An insight to social media conversation is very essential not because that the social media sites are
very popular among the people but because your business deserves better opportunity to grow. It
has to reach the more and more customers.
Start your conversation today by considering the following areas:
Before starting social media conversation it is important to ambitious. Social media has different
ways to help the organization. It includes the financial as well as the social benefits. Take social
media in marketing sense it helps the organization in various phases like
Establish need/ want
Product/ Service comparison
Influence the influencers
The objectives revolve around 5 key concepts:
Listening : Using social media as “real time” research and gaining insights from listening to customers
Talking : Sing conversations with customers to promote products or services
Energizing : Building brand stewardship; and identifying enthusiastic customers and using them to persuade others
Supporting : Making it possible for customers to help each other
Embracing : Turning customers into a resource for innovation
Depending on the objectives you can decide on which social media tools to use to achieve those
objectives. In many cases organization may use a multitude of tools to get maximum penetration in
Analyze the social media before entering in to it. Hundreds of free social media tools are available.
Create your own listening platform to understand what exactly happening in social media how can
you launch your conversation.
Analyze the following circumstances clearly:
1. Find out the abstract of social media usage in the particular industry in which you belong.
2. Strategy of your competitors’ social media presence.
3. Research about your online presence. Is there any conversation about your organization? If yes
what is it all about? Are they good, bad or neutral? Conversation is not there what is the
reason for that? What type of system you must implement to improve the conversation.
4. Trend in your industry and how is it getting discussed online?
Application of the formula
After analyzing the application of social media formula in the common business scenario develop
your own formula which will help you to grow. Proper application of the elements of other peoples'
success stories in social media will help you to craft your own strategy. Through this you will be
providing some great contribution to the growth of your business. How to make a social media
1. Find out the examples of social media users of your same industry. Analyze what they are
doing, try to do something different.
2. Analyze how other companies in your industry achieved their goals. Find out their way of
3. Check out for the public response towards their social media conversations.
4. How can you contribute to the financial growth of your company even though social media
does not you support financially.
If you research the above topics thoroughly you develop your own success formula for the social
As per the success formula make an agenda for the entire social media project. The agenda should
talk about your approach about social media. The agenda must have clear idea about the platforms
you are going to use to achieve your objectives.
Come to a conclusion only after a proper analysis.
Following are common contents of the agenda:
1. The aspiration to enter the social media
2. A clear blueprint about your approach
3. Requirements to achieve all the objectives
4. Analysis about the various consequences
5. What are the technical tools you will be adopting
6. Proper guidelines to the concerned department
7. Evaluation of the report
Before making an agenda you can have a discussion with your employees and should consider their
points and views. Because social media is so social, people can contribute more to it
Want to step into Social Media?
Omllion can help you better
Stepping into social media is an exciting but very important step for your business. Bridging brands
between their offline and online existence is more important than ever before. Your time is limited,
but relationships are always a good investment. Omllion can help you lay a strong foundation for
social media strategy with a comprehensive listening, monitoring and engagement platform, and
the expertise to deploy it well. Questions, comments or feedback for us, just let us know.
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