Ten Tips for Fixing Your Terrible Website

793 views

Published on

Learn the 10 most common mistakes when creating a custom apartment website and how to fix them.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
793
On SlideShare
0
From Embeds
0
Number of Embeds
649
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ten Tips for Fixing Your Terrible Website

  1. 1. Ten Tips For Fixing Your Terrible Website With DR. IQ
  2. 2. 1. What does the acronym HTML stand for?
  3. 3. What does the acronym HTML stand for? • How To Make Laughs • High Temperature Metals Laboratory • HyperText Markup Language
  4. 4. What does the acronym HTML stand for? • How To Make Laughs • High Temperature Metals Laboratory • HyperText Markup Language
  5. 5. What does the acronym HTML stand for? • How To Make Laughs • High Temperature Metals Laboratory • HyperText Markup Language Tip #1: Broken code hurts usability and search results.
  6. 6. 2. What is a web server?
  7. 7. What is a web server? • The waiter in a bar that caters to spiders • Software that responds to a browser’s request for a page • A piece of computer hardware that holds websites in folders
  8. 8. What is a web server? • The waiter in a bar that caters to spiders • Software that responds to a browser’s request for a page • A piece of computer hardware that holds websites in folders
  9. 9. What is a web server? • The waiter in a bar that caters to spiders • Software that responds to a browser’s request for a page • A piece of computer hardware that holds websites in folders Tip #2: Better quality server, better performance, better user experience.
  10. 10. 3. What does a browser do?
  11. 11. What does a browser do? • Requests, interprets and displays web pages • Provides professional expertise regarding the shape and style of your eye brows
  12. 12. What does a browser do? • Requests, interprets and displays web pages • Provides professional expertise regarding the shape and style of your eye brows
  13. 13. What does a browser do? • Requests, interprets and displays web pages • Provides professional expertise regarding the shape and style of your eye brows Tip #3: Leave nothing to chance. Test your website on every browser.
  14. 14. 4. Which is an example of good web design?
  15. 15. Which is an example of good web design? • Including a famous logo, like Calvin Klein, on the home page • Having rock and roll music play as soon as the website opens • Using navigation that makes it intuitive and easy to use the site
  16. 16. Which is an example of good web design? • Including a famous logo, like Calvin Klein, on the home page • Having rock and roll music play as soon as the website opens • Using navigation that makes it intuitive and easy to use the site
  17. 17. Which is an example of good web design? • Including a famous logo, like Calvin Klein, on the home page • Having rock and roll music play as soon as the website opens • Using navigation that makes it intuitive and easy to use the site Tip #4: Use common sense, clearly labeled navigation.
  18. 18. Bonus round! SERP
  19. 19. Bonus round! SERP Search Engine Results Page
  20. 20. 5. Which carries the most weight for search engines?
  21. 21. Which carries the most weight for search engines? • The headers • Meta data • Content
  22. 22. Which carries the most weight for search engines? • The headers • Meta data • Content
  23. 23. Which carries the most weight for search engines? • The headers • Meta data • Content Tip #5: Create relevant content and renters will find you.
  24. 24. 6. In the SEO world, what is a keyword?
  25. 25. In the SEO world, what is a keyword? • A word that serves as a key to the meaning of another word • A word or phrase that describes the contents of a webpage • A word used to decipher a cryptogram
  26. 26. In the SEO world, what is a keyword? • A word that serves as a key to the meaning of another word • A word or phrase that describes the contents of a webpage • A word used to decipher a cryptogram
  27. 27. In the SEO world, what is a keyword? • A word that serves as a key to the meaning of another word • A word or phrase that describes the contents of a webpage • A word used to decipher a cryptogram Tip #6: Don’t stress about keywords.
  28. 28. Fill in the blank: are the new keywords. Bonus round!
  29. 29. Fill in the blank: Titles are the new keywords. Bonus round!
  30. 30. 7. How many factors are in Google’s search algorithm?
  31. 31. How many factors are in Google’s search algorithm? • 50 • 100 • 200 • Over 500
  32. 32. How many factors are in Google’s search algorithm? • 50 • 100 • 200 • Over 500
  33. 33. How many factors are in Google’s search algorithm? • 50 • 100 • 200 • Over 500 Tip #7: Learn the contributing factors to the relevance of your site.
  34. 34. Bonus Round! Pirate, Payday, Pigeon, Penguin, Panda and Hummingbird?
  35. 35. Bonus Round! Pirate, Payday, Pigeon, Penguin, Panda and Hummingbird? Google’s algorithms (changes 500-600 times a year)
  36. 36. True or false: An SEO strategist can guarantee your listing will show up on the 1st page. Bonus round!
  37. 37. False: An SEO strategist can guarantee your listing will show up on the 1st page. There are no guarantees when it comes to Google ranking. Bonus round!
  38. 38. True or false: Craigslist ads help boost your SEO. Bonus round!
  39. 39. False: Craigslist ads help boost your SEO. False. Craigslist links are “nofollow,” meaning they pass no SEO value to your site. Bonus round!
  40. 40. What is Google “My Business?” Bonus round!
  41. 41. What is Google “My Business?” Formerly known as Places, My Business is Google’s answer to Yelp. Bonus round!
  42. 42. 8. What % of renters surveyed rely on ratings & reviews?
  43. 43. What % of renters surveyed rely on ratings & reviews? • 10% • 26% • 88%
  44. 44. What % of renters surveyed rely on ratings & reviews? • 10% • 26% • 88%
  45. 45. What % of renters surveyed rely on ratings & reviews? • 10% • 26% • 88% Tip #8: Managing your online reputation can be difficult, but you can't afford not to.
  46. 46. Which site now has a local business page for every property in the US? Bonus round!
  47. 47. Which site now has a local business page for every property in the US? Facebook Bonus round!
  48. 48. Which review site now has the highest amount of reviews per month? Bonus round!
  49. 49. Which review site now has the highest amount of reviews per month? Facebook Bonus round!
  50. 50. Who said: “Your most unhappy customers are your greatest source of learning”? Bonus round!
  51. 51. Who said: “Your most unhappy customers are your greatest source of learning”? Bill Gates Bonus round!
  52. 52. 9. When responding to a negative review online, what should you include?
  53. 53. When responding to a negative review online, what should you include? • An apology • A phone # or email address • Private response offline simultaneously • Custom response addressing the reviewer’s issue • All of the above
  54. 54. When responding to a negative review online, what should you include? • An apology • A phone # or email address • Private response offline simultaneously • Custom response addressing the reviewer’s issue • All of the above
  55. 55. When responding to a negative review online, what should you include? • An apology • A phone # or email address • Private response offline simultaneously • Custom response addressing the reviewer’s issue • All of the above Tip #9: Respond to each review, negative or positive.
  56. 56. Responsive design is better than mobile- dedicated sites • True • False
  57. 57. Responsive design is better than mobile- dedicated sites • True
  58. 58. Responsive design is better than mobile- dedicated sites • True Tip #10: Responsive design is the way of the future.
  59. 59. True or false: 91% of renters will use mobile next time they are looking for an apartment. Bonus round!
  60. 60. True or false: 91% of renters will use mobile next time they are looking for an apartment. True Bonus round!
  61. 61. What % of users will abandon your website if it doesn’t load on a phone? Bonus round!
  62. 62. What % of users will abandon your website if it doesn’t load on a phone? 75% Bonus round!
  63. 63. 10. Smartphone shoppers use their phone for…
  64. 64. Smartphone shoppers use their phone for: • Finding directions • Looking for product reviews • Finding & comparing pricing • All of the above
  65. 65. Smartphone shoppers use their phone for: • Finding directions • Looking for product reviews • Finding & comparing pricing • All of the above
  66. 66. Smartphone shoppers use their phone for: • Finding directions • Looking for product reviews • Finding & comparing pricing • All of the above Tip #10 ½: Provide a self-service experience and focus on the site essentials.
  67. 67. Looking for more? Request a demo here!

×