Walmart mistakes any online retailer can avoid
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Walmart mistakes any online retailer can avoid

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In this quick presentation I spot some common mistakes and bring up some suggestions on how Walmart can increase its conversion rate by simply providing better user experience. These tips can be ...

In this quick presentation I spot some common mistakes and bring up some suggestions on how Walmart can increase its conversion rate by simply providing better user experience. These tips can be adopted by any online retailer.

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  • Ya I Agree With this slide Presentation about walmart's online sopping site has many mistakes for any online retailer. It should be very dangerous of online shopping. It is very important for all online buyers. Thank you for sharing.

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Walmart mistakes any online retailer can avoid Walmart mistakes any online retailer can avoid Presentation Transcript

  • By Omri YacubovichHead of Biz Dev & Marketing@Commerce Sciences10 Slides on:Walmarts mistakesany online retailer can avoidE-Commerce site overview
  • Hi,My name is Omri Yacubovich. Im an Israelientrepreneur, script writer and innovation leader.Im currently heading the Business Development andMarketing @ Commerce Sciences –the first to applybehavioral science into E-Commerce. We areventure backed by Googles Chairman, Eric Schmidt,delivering significant conversion uplift for 1000+online retailers including US Top 100 retailers.Keep in touch!About me
  • Remember:All suggestions and ideas should be A/B tested.E-Commerce site overview@Omri_Yacubovich@Omri_Yacubovich
  • @Omri_Yacubovich“mouse hover” mode for the main image – doesnt existAn image label for improved SEO is missingWalmarts HomepageMain Image issuesTake a look »Gradient overlayCall-to-actionCurrent siteSuggested change
  • Loading speed optimization@Omri_YacubovichWalmarts HomepageHomepage issuesHomepage - suggestionLoading speed optimization – use Chromes inspect elements tool, and followtheir suggestionsUse CDN (Content Delivery Network) for increased loading speed.Optimize your image sizes.Chromes performance alerts on Walmarts homepage
  • Red errors are displayed when a visitor doesnt choose an option beforeadding a product to his cart.@Omri_YacubovichWalmarts product pageInstead of displaying errors, positively guide your shopperSuggested changeCurrent site
  • No results were found – At that point a visitor that didnt find what he was looking for will probablybounce.Suggestion: First apologize, then show anything or try to mini-convert your visitor (get your visitorsemail address).Example 1 – show other products: Here is our most popular products.Example 2 – mini conversion: Drop us a line and we will find it for you.@Omri_YacubovichWalmarts SearchSearch results page
  • Minimize blank spots@Omri_YacubovichWalmarts SearchSearch results page
  • Dont educate your shoppers → convert themPlease type your first nameInline validation@Omri_YacubovichWalmarts checkout funnelCurrent siteSuggested changeResearches show that inline validation significantly decreases eyefixations, error mades and increases completion times and satisfaction
  • Reduce options@Omri_YacubovichWalmarts checkout funnelSuggested change: The main difference between creating an account and checking out as a guest isletting your customers to choose password.Instead of adding a complexity at the beginning of the checkout funnel add an optional field for choosing apassword / creating account as part of the guest checkout form.Current siteSuggested change
  • Make sure to take off any unnecessary widgets in the checkout funnelNo Top navigation BarNo footer / newsletter signup@Omri_YacubovichWalmarts checkout funnel
  • Want your site visitors to take an action? Emphasize your most importantmessage / assets. HOWEVER, do you really need your customer to tell youwhat they think of your new website design to know if its any good?Always test your sites changes, and see what it does to the your KPIs.The attention of your audience is limited, choose carefully what to emphasize.Walmarts always-on floating footer@Omri_YacubovichWalmarts floating footer
  • By Omri YacubovichHead of Biz Dev & Marketing@Commerce SciencesWant a FREE audit on your E-Commerce site?E-Commerce site overviewPsychological & UX mistakes anyOnline Retailer should avoidYour E-CommerceSiteDrop me a line