For the past two years Omobono has conducted WWW in the UK with input from our clients in Europe and the US.
But the world is changing and the requirements of many global corporates to spread their marketing efforts into BRIC countries means that we need to know whether the things we hold true as marketers in the West are held true elsewhere. Is there one universal way or not? If there are differences, what are they?
Omobono set out to find answers to these questions by extending its What Works Where study to India in 2012.