For the second year running, Omobono has partnered with The Marketing Society to produce an authoritative
report on what senior marketers view as effective when it comes to spending their budgets on B2B digital
marketing. And this year we’ve also looked at views of effectiveness from the buyer side – at whom all the
marketing activity is aimed.
So for the first time we can see not only what works where from the marketer’s perspective, but how B2B buyers want to be approached (not always the same things).
We’ve got excellent information on how buyers react to different channels when used by both potential and existing suppliers. We can quantify the importance of recommenders (peers within the organisation or externally).
It’s an Aladdin’s cave of data. Whilst overall there are many indications that marketers are getting it right – some surprising results have emerged in terms of what really makes the difference between success and failure.
Once you’ve enjoyed the highlights here, feel free to contact us for the detailed data that backs it up by emailing: firstname.lastname@example.org
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