8 tips to make your landing pages human


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Landing pages are built for customers, not for artists to impress. Learn 8 Tips that you can remember to design better converting landing pages

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8 tips to make your landing pages human

  1. 1. 8 Tips Make Your Landing Pages Human SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION
  2. 2. 1. Incorporate live chat or click to call People like being able to easily communicate with your site if they have questions. A pop up chat to give assistance or an easily accessible phone number can build trust and be that great first impression you want to make with a visitor. Just be sure that they’re not getting bombarded with messages the moment they land on your page. Peer 1 Hosting have implemented the Live Chat CTA Above the fold which gets your attention right away and after going through the content on the page you feel like to talking to the representative, they are just a click away. SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION 1 of 8
  3. 3. 2. Don’t use just stock photos Photos of real people, real products, and real locations can make your brand feel instantly more authentic. Take the time to develop great visuals that are honest and depict your business in an honest light. Better yet, used your own photos or that of the owner to build trust with the readers and use photos of your customers as a testimonial or to show that real people use your products or services. SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION 2 of 8
  4. 4. 3. Include testimonials Not only do testimonials build trust, but they also give a more human look at the people who champion your brand. It’s one thing to have a 5 star rating – it’s another to see personal comments from real people to accompany that rating. Use testimonials to help your audience relate to their peers in a unique way. (Bonus tip: using handwritten signatures and adding the person’s name and/or title can further improve the human impression, making a testimonial even more effective) Unbounce uses it very effectively by placing the testimonial from Director of Customer Acquisition at KiSSmetrics just under the above-the fold area. SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION 3 of 8
  5. 5. 4. Use the right language Don’t scream at your visitors and use all caps or excessive exclamation points. Say “please” and “thank you” when polite. Write copy that appeals to the emotions of a person, not just what may be relevant to a search engine. Try to use calls to action that motivate. Always focus on text that discusses the benefits or results of the product, rather than what the features may be. Lets take the most common problem. What should the text of submit button? Click Here? Press Here? Submit Now? Below are the results of a campaign conducted by Unbounce how it depends for each landing page, campaign and business type and the key is to test vigorously. SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION 4 of 8
  6. 6. 5. Design for multiple learning styles Some users like text, others like video. Some like images, others like sound. Test and try different elements on landing pages that appeal to people’s learning styles to improve conversion. For example, use a video to demonstrate a product or use an infographic to show cost savings from a service. Play with long form versus short form content to explain your value. Find the right blend and make it work for your audience. You can even display videos on your homepage or landing page to estimate their conversion potential. Crazy Egg displays a great explainer video on their homepage that increased their income by $21,000 per month, according to the Neil Patel. SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION 5 of 8
  7. 7. 6. Appeal to Emotions This is a great challenge for copywriters, but it’s one that can have a huge payoff. Use copy that appeals to one’s emotion; remember, psychology is a huge part of conversion optimization. The more persuasive and engaging language you use, the better chance you have of keeping someone on the page until they see your call to action – and then take it. I found this hilarious example of how this guy, Ramit Sethi of I Will Teach You to be Rich, uses his picture on his site’s thank you page for people who haven’t confirmed the subscription yet: SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION 6 of 8
  8. 8. 7. Don’t Forget an About Us Single landing pages need to give the user a clear understanding of what the page is about, who made it, and how they can benefit – so don’t forget to add something that says who exactly you are and why they should choose you! Make a link to your about us visible or easy to access, or think about adding a piece of text to explain who you are so that the audience has an opportunity to feel like they’re connecting with someone real. Below is an example of landing page of OpenMile converting at 22%. They’ve clear Headline, strong Call to Action, simple and sensible navigation and their USP showing their strong network. SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION 7 of 8
  9. 9. 8. Make it easy for a human to consume Make your landing pages clean, easy to read, and easy to use. The more stuff you cram onto a page, the further down you drive your conversion rates. Ask yourself as a person: Is this a landing page I could understand? Better yet, is this a landing page I actually want to take action on? With the average attention span of an online reader being 8 second it is really important to make your landing pages easy to consume. We’ll let you be the judge of which landing page is easy to consume and which one is not. SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION 7 of 8
  10. 10. NEED HELP WITH LANDING PAGES & CONVERSIONS? Omnicore London, UK Lahore, Pakistan Free Consultation UK. +44 (208) 133-8513 PK +92 (321) 786-6607 e. info@omnicoreagency.com Twitter @OmnicoreAgency /muahli786 Facebook / +MuhammadAli786 www.Facebook.com/OmnicoreAgency Other uk.linkedin.com/in/muhali786 www.OmnicoreAgency.com SEO • SOCIAL MEDIA • WEB ANALYTICS • PPC • CONVERSION • REPUTATION