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Institutions

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  • 1. Institutions
  • 2. What type of institution might distribute our film?Must be aimed at the mass market (not incredibly niche)Must involve previous experience with films aimed at our target audience Teenage girls (13-18) Group E (students)Must distribute similar films to ours Genre (chick flick) Examples, Mean Girls, Shes the Man
  • 3. UniversalMass audience Well known High budgetDistributed successful chick flicks, including: Wild Child (containing similar themes about being natural and yourself over materialistic obsessions John Tucker Must Die
  • 4. See-Saw FilmsVery contemporary and modern – founded in 2008Aimed for a mass market but are small, British companyHasnt previously distributed chick-flicks but does endorse films with subversive artistic styles and messages (much like ours)Known for films like: The Kings Speech
  • 5. Paramount PicturesFounded in 1912One of the largest (top-grossing) studios in Hollywood (appealing to a mass market) This is an indicator of the studios success in distributing its films effectively to the right audience members (who will make them money by buying/watching the film)Previous experience with chick flicks is extensive - well known for producing chick flicks like Mean Girls which has redefined and shaped the chick flick genre. This appeals to our target audienceMean Girls not only has a similar audience but also addresses similar teenage issues of identity, social cliques and teenage social lifeThis institution is the most suitable as a distributor of our film

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