Your SlideShare is downloading. ×
Website best-practices
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Website best-practices

68
views

Published on

http://www.repmedia.co Discover the best practices you can use the help you site rank higher in the search engine.

http://www.repmedia.co Discover the best practices you can use the help you site rank higher in the search engine.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
68
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. http://repmedia.co
  • 2. Why bother?• Websites play an integral part in the branding and marketing of every company• It’s really easy to make small changes that have a big impact• Most SMBs neglect their websites, so it’s easy to stand out from the competition!
  • 3. Typography & Design
  • 4. Typography• Make your copy scannable• Break up text with sub-headings, bulleted lists, highlighted words• Optimize for F-shaped reading patterns
  • 5. Optimize your type settings• Increase the font size to improve readability• Make sure your line height is sufficient• Go to: pearsonified.com/typography/
  • 6. Best Practices• Use no more than two different fonts for your body copy• Use web-safe fonts like Arial, Georgia, Verdana, Lucida, and/or Tahoma• Remove underlines on all non-hyperlinked text (because you don’t want to confuse/annoy visitors by creating faux links)
  • 7. Design• Place your name and logo on every page and make the logo a link to the homepage• Use a consistent navigational structure across all of your pages (sales/landing pages excepted)
  • 8. Don’t re-invent the wheel“Users form their expectations for your sitebased on whats commonly done on mostother sites. If you deviate, your site will beharder to use and users will leave.” – JakobNielsen, usability expert
  • 9. Best Practices• Improve your site’s photography• Don’t use distorted or grainy images• Avoid using stock photography whenever possible; hire a local photographer or enlist a creative colleague, family member
  • 10. Site Content
  • 11. Content• Include your company tagline next to your logo on every page• Make sure your homepage has a clear, benefit-focused headline of what your company offers (and to whom)
  • 12. Copywriting (Basics)• Use short, easy-to-understand words and phrases• Avoid long paragraphs and sentences• Use the (free) Readability Test tool (read-able.com) to check your site’s readability; make sure it’s under grade 8
  • 13. Calls to action (CTA)• Make sure your site has calls to action that are prominent, compelling, and relevant – Write CTAs that appeal to visitors’ self- interest – Position them in high-profile areas of your site – Ask for varying levels of commitment – Make it easy for visitors to take action
  • 14. Links• Add links to your social media profiles, as well as calls to action to follow/friend/connect with your business• Add an e-newsletter sign-up form – “If you dont have a newsletter, then publishing one is probably the single- highest ROI action you can take to improve your Internet presence.” – Jakob Nielsen
  • 15. Copywriting (Advanced)• Apply the inverted pyramid structure to your copy, starting with the general/essential information and moving into greater (non-essential) detail
  • 16. Visual• Put photos of your team on your about page; people like doing business with real people
  • 17. About Page• Pay special attention to your about page• Include any conversion points (like an opt-in form/newsletter sign-up) on your about page
  • 18. UsabilityCall Omar Now! 347-357-1763http://www.repmedia.co
  • 19. Usability• Identify the top goals that users have when they visit your site (e.g. getting directions, learning about your products, etc.); optimize your content and site architecture accordingly
  • 20. Links• Use color to distinguish visited and unvisited links; this sounds innocuous, but it’s one of the few universally agreed upon standards among usability experts
  • 21. Contact Info• Include your phone number and address on your homepage (and every other page)
  • 22. Search?• Get rid of your search feature if it doesn’t perform well (if you have fewer than 10 pages on your site, get rid of it regardless)
  • 23. Say no to PDFs• Limit links to PDF documents; users don’t like to toggle between web pages and PDFs
  • 24. Best Practices• Get rid of any Flash elements• Embed a Google map on your contact page; include your exact address• Make sure that each page on your website has a unique and accurate title tag and meta description• Update your website with fresh content on a regular basis
  • 25. Finally…• Make sure your site loads quickly!• Get a mobile version of your site if you are in an industry where mobile search is common
  • 26. Parting Words• You don’t have to do these things all at once• Make incremental improvements over time• Contact us at anytime if you need assistance
  • 27. Questions?http://www.repmedia.coCall Omar Now! 347-357-1763