Oncontract.com on amul
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Oncontract.com on amul

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Oncontract.com is India's largest contract staffing marketplace. ...

Oncontract.com is India's largest contract staffing marketplace.


We are a team of senior industry professionals across segments like Technology, Business Development, Marketing, Gaming and Media.

We have run and managed large and small businesses around the world. While managing these businesses, majority of our time has been spent on planning, identifying, assessing and deploying right talent. So deployment of the 'right talent, at the right time and at the right cost' has always been the biggest critical success factor in our professional careers so far.

So whether you want to develop a cutting-edge technology application or build the most sensational gaming experience or develop a brand image that speaks for your work the biggest asset is the right talent!

However, we have learnt the hard way that having great Talent does not necessarily make business prosper! What we understood in all those years was that apart from high quality Talent; what is most important is whether the business has the flexibility to 'Pay-per-Productivity' and whether the business is getting absolutely 'Fat-Free-Performance' from its Talent.

When we looked at Indian staffing ecosystem, we observed that businesses are unable to achieve flexibility and variability of their staff due to traditional mind-set around permanency of employment. However, this is rapidly changing and many businesses are now adopting just-in-time, just-for-time staffing to ensure that either high quality and specialized Talent is used only for the time needed or non-core skills that can be outsourced on flexible staffing basis.

While Contract staffing has been in existence in India, there was a challenge in getting the required staff and services in a Quicker, Convenient and Credible way and in the shortest possible time. Thus the genesis of Oncontract.com.

Oncontract.com is an aggregation of companies and individuals in the Contractual staffing and Services domain.

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Oncontract.com on amul Oncontract.com on amul Presentation Transcript

  • THINGS
  • This presentation on AMUL is an effort byONCONTRACT.comIndia’s largest online contract staffing marketplace.
  • India’s largest food brand! Established in 1946 Amul means priceless It is the world’s largest pouched milk brand. View slide
  • Amul’s story started in Anand, Gujarat!17% From milk-deficient to being the largest milk producer (17%) in the world Founded by Dr. Verghese Kurian “The Milkman of India” Diversification & integration 200 Amul brands http://images.mid-day.com/2012/sep/Verghese-Kurien-1.jpg View slide
  • From 30 lakh members, Amul collects13.67mn litres/day = 7 crore cups of milk/day
  • All 30 lakh members are partners, entrepreneurs!Amul is aco-operative,Gujarat Co-op Milk Marketing Federation http://nimg.sulekha.com/others/original700/india-farmer-protest-2009-11-19-7-46-25.jpg
  • Farmers own thedairy, Professionals run it! Farmers own. Elected representatives manage village societies. Employees operate the dairy.
  • Quality isparamount!Every Friday, withoutfail, between10 am & 11 am,all employees meet atthe closest office todiscuss ways toimprove quality.
  • Show me the money! All this means BIG PROFITS* through 5,000 wholesale dealers & 5.5 lakh retailers
  • 15% 15% of India’s milk market 37% market share inRs. 900 cr ICE CREAM market 37% http://cafefernando.com/momofuku-milk-bars-cereal-milk-ice-cream/
  • A lot of this success is due to the Amul moppet!Sylvester Da Cunha, Creator of theUtterly, butterly.. Delicious Amulcampaign (1967) http://im.rediff.com/money/2012/jun/06amul1.jpg
  • Amul, the world’s longest running campaign ever!1967 - 2012 FACT: While competitors spend 7-8% of revenues on advertising, A mul spends less than 1%
  • Amul, India’s SocialObserverIndia’sbiggest brand Truly, theTaste ofIndia