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University Pages Tutorial for Schools
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University Pages Tutorial for Schools

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An overview of University Pages for administrators at higher education institutions. Screenshots with short explanations of key functionality. Enjoy!

An overview of University Pages for administrators at higher education institutions. Screenshots with short explanations of key functionality. Enjoy!

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    • 1. University Pages: Overview for School Admins ©2013 LinkedIn Corporation. All Rights Reserved.
    • 2. ©2013 LinkedIn Corporation. All Rights Reserved. 2
    • 3. What are University Pages? Why do they Matter?  Engage with prospective and current students, alumni, and parents. Build brand and community where all your key audiences are.  Easily see and reach everyone connected to your school, with targeted communication tools.  Get deeper insights on what your alumni are up to, with unique data and tools to see career paths and help students picture what’s possible. ©2013 LinkedIn Corporation. All Rights Reserved. 3
    • 4. What you'll get from this presentation 1 2 3 4 A feel for University Pages: Screenshots of the key features Member views: What LinkedIn members, including alumni and current and prospective students, will see Administrator views: What you’ll see and be able to do as an editor of a University Page Targeted Status Updates: The flow for this valuable tool to post content to a subset of your followers For more information, see the University Page FAQs on the LinkedIn Help Center ©2013 LinkedIn Corporation. All Rights Reserved. 4
    • 5. University Page: Sample homepage ©2013 LinkedIn Corporation. All Rights Reserved. 5
    • 6. Logo, cover photo, and gallery ©2013 LinkedIn Corporation. All Rights Reserved. Easily bring your school’s brand to life with these key elements. 6
    • 7. Alumni Tool ©2013 LinkedIn Corporation. All Rights Reserved. Robust data and insights on what alumni are up to built right into your page. 7
    • 8. General Information + IPEDS data ©2013 LinkedIn Corporation. All Rights Reserved. Make your school stand out with a unique description. 8
    • 9. Conversation wall ©2013 LinkedIn Corporation. All Rights Reserved. A place for rich two-way conversation with all your audiences. 9
    • 10. Notable Alumni module ©2013 LinkedIn Corporation. All Rights Reserved. Feature accomplished graduates of your school. 10
    • 11. Featured Group ©2013 LinkedIn Corporation. All Rights Reserved. Highlight a LinkedIn Group, such as for alumni, to which you want to drive traffic. 11
    • 12. Similar Schools ©2013 LinkedIn Corporation. All Rights Reserved. Visitors can see similar schools based on LinkedIn’s data on career outcomes. 12
    • 13. See Also ©2013 LinkedIn Corporation. All Rights Reserved. Visitors can quickly navigate to University Pages of schools related to your own. 13
    • 14. Administrator Edit Actions ©2013 LinkedIn Corporation. All Rights Reserved. 14
    • 15. Edit this page ©2013 LinkedIn Corporation. All Rights Reserved. 15
    • 16. Admin edit view ©2013 LinkedIn Corporation. All Rights Reserved. 16
    • 17. Viewing and adding additional admins ©2013 LinkedIn Corporation. All Rights Reserved. Add additional admins to whom you are first- or second-degree connected. 17
    • 18. Logo, photo, and gallery Add photos and to bring your page—and campus—to life. ©2013 LinkedIn Corporation. All Rights Reserved. 18
    • 19. Basic Information section ©2013 LinkedIn Corporation. All Rights Reserved. 19
    • 20. Detailed Information section ©2013 LinkedIn Corporation. All Rights Reserved. 20
    • 21. Notable Alumni – change/view ©2013 LinkedIn Corporation. All Rights Reserved. Add to or edit the prepopulated list of Notable Alumni. 21
    • 22. Featured Group ©2013 LinkedIn Corporation. All Rights Reserved. 22
    • 23. University Page: Admin Targeted Status Updates ©2013 LinkedIn Corporation. All Rights Reserved. 23
    • 24. Admin Kiosk for posting targeted status updates ©2013 LinkedIn Corporation. All Rights Reserved. 24
    • 25. Targeting overview ©2013 LinkedIn Corporation. All Rights Reserved. Target your content posts to a subset of followers based on things like their location, industry, and more. 25
    • 26. Location ©2013 LinkedIn Corporation. All Rights Reserved. 26
    • 27. Saving target list ©2013 LinkedIn Corporation. All Rights Reserved. Access saved targets for later use. 27
    • 28. Sharing the post with the selected target just created ©2013 LinkedIn Corporation. All Rights Reserved. 28
    • 29. Want to learn more? Higher Education Resource Center: http://university.linkedin.com FAQs for Schools on Help Center: http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages ©2013 LinkedIn Corporation. All Rights Reserved. 29