Financial Services Authority – Divorce & Separation WebsiteSensitive subject. Straightforward approach.The FSA (now the Money Advice Service) needed to people without giving finance advice (due to the regulatedexplain the financial implications of divorce & separation nature of the financial marketplace).to the public. It had to explain current UK law and guide Research concepts Shown left are six concepts put into research. Because of its clarity of message and visual simplicity, number four resonated best with the target audience.1 Testimonials showcasing people who have already been through the process. 2 Using fresh, natural imagery to emphasise the potentially positive side of the situation. 3 Emphasising the usability and clarity of the content on the site. Wireframes The site was fully wireframed with decisions on information architecture being made at this stage. Amends too were made on the wireframes to ensure visual development time was used as efficiently as possible.4 Emphasising the support available in simple, clear language with stripped-down design. 5 Colourful, vibrant design with Flash animation to create visual engagement. 6 Black and white reportage photography reflects seriousness of subject in non-glamorised way.
Financial Services Authority – Divorce & Separation Website Effectiveness Since launch in May 2010 the site has grown from 3,000 to 6,500 visits per month, with a massive peak in January of 16,000 which coincided with the fall out from the festive season. Visitors are averaging over 5 minutes per session, with an average of 6 page visits. Analytics also reveal that the carefully crafted user journey is enabling people to find the information in exactly the way planned. Online Calculator Interactive tool showing how separated finances might split.