Germany & France Mobile Device Satisfaction

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Germany & France Mobile Device Satisfaction

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In France the iPhone 4S has a higher device satisfaction than the iPhone 5 and in Germany, the iPhone 5 doesn’t even rank in the top 5 devices for user satisfaction. ...

In France the iPhone 4S has a higher device satisfaction than the iPhone 5 and in Germany, the iPhone 5 doesn’t even rank in the top 5 devices for user satisfaction.
These are the findings from our latest device satisfaction study, where we asked 320,000 mobile and tablet users in six countries, including the US, UK, France, Germany, Japan and Indonesia, about how satisfied they were with their device.
In France the iPhone 4S has a higher device satisfaction than the iPhone 5.
In Germany, Samsung dominates the list of top rank devices for satisfaction, with four devices in the top 5 - the Samsung Galaxy S 3 Mini taking the top spot for user satisfaction.
On an aggregated level Apple is the top manufacturer for device satisfaction in Germany, however the iPhone 5 doesn’t rank in the top 5 devices for user satisfaction.
Although Apple created one of the most revolutionary devices of the past decade, other manufactures have caught up, with some Android powered devices now commanding higher levels of user satisfaction.

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  • 1. Germany & France Mobile Device SatisfactionFebruary 2013
  • 2. Methodology This is one of the largest studies of device satisfaction, measuring 320,000 mobile and tablet users across the US, UK, France, Germany, Japan and Indonesia. The following slides contain data from 20,021 French and 9,116 German mobile users, who were asked how satisfied they are with their mobile on a 10 point scale. All questions were asked through a survey users had taken via the mobile Internet, where their mobile device is automatically identified. The question was sent to our panel of respondents and only results that are statistically significant, are included in the presentation.For more information and tablet data please contact Sarah Quinn: sarah@ondeviceresearch.com +44(0)207 278 6627
  • 3. SummaryFrance• In France the iPhone 4S has a higher device satisfaction than the iPhone 5.• On an aggregated level Apple is top for device satisfaction, followed by Samsung who have two devices ranked in the top 5 for user satisfaction.Germany• In Germany Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, and Samsung has four devices in the top 5.• No Apple devices rank in the top 5 devices for user satisfaction in Germany.
  • 4. France
  • 5. On an aggregated level, Apple comes out the highest for devicesatisfaction, followed by Samsung. Google comes further down the list. Top French Smartphone Manufacturer Satisfaction Manufacturer Satisfaction Apple 7.88 Samsung 7.18 Motorola 7.17 Sony Ericsson 7.14 Google 6.98 HTC 6.92 LG 6.80 Huawei 6.74 Alcatel 6.71 Acer 6.50Source: 20,021 French mobile users, July 2012 - January 2013On a scale of 1 to 10, please rate your satisfaction with the device you are currentlyusing (1 very unsatisfied and 10 very satisfied)
  • 6. In France Apple’s iPhone 4S scores a high satisfaction score, than Apple’s iPhone 5. French Smartphone Device Satisfaction Top 5 Devices 10 8.39 8.35 8.23 9 8.04 8.02 8Satisfaction Scale 7 6 5 4 3 2 1 0 Apple iPhone 4S Samsung Galaxy s 3 4G Apple iPhone 5 Samsung Galaxy Note Motorola RAZR i 2 Source: 20,021 French mobile users, July 2012 - January 2013 On a scale of 1 to 10, please rate your satisfaction with the device you are currently using (1 very unsatisfied and 10 very satisfied)
  • 7. Germany
  • 8. In Germany on an aggregated level, Apple comes out the highest fordevice satisfaction, followed by HTC. Top German Mobile Device Manufacturer Satisfaction Manufacturer Satisfaction Apple 7.04 HTC 6.97 Samsung 6.89 Sony Ericsson 6.76 LG 6.59 Motorola 6.35Source: 9,116 German mobile users, July 2012 - January 2013On a scale of 1 to 10, please rate your satisfaction with the device you are currentlyusing (1 very unsatisfied and 10 very satisfied)
  • 9. Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, with Samsung having four devices in the top five. No Apple devices rank in the top five devices for user satisfaction. German Smartphone Device Satisfaction Top 5 Devices 10 9 8.20 7.67 8 7.42 7.31 7.26 7Satisfaction Scale 6 5 4 3 2 1 0 Samsung Galaxy S 3 HTC One X Samsung Galaxy s 3 4G Samsung Galaxy S 3 Samsung Galaxy Note Mini 2 Source: 9,116 German mobile users, July 2012 - January 2013 On a scale of 1 to 10, please rate your satisfaction with the device you are currently using (1 very unsatisfied and 10 very satisfied)
  • 10. SummaryFrance• In France the iPhone 4S has a higher device satisfaction than the iPhone 5.• On an aggregated level Apple is top for device satisfaction, followed by Samsung who have two devices ranked in the top 5 for user satisfaction.Germany• In Germany Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, and Samsung has four devices in the top 5.• No Apple devices rank in the top 5 devices for user satisfaction in Germany.
  • 11. Sarah Quinn sarah@ondeviceresearch.com @ondevice Follow us on SlideShareSign up to our newsletter for more free reports ondeviceresearch.com
  • 12. On Device Research
  • 13. On Device Research usesthe mobile Internet to gain access to consumeropinions at any time, place or country
  • 14. Some of our clients
  • 15. On Device Research Provides