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Social media has arrived, but how are B2B marketers responding to it?
Kayley Brooks, Marketing Manager at Omobono, reveals some of the best practice examples of business to business brands using social media, explore why it works and -- most importantly -- what can work for your business.
This video is part of the presentation made by Omobono at the Best Practice in B2B event hosted by The Financial Services Forum in November 2010. During the presentation, we explored the use of social media for B2B financial service marketers, sharing the results of the recent research we have done looking at the current state of social media marketing in the industry as well as exploring a few best practice examples across business to business and financial services.
For more on Omobono, please visit http://www.omobono.co.uk.
For more on The Financial Services Forum, please visit http://www.thefsforum.co.uk.