Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruResults of the surveys for organizersand participants of bus...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruCONTENTS page1. INTRODUCTION 32. ENTRY 33. RESULTS OF THE SU...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruOmyconf! is the service for managing the whole life cycle of...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhy do professionals attend your events?The main goals of bu...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhat are the main difficulties you face when organizing even...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ru More and more event organizers (47%) start showing partici...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ru 43% of event organizers would sell it price of the access...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruAt the end we asked organizers to evaluate importance of the...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruDo you use conference mobile applications?47% of event organ...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhat service did you use at the event?Business networking – ...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhich factors influenced your decision to use Omyconf?All re...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhich Omyconf! features were the most useful?QUESTION:12III....
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruHow well do you feel each of the following attributes descri...
Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ru 14IV. ABOUT THE COMPANY OMYCONF!THANK YOU FOR YOUR ATTENTIO...
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Results of Omyconf! surveys 2012

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In 2012 Omyconf! conducted several surveys among organizers and participants of business events. Now we are glad to present you the results of these surveys.

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Results of Omyconf! surveys 2012

  1. 1. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruResults of the surveys for organizersand participants of business eventsMain aspects of organizing businessevents2012, Omyconf!
  2. 2. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruCONTENTS page1. INTRODUCTION 32. ENTRY 33. RESULTS OF THE SURVEY “MAIN ASPECTS OF ORGANIZINGBUSINESS EVENTS” 44. RESULTS OF THE SURVEY “EVALUATION OF OMYCONF! BY EVENT ORGANIZERS” 105. RESULTS OF THE SURVEY “EVALUATION OF OMYCONF! BY PARTICIPANTS” 126. CONTACTS 147. ABOUT THE COMPANY OMYCONF! 14Содержание
  3. 3. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruOmyconf! is the service for managing the whole life cycle of business events,from event planning to its realization and communication with participants.INTRODUCTIONIn 2012 Omyconf! interrogated organizers and participants of business events in order tounderstand their main requirements at the stages of planning, executing, managing andattending events and in order to understand how we can meet these requirements with thehelp of our service.Observing development of the global event industry we are interested in evaluating thecurrent situation and trends of the event industry in Russia and the Commonwealth ofIndependent States (CIS), interested if Russian organizers and participants are ready to usehigh technologies and innovations to hold events on a whole new - digital and mobile – level,which is the standard of the nearest future.We hope this report will be useful and help you better understand your own processes, shownew ideas, inspire to changes in order to comply the market standards.ENTRYWe conducted several surveys in 2012:1) “Main aspects of organizing business events”, respondents are event organizers in Russia,CIS, and abroad;2) “Evaluation of Omyconf! by organizers”, respondents are Omyconf! clients3) “Evaluation of Omyconf! by participants”, respondents are participants who used theservice at the events where it was launchedResults of those surveys were gathered into the single report to get the full picture.Respondents of the surveys:Professional conference organizers (PCO) – 59%Internal organizers (non-professional organizers, who organize events for marketing,educational, other purpose), 2-4 events per year – 24%Internal organizers, 1-2 events per year– 18%3Organizers inRussia and CIS>5 events per year> 100 eventorganizers> 700 participantsEvent organizers
  4. 4. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhy do professionals attend your events?The main goals of business events are getting new knowledge, sharing experience, andsearch of new business opportunities.Lately it becomes more and more important for participants to build effective businesscommunication, find new contacts and business opportunities at events (business aspect) orpeople attend events for just meeting colleagues and sharing ones’ experience (socialaspect).Our respondents have confirmed importance of business and social aspects:It is quite difficult to build effective communication at the event.In the first place, there are multiple layers: audience (offline participants and onlineparticipants of hybrid events), speakers, exponents of exhibition, sponsors and partners,organizers. Building communication between all these groups is a complicated task.In the second place, infrastructure of the venue does not always allow using moderntechnologies.In the third place, organizers need to firstly solve the issues of event promotion and logisticsand only after that they think about satisfying participants’ requirements.That was why we wanted to understand the main difficulties of organizers.QUESTION:I. RESULTS OF THE SURVEY “MAIN ASPECTS OF ORGANIZINGBUSINESS EVENTS”4
  5. 5. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhat are the main difficulties you face when organizing events?We offered the following options: high competition high demands of participants for ROI (return of investments) participants’ engagement into event activities promotion working with the content53% of organizers mentioned engagement as the most difficult process.The main reason for it, as we see it, is the old-fashioned event format (speakers-listeners),absence or lack of interactivity and edutainment, distraction like mobile devices which nevergo dark, and sometimes just lack of knowledge of the audience.But what is even more difficult for event organizers is engagement before and after theevent, as the period of a business event is limited by couple of days (in average 1-2 days),though work with the audience starts long before the event and must continue after it ends.In average: 70% of event organizers use social networking 40% event organizers use their own social-professional networking (usually internal eventorganizers or PCOs which organize events in certain business domains like marketing, bio-medical events).QUESTIONS:5How do you engage participants before and after the event?QUESTIONS:0%10%20%30%40%50%60%Engagement participantsROIHighcompetitionLeadsgenerationAgenda Other
  6. 6. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ru More and more event organizers (47%) start showing participants list on the conferencewebsite, as they understand that it may influence still hesitating professionals to make adecision to buy the event ticket. Some organizers mentioned usage of special offers, invitation of famous guests,preliminary and post surveys.Unfortunately there is no much to do on the conference website after the event is over,except for downloading presentations (if organizers post presentations there).Communication is moving to social network and the event is left in the past, limited by justcouple of days.We offered event organizers to evaluate the idea of “event prolongation” after theevent is over and thus the idea of getting additional revenue.60%10%20%30%40%50%60%70%80%90%100%BeforeAfter
  7. 7. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ru 43% of event organizers would sell it price of the access would average 20-40% from the ticket price 53% of event organizers would provide it for freeIt is interesting that all foreign respondents would sell the access, while in Russia eventorganizers are not ready to use such channels for additional revenue yet. That might be dueto certain cultural and economical peculiarities of the Russian market.As to hybrid events (an event which combines a "live" in-person event with a "virtual"online component), notwithstanding the fact that they reveal new possibilities for everyparty involved into the event, they are still not so popular – just 30% of respondentsorganize hybrid events now.Besides engagement of remote participants is a greater challenge than engagement of “live”attendees.Usually organizers provide remote participants with possibilities to communicate in Twitterand access presentations:7Imagine you could give an access to the event content created during theevent (presentations, attendees list and network, polls results, companiesprofiles, etc) to those professionals who could not attend your conference.How would you provide this “delayed participation”?QUESTION:What opportunities do you offer to your remote participants?QUESTION:34%33%33%Engagement at hybrid eventsAccess topresentationsTwitterLive stream
  8. 8. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruAt the end we asked organizers to evaluate importance of the following processes of eventpreparation and execution (from 1 to 5 where 5 is very important).8Evaluate importance of the below components of event organization processQUESTION:Evidently the most important issue is event promotion, logistics (registration,ticketing) and content management - 70-75% respondents mentioned it as veryimportant.We were surprised to see that event activity statistics (before, during, after the event)has been marked 4.With that organizers pay extra attention to (though not always use it): networking for participants - 61% mobile access – 48% social media – 41%These figures correspond to participants requirements :0%20%40%60%80%100%120%12345
  9. 9. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruDo you use conference mobile applications?47% of event organizers has already used some mobile apps for conferences.• high price – 53%• “non-savvy” audience – 23%• poor infrastructure – 17%• non-usability/ complexity of the service - 7% Number of participants Budget performance Profitability Awareness, media coverage Participants feedback Participants satisfaction (their success stories) Number of partners Trend analysis in comparison to previous years Number of returned and new clients Quality of presentationsQUESTION:9What can stop you from using a mobile app?QUESTION:What KPIs define a successful event?QUESTION:
  10. 10. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhat service did you use at the event?Business networking – 100%System of registration and printing badges at the venue – 30%As it turned out not all event organizers are ready for automatization and optimization ofregistration and content management processes: only few uses professional registrationsystems, while the majority uses standard programs like excel and register attendeesmanually.Still interesting that content management and communication with participants (in the belowdiagram it is Mailing system) were marked as the most useful features.QUESTION:10Which Omyconf! features were the most useful?QUESTION:II. RESULTS OF THE SURVEY “EVALUATION OF OMYCONF! BYEVENT ORGANIZERS”0%10%20%30%40%50%60%70%80%90%100%ContentmanagementMailingsystem Statistics InteractivitytoolsFeedback All
  11. 11. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhich factors influenced your decision to use Omyconf?All respondents estimated the service as an innovative technology (business networkingsystem and engagement).Importance of having a full-featured platform was mentioned by 60% of our clients. Most oforganizers (70%) use disparate systems for every particular task at the stages of planning,execution and management of events. So it’s quite obvious that centralized management isimportant as opens new unique possibilities.QUESTION:11In general how are you satisfied with the service?QUESTION:60%40%Satisfactionby Omyconf!540%20%40%60%80%100%120%Innovative gimmick Full-featuredplatformNetworking&interactivityforparticipantsPrice
  12. 12. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruWhich Omyconf! features were the most useful?QUESTION:12III. RESULTS OF THE SURVEY “EVALUATION OF OMYCONF! BYPARTICIPANTS”Participants got the most from: business match-making and networking system – 62%, correspondence and sharing vCards - 44%; working with the agenda – 70% mobile access – 58%0% 10% 20% 30% 40% 50% 60% 70% 80%AgendaFilters of participants and their profilesMessages and vCard exchangeInteractivity:questions, pollsFeedbackMap of the eventMobile accessRemindersand notificationsMedia materials75% of participants start networkingBEFORE the event89,5% creates their own agenda BEFOREthe event
  13. 13. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ruHow well do you feel each of the following attributes describes the product?More than 50% of participants marked the service as accessible, easy to use, interestinggimmick.Full-featured and Essential were marked as neutral.QUESTION:13How easy is Omyconf! in usage?QUESTION:Friendliness of the service was marked as 4.Participants gave us great feedback, many interesting ideas, some of which have beenalready realized up till now and some are in plans.80% of respondents noticed that they would like to use a similar service at all events theyattend, as it helps them plan and manage their time, maximize their networking efforts andreach their business goals.0%10%20%30%40%50%60%70%AgreeNeutralDont agree
  14. 14. Moscow, 2013 omyconf.com +7 (495) 565-30-54 support@omyconf.ru 14IV. ABOUT THE COMPANY OMYCONF!THANK YOU FOR YOUR ATTENTION!We hope that this report was useful and interesting to you.Should you have questions or comments, we will be glad to hear them.CONTACTAnna BaryshevaPartnership manageroffice: +7 495 565 30 54 ext. 104abarysheva@omyconf.comOmyconf!Omyconf is the first Russian service for managing the whole life cycle of business events –from planning to execution and communication with participants. We use only the mostpopular event-technologies.We already helped more than 70 conferences in Russia, CIS and Europe, in differentbusiness domains: marketing, IT, finances, innovations, HR, transport & logistics,investment, others.Learn more about the service: http://omyconf.comThe highest index ААА in the rating ofRussian young innovative tech companies“Russian Startup Rating 2012”TOP 50 Russian startups* by RBTH , PWC and Digital October Moscow

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