• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
WWW 2012 Key Themes
 

WWW 2012 Key Themes

on

  • 3,592 views

 

Statistics

Views

Total Views
3,592
Views on SlideShare
778
Embed Views
2,814

Actions

Likes
0
Downloads
23
Comments
0

8 Embeds 2,814

http://businessmediablog.com 2722
http://bewerbung.matterne.eu 38
http://abtasty.com 25
http://www.mainfrankenzweinull.de 13
http://mainfrankenzweinull.de 11
http://webcache.googleusercontent.com 2
http://www.linkedin.com 2
http://funpromo.ru 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    WWW 2012 Key Themes WWW 2012 Key Themes Presentation Transcript

    • What Works Wherein B2B? 2012How marketers are marketing.How buyers are buying.In association with The Marketing Society and Circle Research #wwwb2b
    • What Works Where in B2B Digital 2012 Background What Works Where in B2B digital marketing 2012 was conducted in Spring 2012. • 98 B2B marketers - collective budgets of £78m. • 224 B2B buyers – with £150m spending power. Four key sectors: financial services, professional services, manufacturing, IT/telecoms. Conducted in partnership with Circle Research and The Marketing Society in the UK.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 Four key themes Relationship Building • Deepening customer relationships remains the number one objective for B2B marketers. Are they doing it well? Thought leadership • Marketers recognize that the name of the game is thought leadership – ensuring that buyers come across your name and expertise when they are keeping up to date with issues in the marketplace. What impact are they having? Channels of influence • Digital remains a crucial part of the marketing mix. The challenge is to understand which channels work most effectively in each situation. Spend vs effectiveness • As in 2011, the research reveals exactly where marketers are spending their budgets, and what they perceive as being effective. What are the significant gaps between what they are doing and what buyers want?© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 Building relationships – an overview • Marketers’ top objectives 1. • Buyers – contact by existing vs prospective suppliers 2. • Buyers – open to contact via social media 3. • Marketers – low spend on extranets 4. • Buyers – high reliance on supplier information 5. • Buyers most likely to buy from personal /existing relationships 6. • Marketers – lack of focus on internal engagement 7. • Buyers – heavily influenced by influencers 8.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 Relationships matter© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 1. Marketers top 3 objectives % increase from 2011 % decrease from 2011 8% 1% 3% Deepen customer Raise brand Strengthen ‘thought Develop brand Better understand Launch Ensure organisation relationships awareness leadership’ position position target market product/service is living the brand 77% 56% 50% 44% 26% 24% 16% 3% 4% 3%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 2. Buyers are contacted more often by prospective than by existing suppliers. Prospective suppliers contacting buyers 36% 32% 27% 17% 15% 15% 13% Personalised Generic Direct mail LinkedIn Email sharing Telemarketing Personal visits email marketing useful content email Existing suppliers contacting buyers 19% 17% 18% 9% 8% 9% 12% Personalised Generic Direct mail LinkedIn Email sharing Telemarketing Personal visits email marketing useful content email % receiving contact at least once a week© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 3. B2B buyers are open to contact via social media % positive reactions % positive reactions to contact by to to contact by prospective suppliers existing suppliers Personal visits 79% 79% Trade events 70% 68% Bespoke events 69% 76% Email sharing content 63% 65% LinkedIn 56% 53% Webinars 53% 55% Personalised emails 52% 65% Industry sponsorship 51% 55% Twitter 47% 56% Mobile messaging 43% 37% Direct mail 36% 42% Facebook 35% 40% Generic email 16% 21% Telemarketing 13% 16%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 4. Marketers – low spend on extranets 65% positive 79% positive 67% positive 76% positive 66% positive 92% 90% 86% 85% 84% Personalised Personal visits Trade events Bespoke Email sharing email events content 41% positive 21% positive 56% positive 44% positive 57% positive 82% 79% 74% 67% 65% Direct mail Generic email Industry Webinars Extranet sponsorship 53% positive 16% positive 37% positive 56% positive 40% positive % of buyers reacting positively to these channels 61% 59% 84% 25% 25% % of buyers contacted by suppliers LinkedIn Telemarketing Mobile Twitter Facebook through this channel messaging© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 5. Buyers – high reliance on supplier information How frequently do you use each of the following in order to keep yourself informed on developments in your profession or industry? Twitter Facebook Podcasts YouTube, online video Trade blogs Webinars LinkedIn the only ‘B2B’ Advertising campaigns social network? 65% of LinkedIn B2B buyers use it regularly Print trade press for business Online trade communities Online mainstream press Print mainstream press Print business press Online trade pressWhite papers, similar content Seminars Online business press Trade events Email newsletter Supplier websites 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Offline Channel Online Channel© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 6. Buyers most likely to buy from personal relationships and existing contacts Personal relationship - honest and open 22% Good, compelling pitch 17% Competitive price 16% Understood my needs, tailored offer 12% Good timing 11% Quality of product/service 10% Offer was relevant 9% Made a personal visit 9% Not too pushy 5% Previous relationship 5% Known brand 3% Other 5% Dont know % making a purchase after being contacted 10%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 7. Marketers –lack of focus on internal • If marketers think that developing customer relationships is the most important objective. Why isn’t making sure the entire organisation is living the brand the second most important objective? • Only 3% of marketers believe that it’s of primary importance. % increase from 2011 • 16% (1 in 6) think its in the top 3 things in terms of importance. % decrease from 2011 8% 2% 3% Deepen customer Raise brand Strengthen ‘thought Develop brand Better understand Launch Ensure organisation relationships awareness leadership’ position position target market product/service is living the brand 33% 17% 15% 11% 9% 9% 3% 3% 9% 1%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 8. Buyers – heavily influenced by influencers • When identifying potential suppliers, 42% of Large Corporates use word of mouth as primary source of information (ask peer, work colleague, finance department or consultant), compared to 18% of SMEs • Similar patterns are seen when evaluating potential suppliers and defining specific need • The relationship may not be direct. 51 % of buyers say Professional advisors and consultants are the most useful source for identifying and evaluating a supplier, making it the most influential source in the research.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 Thought leadership – an overview • Marketers being known for something 1. • Buyers – visit wide range of places to keep up to date 2. • SM may not be as effective as marketers think 3. • Marketers – SM trajectory continues 4. • Marketers – challenges of delivering Thought Leadership 5. • Marketers – internal co-ordination not happening 6. • Buyers – importance of search 7.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 Thought leadership is the name of the game© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 1. Marketers want to be known for something What are your organisation’s top 3 B2B marketing priorities? 8% 1% Deepen customer Strengthen ‘thought relationships Raise brand awareness leadership’ position 77% 56% 50% What is your organisation’s highest B2B marketing priority? 8% Deepen customer Strengthen ‘thought relationships Raise brand awareness leadership’ position % increase from 2011 33% 17% 15% % decrease from 2011 3% 9%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 2. Buyers – wide range of places to keep up to date How frequently do you use each of the following in order to keep yourself informed on developments in your profession or industry? Twitter Facebook Podcasts YouTube, online video Trade blogs 29% of B2B buyers don’t Webinars use any social networks Advertising campaigns regularly for business LinkedIn Print trade press Industry focused events Online trade communities and the press still have a Online mainstream press role to play. Print mainstream press Print business press Online trade pressWhite papers, similar content Seminars Online business press Trade events Email newsletter Supplier websites 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Offline Channel Online Channel© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 3. Are marketers using social media for the wrong thing? Social media effectiveness 54% 88% 91% 75% Deepen customer Raise brand Strengthen thought Develop brand relationships awareness leadership positioning Website effectiveness 69% 80% 79% 85% Deepen customer Raise brand Strengthen thought Develop brand relationships awareness leadership positioning© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 4. Marketers – SM trajectory continues 10% Social media Fall in budget despite rise in perceived effectiveness Mobile optimisation Website development Change in perceived effectiveness Online video PPC Mobile apps Affiliate marketing SMS/MMS -10% SEO Display advertising 10% Microsites Email marketing Increase in budget allocation despite Extranets slight fall in perceived effectiveness -10% Change in budget allocation© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 5. Marketers – challenges of delivering TL© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 6. Marketers – internal co-ordination not happening • But thought leadership puts additional pressure on an already pressurise marketing department. • Creating cut through, staying innovative and creating quality content are all significant issues for marketers. • But with only 1 in 6 putting it as a priority there is evidence that marketers either don’t feel that this is central to their roles, or it slips off the long list of things they need to achieve.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 7. Buyers – importance of search • One element of thought leadership that shouldn’t be overlooked is the importance of search, right through the buying process. • 58% of buyers use Search to define their specific need – second only to using the suppliers’ websites themselves. • 54% of buyers use it to identify potential suppliers. • At 98% it’s the most useful tool for evaluating suppliers. • SEO, which the majority of clients outsource, only takes 6% of the total budget, less than what was spent in 2011, suggesting that marketers are, perhaps wrongly, de-emphasising search as a valuable activity. • 21% of clients don’t do any search engine marketing at all.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 Digital channel usage – an overview • Digital very firmly part of the marketing mix. 1. • But digital is not the only thing that marketers are doing 2. • Buyers’ connectivity with digital 3. • Best practice is personal 4. • Marketers don’t really vary channel by objective 5. • What channels work where for looking, choosing and buying. 6. • Some channels are more effective than others. 7.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 The role of digital in communications© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 1. Digital very firmly part of the marketing mix • 94% of marketers view it as critical or important. • There is a slight rise in those who think it’s less relevant or important vs last year. 2012 6% 3% Critical 2011 Important 43% 44% Less important Not relevant 51% 51%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 2. But digital is not the only thing that marketers are doing Almost two-fifths of B2B budgets are invested in digital customer loyalty remains the primary focus <20% 2011 = 27% 20-70% 2011 = 60% >70% 2011 = 14% 2012 = 22% 2012 = 68% 2012 = 10% Mean* 2011 = 37% 22% 2012 = 38% 19% 2011 18% 17% 17% 2012 15% 11% 11% 11% 10% 8% 8% 8% 6% 5% 5% 4% 3% 2% 2% <10% 10-19% 20-29% 30-39% 40-49% 50-59% 60-69% 70-79% 80-89% 90-100%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 3. Buyers connectivity with digital Personal visits 45% Personalised email 28% Trade events 25% Bespoke events 20% Email sharing content 16% Direct mail 16% LinkedIn 13% Industry sponsorship 11% Webinars 10% Generic email 8% Telemarketing 5% Twitter 4% Don’t provoke particularly Facebook 4% negative reactions, but don’t lead buyers to act, either SMS/MMS 2% None - no need for any goods/services 8% None - no-one made a compelling case 11% Offline channel Online channel© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 4. Best practice is personal • Buyers use a range of on and offline ways to keep up to date, clarify needs, identify and evaluate suppliers. • 41% of buyers say personal visits are the best way to get in contact with them. • And they are the best way to get people to act. • Of top 4 methods, 3 rely on face to face contact. • Buyers are slightly more likely however to get a personal visit from prospective suppliers than from their existing suppliers! Personal visits Personalised email Trade events Bespoke events LinkedIn 45% 31% 25% 22% 17%Average % of channels which lead to sales© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 5. Marketers don’t really vary channel by objective 75% Website development Not enough Social media budget allocated? Online video Email marketing How effective are digital Perceived effectiveness of channel marketing activities? 50% Microsites And what proportion of SEO your organisation’s B2B digital marketing spend Mobile have you allocated to optimisation/ Too much budget each of them over the apps PPC 25% Display advertising allocated? next 12 months? Affiliate marketing Extranets SMS/MMS 0% 0% 15% 30% Budget allocation© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 6. For buyers, some channels work better than others Passive - Buyer keeping Active - Buyer searching Passive - Buyer contacted by informed about industry identifying and selecting suppliers developments suppliers Online • Content on websites and • Email (personalised, sharing • Website and microsites microsites content) • SEO • Email newsletters • LinkedIn • PPC CORE • Online display advertising • Webinars • Webinars • Extranets/ Twitter (for CHANNELS existing suppliers) Off line • Print display advertising • Personal visits • Word of mouth • Seminars, trade events • Bespoke/trade events Online • Online communities • Twitter (prospective • LinkedIn suppliers) SUPPORT • Mobile? • Mobile messaging CHANNELS Offline • Ad campaigns • Industry sponsorship© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 7. And some are more effective than others % reacting very or quite positively to contact % reacting very or quite positively to contact Engineering/ Financial services Business/ prof. services Technology/ telecoms manufacturing 1 Personal visits (83%) Personal visits (87%) Bespoke event (75%) Bespoke event (78%*) 2 Trade events (73%*) Trade events (69%*) Personal visits (74%) Personal visits (69%) 3 LinkedIn (71%) Industry sponsors (65%*) Trade events (69%*) Trade events (69%*) 4 Email sharing content (67%) Bespoke events (62%*) Email sharing content (66%) Email sharing content (64%) 5 Webinars (67%) Personalised email (56%) Personalised email (60%) Twitter (54%*)% who had actually purchased something as a result of contact through this channel Engineering/ Financial services Business/ prof. services Technology/ telecoms manufacturing 1 Personal visits (36%) Personal visits (58%) Personal visits (53%) Personal visits (33%) 2 Personalised email (20%) Personalised email (27%) Trade events (45%) Personalised email (31%) 3 LinkedIn (19%) Trade events (25%) Personalised email (33%) Bespoke events (24%) 4 Bespoke events (17%) Direct mail (22%) Bespoke events (29%) Email sharing content (20%) 5 Trade events (17%) Bespoke events (10%) Industry sponsors (24%) LinkedIn (16%)© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 Spend vs effectiveness – an overview • Top 3 spend 1. • What Works Where 2. • ROI issues 3. • SM – marketers vs buyers pov 4. • Spend on mobile vs use of mobile 5. • Video expenditure and usage 6. • Variations by sector 7.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 What works where in 2012© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 1. Top 3 spend • As in 2011, corporate websites, email marketing and social media take the lion’s share of the spend, with microsites and online video/podcasts and webinars following close behind. • Mobile’s share now up to 7%, comparable to display, SEO and PPC.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 2. What’s working where? 64% 51% 42% 5% 10% 3% Website Social Online Email Microsites SEO development media video marketing 4% 2% 1% 75% 74% 66% 28% 20% 20% 13% 1% 7% 1% Display Mobile Mobile SMS/ PPC Affiliate Extranets advertising apps optimisation MMS 1% 9% 29% 25% 24%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 3. ROI issues 2012 Yes, and confident in its accuracy 15% 17% Yes, but not with accuracy wed 7% 10% like 2011 No, but plan to start No, and no plans to start 34% 28% % measuring ROI: 49% Total (2012) = 57% 39% Financial services = 61% Engineering/manuf. = 67% Business/prof. services = 54% Technology/telecoms = 64%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 4. Social media – marketers vs buyers Channels’ effectiveness at keeping buyers informed increasing customer loyalty remains the primary focus Supplier websites 31% 51% 17% White papers, similar content 24% 55% 18% Email newsletters 15% 63% 16% 5% Online trade press 14% 63% 21% Print business press 16% 61% 18% 5% Seminars 23% 53% 22% Print trade press 22% 54% 20% Trade events 25% 48% 25% Webinars 23% 49% 25% Online business press 18% 53% 28% Online mainstream press 15% 54% 26% Print mainstream press 13% 52% 27% 7% Online trade communities 8% 53% 32% 5% LinkedIn 14% 45% 30% 10% Trade blogs 8% 49% 35% 8% Advertising campaigns 9% 46% 38% 6% Podcasts 11% 44% 30% 13% Twitter 11% 43% 33% 11% Facebook 19% 24% 34% 21% YouTube, other online video 9% 30% 49% 10% Very useful Quite useful Not very useful Not at all useful Dont know© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 5. Spend on mobile vs use of mobile Use of mobile device to visit website Twitter 15% 35% 28% 19% Facebook 9% 29% 33% 21% 9% YouTube, online video 24% 25% 37% 10% LinkedIn 6% 17% 24% 33% 20% Online trade communities 15% 22% 37% 25% Trade blogs 14% 27% 33% 23% Online business press 6% 8% 19% 39% 29% Online mainstream press 5% 9% 23% 35% 29% Online trade press 11% 21% 31% 33% Supplier websites 9% 17% 32% 40% Always Most of the time Half of the time Rarely Never© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 6. Video expenditure and usage • Users are the most vociferous - saying they find it more useful for defining specific needs than any other channel’s users do. • Marketers now pump 9% of their budget into online video, podcasts and webinars – up 2% on the previous year. • Marketers perceive it as more effective across a range of objectives, than email marketing, although they spend less money on it. • Despite pressure on resources and expertise, 27% of marketers do it in-house. • Sharing such content is part of best practice for contacting buyers - 63% find it useful, with 20% in the technology sector saying they had bought as a result. • YouTube is only used by used by 5% of respondents, although they are the most positive. • Focus should be on hosting such content on supplier websites or microsites, not on YouTube or other online video sites© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 7. Variations by sector % of B2B marketing spend allocated over the next 12 months according to sector Financial services Engineering/ manufacturing Professional services Technology/ telecoms Microsites 25% Website dev. 25% Website dev. 22% Website dev. 20% Microsites 18% Email marketing 19% Email marketing 17% Social media 16% Website dev. 16% Social media 15% Email marketing 14% Social media 13% Email marketing 12% Microsites 12% Microsites 12% Social media 9% PPC; online video 9% Display advertising 8% Display advertising 8% SEO; display advertising 7% SEO; online video 6% Online video 6% SEO; online video 6% PPC 5% PPC; display advertising 4% SEO; mobile apps 4% PPC 4% Mobile site; mobile apps 3% Mobile site; mobile apps; Mobile apps 3% Extranets; affiliate; Mobile site 2% affiliate 2% Mobile site extranets 2% SMS/MMS 1% SMS/MMS; extranets 1% Affiliate 0% SMS/MMS; extranets 0% SMS/MMS; affiliate 0% Other – 4% Other – 1% Other – 0% Other – 3%© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 In summary • Relationships matter – and needs consistent investment and planning • Thought leadership works – but throws up its own challenges which need to be tackled. • Digital is a major contributor – think not only about how it works but also how it could augment the personal. • Matching spend to objectives more closely creates value.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • What Works Where in B2B Digital 2012 About The Research Omobono’s What Works Where in B2B Digital Marketing research has been produced in partnership with The Marketing Society and Circle Research. The research was conducted in spring 2012 with 96 senior B2B marketers, responsible for budgets totalling over £78 million. Many of these are heavyweight marketers from big companies. In addition, 224 senior B2B buyers responded with their views, spread across business & professional services, financial services, engineering & manufacturing and technology & telecoms. Collectively they have a buying power of £150m. Omobono is an award-winning digital agency, specialising in brand engagement for large corporates and government. Omobono works with some of the world’s largest companies to drive their relationships – with customers, employees and stakeholders. Which leads to increased sales, loyalty and share of voice. Our combination of business expertise, creativity and technical delivery is unique. We offer a full service, from strategy and communications planning to creative delivery and implementation of complex, dynamic websites, through to mobile and social media marketing.© Omobono Limited 2012. We are happy for you to reproduce the information contained in this slide, but please acknowledge the source.
    • Thank you For further information on the research or on how Omobono can help you tackle the challenges outlined please contact Francesca Brosan fran@omobono.co.uk or call 01223 307000©2012 Omobono Ltd. All ideas, concepts, brand-related names, strap lines, phrases, copy/text andcreative concepts developed and contained in this document remain the intellectual property ofOmobono Ltd until such time as they are procured by a third party.Anyone viewing this document may not use, adapt or modify the contents without our prior consent.Omobono Ltd. T +44 (0)1223 307000St Giles Hall F +44 (0)1223 365167Pound HillCambridgeCB3 0AE, UK www.omobono.com