About I have been involved with Marketing Analytics since 1998, specialising in CRM. I’m passionate about Digital Marketing and customer knowledge through the data that they share in the social networks.
I am the co-founder of Xeerpa, the first platform that creates individual social profiles of customers through BigData technologies.
My previous roles involved managing Marketing Analytics projects:
- Data modelling to drive decision-making in customer relationships such as loyalty, upgrading and churn management
- Defining the direct marketing campaign strategies
- Integration of datamarts and customer intelligence models with the online and offline relational channels (web, call cent...