile Internet Overview
    Opera Mini
    Mobile Payments
    Agenda
  • 24. Over Half of Mobile Browsers Don’t Have a Bank Account
    • Half of those who don’t have a bank account stated that they would purchase goods and services via their mobile phone, given the chance.
    Country: India
    Date: June 2010 - N = 1070
  • 25. Most Mobile Internet Users Willing to Use Mobile Payments
    • 55% of Indian mobile Internet users trust their mobile for purchasing goods and services.
    • 26. Most are willing to spend small amounts but 22% stated they would buy goods and services over 501 Rupees (£7.30). Existing payment methods (PSMS) will not be suitable for many transactions over this amount.
    Country: India
    Date: June 2010 - N = 1070
  • 27. Thank YouAlistair Hill
    alistair@ondeviceresearch.com+44 (0) 7931 518 232

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